A data profile of the people who buy, follow and care about 3BMeteo in Italy — modelled from more than twelve digital signal sources. 3BMeteo has an estimated audience of 15,638,865 people in Italy.
The average 3BMeteo fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Veneto.
Top brand affinities include SuperEnalotto, Weather forecasting, Lidl, with strongest over-indexing on SuperEnalotto (3.24× the country average).
Demographically, the 3BMeteo audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical 3BMeteo fan in Italy is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the 3BMeteo profile in Italy.
61.5% are female, 38.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.7 |
| Estimated audience size | 15,638,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide 3BMeteo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.4% |
| Germany | 0.6% |
| China | 0.2% |
Where the 3BMeteo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~80K | 1.94× | |
| 02 | Piedmont | ~2M | 1.91× | |
| 03 | Lombardy | ~4.5M | 1.67× | |
| 04 | Trentino-Alto Adige/Südtirol | ~400K | 1.37× | |
| 05 | Veneto | ~1.5M | 1.27× | |
| 06 | Liguria | ~500K | 1.24× | |
| 07 | Marche | ~500K | 1.16× | |
| 08 | Abruzzo | ~400K | 1.15× | |
| 09 | Emilia-Romagna | ~1.5M | 1.14× | |
| 10 | Molise | ~70K | 0.93× | |
| 11 | Friuli-Venezia Giulia | ~300K | 0.89× | |
| 12 | Tuscany | ~800K | 0.73× | |
| 13 | Umbria | ~200K | 0.71× | |
| 14 | Calabria | ~300K | 0.69× | |
| 15 | Lazio | ~1M | 0.62× | |
| 16 | Campania | ~1M | 0.61× | |
| 17 | Puglia | ~600K | 0.52× | |
| 18 | Basilicata | ~70K | 0.51× | |
| 19 | Sicilia | ~700K | 0.50× | |
| 20 | Sardinia | ~200K | 0.43× |
The strongest cross-interests of the 3BMeteo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life extension | Health | 5.45× | ||
| 02 | Weather forecasting | Home & Garden | 5.44× | ||
| 03 | SuperEnalotto | Games | 3.24× | ||
| 04 | Hypermarket | Shopping | 2.56× | ||
| 05 | HVAC | Home & Garden | 2.54× | ||
| 06 | Genetics | Kids & Family | 2.39× | ||
| 07 | Lidl | Shopping | 2.11× | ||
| 08 | Wikipedia | Internet & Social Media | 2.02× | ||
| 09 | Renewable energy | Business & Career | 2.01× | ||
| 10 | Supermarket | Shopping | 1.94× | ||
| 11 | Tradition | Politics & Society | 1.91× | ||
| 12 | Coop | Food & Beverages | 1.85× | ||
| 13 | Health care | Business & Career | 1.78× | ||
| 14 | Pharmacy | Business & Career | 1.78× | ||
| 15 | Home Appliances | Home & Garden | 1.75× | ||
| 16 | Banking | Business & Career | 1.74× | ||
| 17 | Online newspaper | News | 1.70× | ||
| 18 | IKEA | Home & Garden | 1.65× | ||
| 19 | Organic food | Food & Beverages | 1.58× | ||
| 20 | Recipes | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Quality Awareness | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
3BMeteo has an estimated audience of 15,638,865 people in Italy, concentrated in Lombardy and Piedmont.
61.5% of 3BMeteo fans are female, 38.5% are male, with an average age of 45.7 years.
3BMeteo fans show strongest brand affinity for SuperEnalotto (3.24×), Weather forecasting (5.44×), and Lidl (2.11×) over the country average.
3BMeteo fans in Italy are most concentrated in Lombardy (reach ~4.5M), Piedmont (reach ~2M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond 3BMeteo itself, the audience over-indexes on Weather forecasting (5.44×), Lidl (2.11×), Recipes (1.55×), and Genetics (2.39×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for 3BMeteo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.