Dogs Audience in Italy
Dogs has an estimated audience of 18,817,355 people in Italy. 56.8% are female, 43.2% are male, average age 44.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pet food, Pet store, Dog walking, Dog breed, Dog health.
The average Dogs fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pet food, Pet store, Dog walking, with strongest over-indexing on Pet food (1.67× the country average). Demographically, the Dogs audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dogs fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.8 |
| Estimated audience size | 18,817,355 |
Audience persona
The typical Dogs fan in Italy is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Pet food.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,370,471 | 1.32× |
| Lazio | 2,829,671 | 1.23× |
| Campania | 2,790,065 | 1.32× |
| Veneto | 2,187,202 | 1.47× |
| Sicilia | 1,769,765 | 1.08× |
| Emilia-Romagna | 1,683,554 | 1.1× |
| Tuscany | 1,556,469 | 1.25× |
| Piedmont | 1,414,265 | 1.02× |
| Puglia | 1,259,717 | 0.97× |
| Calabria | 541,088 | 0.94× |
| Sardinia | 506,934 | 0.96× |
| Liguria | 478,860 | 0.91× |
| Trentino-Alto Adige/Südtirol | 440,931 | 1.24× |
| Friuli-Venezia Giulia | 416,980 | 1.18× |
| Marche | 384,797 | 0.82× |
| Abruzzo | 325,333 | 0.78× |
| Umbria | 232,994 | 0.76× |
| Basilicata | 121,474 | 0.71× |
| Molise | 36,477 | 0.41× |
| Aosta Valley | 25,958 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet food | 1.67× | Pets & Animals |
| Pet store | 1.67× | Pets & Animals |
| Dog walking | 1.83× | Pets & Animals |
| Dog breed | 1.66× | Pets & Animals |
| Dog health | 1.8× | Pets & Animals |
| Pomeranian (dog) | 2.18× | Pets & Animals |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Maltese (dog) | 2.17× | Pets & Animals |
| Dog food | 1.67× | Pets & Animals |
| Animal welfare | 1.59× | Politics & Society |
| Labrador Retriever | 1.85× | Pets & Animals |
| Yorkshire Terrier | 2.03× | Pets & Animals |
| Dog harness | 1.95× | Pets & Animals |
| Golden Retriever | 1.75× | Pets & Animals |
| Shih Tzu | 2.1× | Pets & Animals |
| Veterinary medicine | 1.52× | Business & Career |
| Dachshund | 1.98× | Pets & Animals |
| Pug | 1.92× | Pets & Animals |
| Bulldog | 1.93× | Pets & Animals |
| Dog lovers | 1.62× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Social Media Usage | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.04 |
| Patriotism | CONSERVATISM | 0.98 |
| Healthy Lifestyle | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Japan | 4.6% |
See Dogs audiences in other countries
More Pets & Animals audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Dogs have in Italy?
Dogs has an estimated audience of 18,817,355 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Dogs fans?
56.8% of Dogs fans are female, 43.2% are male, with an average age of 44.8 years.
Which brands do Dogs fans like most?
Dogs fans show strongest brand affinity for Pet food (1.67×), Pet store (1.67×), and Dog walking (1.83×) over the country average.
Where do Dogs fans live in Italy?
Dogs fans in Italy are most concentrated in Lombardy (reach 4,370,471), Lazio (reach 2,829,671), and Campania (reach 2,790,065). These three regions account for the largest share of the active audience.
What other brands do Dogs fans also like?
Beyond Dogs itself, the audience over-indexes on Pet store (1.67×), Dog walking (1.83×), Dog breed (1.66×), and Dog health (1.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.