A data profile of the people who buy, follow and care about Dogs in Italy — modelled from more than twelve digital signal sources. Dogs has an estimated audience of 18,817,355 people in Italy.
The average Dogs fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pet food, Pet store, Dog walking, with strongest over-indexing on Pet food (1.67× the country average).
Demographically, the Dogs audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dogs fan in Italy is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Dogs profile in Italy.
56.8% are female, 43.2% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.8 |
| Estimated audience size | 18,817,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Dogs audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
Where the Dogs audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2M | 1.45× | |
| 02 | Lombardy | ~4.5M | 1.31× | |
| 03 | Campania | ~3M | 1.31× | |
| 04 | Tuscany | ~1.5M | 1.23× | |
| 05 | Lazio | ~3M | 1.22× | |
| 06 | Trentino-Alto Adige/Südtirol | ~400K | 1.19× | |
| 07 | Friuli-Venezia Giulia | ~400K | 1.14× | |
| 08 | Emilia-Romagna | ~1.5M | 1.09× | |
| 09 | Sicilia | ~2M | 1.08× | |
| 10 | Piedmont | ~1.5M | 1.01× | |
| 11 | Puglia | ~1.5M | 0.97× | |
| 12 | Sardinia | ~500K | 0.97× | |
| 13 | Calabria | ~500K | 0.95× | |
| 14 | Liguria | ~500K | 0.92× | |
| 15 | Aosta Valley | ~40K | 0.89× | |
| 16 | Marche | ~400K | 0.86× | |
| 17 | Basilicata | ~100K | 0.86× | |
| 18 | Molise | ~80K | 0.85× | |
| 19 | Abruzzo | ~300K | 0.84× | |
| 20 | Umbria | ~300K | 0.84× |
The strongest cross-interests of the Dogs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 2.18× | ||
| 02 | Maltese (dog) | Pets & Animals | 2.17× | ||
| 03 | Shih Tzu | Pets & Animals | 2.10× | ||
| 04 | Yorkshire Terrier | Pets & Animals | 2.03× | ||
| 05 | Chihuahua (dog) | Pets & Animals | 1.98× | ||
| 06 | Dachshund | Pets & Animals | 1.98× | ||
| 07 | Dog harness | Pets & Animals | 1.95× | ||
| 08 | Bulldog | Pets & Animals | 1.93× | ||
| 09 | Pug | Pets & Animals | 1.92× | ||
| 10 | Labrador Retriever | Pets & Animals | 1.85× | ||
| 11 | Dog walking | Pets & Animals | 1.83× | ||
| 12 | Dog health | Pets & Animals | 1.80× | ||
| 13 | Golden Retriever | Pets & Animals | 1.75× | ||
| 14 | Pet food | Pets & Animals | 1.67× | ||
| 15 | Pet store | Pets & Animals | 1.67× | ||
| 16 | Dog food | Pets & Animals | 1.67× | ||
| 17 | Dog breed | Pets & Animals | 1.66× | ||
| 18 | Dog lovers | Pets & Animals | 1.62× | ||
| 19 | Animal welfare | Politics & Society | 1.59× | ||
| 20 | Veterinary medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.34× | |
| Price Sensitivity | PREMIUM | 1.00× | |
| DIY Mentality | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Career Orientation | POWER | 0.72× | |
| Individualism | JOY | 0.75× |
Dogs has an estimated audience of 18,817,355 people in Italy, concentrated in Lombardy and Lazio.
56.8% of Dogs fans are female, 43.2% are male, with an average age of 44.8 years.
Dogs fans show strongest brand affinity for Pet food (1.67×), Pet store (1.67×), and Dog walking (1.83×) over the country average.
Dogs fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~3M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Dogs itself, the audience over-indexes on Pet store (1.67×), Dog walking (1.83×), Dog breed (1.66×), and Dog health (1.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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