A data profile of the people who buy, follow and care about Veterinary medicine in Italy — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 7,432,860 people in Italy.
The average Veterinary medicine fan in Italy is 43.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Animal, Adoption, with strongest over-indexing on Message in a Bottle (film) (1.72× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Veterinary medicine fan in Italy is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Veterinary medicine profile in Italy.
61.2% are female, 38.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 43.3 |
| Estimated audience size | 7,432,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Veterinary medicine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.10× | |
| 02 | Liguria | ~200K | 1.03× | |
| 03 | Basilicata | ~70K | 1.03× | |
| 04 | Molise | ~40K | 1.03× | |
| 05 | Sardinia | ~200K | 1.02× | |
| 06 | Abruzzo | ~200K | 1.02× | |
| 07 | Marche | ~200K | 1.01× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 09 | Umbria | ~100K | 1.01× | |
| 10 | Emilia-Romagna | ~600K | 1.00× | |
| 11 | Aosta Valley | ~20K | 1.00× | |
| 12 | Calabria | ~200K | 0.99× | |
| 13 | Puglia | ~500K | 0.97× | |
| 14 | Sicilia | ~600K | 0.96× | |
| 15 | Piedmont | ~500K | 0.96× | |
| 16 | Tuscany | ~500K | 0.96× | |
| 17 | Campania | ~800K | 0.95× | |
| 18 | Veneto | ~600K | 0.95× | |
| 19 | Lazio | ~800K | 0.92× | |
| 20 | Lombardy | ~1M | 0.85× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veterinary physician | Pets & Animals | 6.72× | ||
| 02 | Persian cat | Pets & Animals | 3.42× | ||
| 03 | Adoption | Kids & Family | 3.30× | ||
| 04 | Pet sitting | Pets & Animals | 3.04× | ||
| 05 | Dog health | Pets & Animals | 2.88× | ||
| 06 | Cat food | Pets & Animals | 2.75× | ||
| 07 | Dog lovers | Pets & Animals | 2.64× | ||
| 08 | Pet store | Pets & Animals | 2.49× | ||
| 09 | Kitten | Pets & Animals | 2.47× | ||
| 10 | Animal rights | Politics & Society | 2.35× | ||
| 11 | Pet food | Pets & Animals | 2.30× | ||
| 12 | Animal welfare | Politics & Society | 2.26× | ||
| 13 | Animal husbandry | Politics & Society | 2.00× | ||
| 14 | Message in a Bottle (film) | Movies & TV | 1.72× | ||
| 15 | Consequence (rapper) | Music & Radio | 1.69× | ||
| 16 | Volunteering | Politics & Society | 1.69× | ||
| 17 | Gmail | Internet & Social Media | 1.68× | ||
| 18 | Animal | Pets & Animals | 1.66× | ||
| 19 | Leggo | News | 1.60× | ||
| 20 | 3BMeteo | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.04× | |
| Community Orientation | OPEN | 1.30× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Social Media Usage | JOY | 0.85× |
Veterinary medicine has an estimated audience of 7,432,860 people in Italy, concentrated in Lombardy and Lazio.
61.2% of Veterinary medicine fans are female, 38.8% are male, with an average age of 43.3 years.
Veterinary medicine fans show strongest brand affinity for Message in a Bottle (film) (1.72×), Animal (1.66×), and Adoption (3.3×) over the country average.
Veterinary medicine fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Animal (1.66×), Adoption (3.3×), Persian cat (3.42×), and Pet food (2.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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