3BMeteo Audience in Italy
3BMeteo has an estimated audience of 15,638,865 people in Italy. 61.5% are female, 38.5% are male, average age 45.7. Top regions: Lombardy, Piedmont, Veneto. Top brand affinities: SuperEnalotto, Weather forecasting, Lidl, Recipes, Genetics.
The average 3BMeteo fan in Italy is 45.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Piedmont, Veneto. Top brand affinities include SuperEnalotto, Weather forecasting, Lidl, with strongest over-indexing on SuperEnalotto (3.24× the country average). Demographically, the 3BMeteo audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of 3BMeteo
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.7 |
| Estimated audience size | 15,638,865 |
Audience persona
The typical 3BMeteo fan in Italy is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for SuperEnalotto.
3BMeteo fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~4.5M | 1.67× |
| Piedmont | ~2M | 1.91× |
| Veneto | ~1.5M | 1.27× |
| Emilia-Romagna | ~1.5M | 1.14× |
| Lazio | ~1M | 0.62× |
| Campania | ~1M | 0.61× |
| Tuscany | ~800K | 0.73× |
| Sicilia | ~700K | 0.5× |
| Puglia | ~600K | 0.52× |
| Liguria | ~500K | 1.24× |
| Marche | ~500K | 1.16× |
| Trentino-Alto Adige/Südtirol | ~400K | 1.37× |
| Abruzzo | ~400K | 1.15× |
| Calabria | ~300K | 0.69× |
| Friuli-Venezia Giulia | ~300K | 0.89× |
| Sardinia | ~200K | 0.43× |
| Umbria | ~200K | 0.71× |
| Aosta Valley | ~80K | 1.94× |
| Basilicata | ~70K | 0.51× |
| Molise | ~70K | 0.93× |
Top brand affinities of 3BMeteo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SuperEnalotto | 3.24× | Games |
| Weather forecasting | 5.44× | Home & Garden |
| Lidl | 2.11× | Shopping |
| Recipes | 1.55× | Food & Beverages |
| Genetics | 2.39× | Kids & Family |
| Supermarket | 1.94× | Shopping |
| Hypermarket | 2.56× | Shopping |
| IKEA | 1.65× | Home & Garden |
| Home Appliances | 1.75× | Home & Garden |
| Coop | 1.85× | Food & Beverages |
| Health care | 1.78× | Business & Career |
| Wikipedia | 2.02× | Internet & Social Media |
| HVAC | 2.54× | Home & Garden |
| Banking | 1.74× | Business & Career |
| Pharmacy | 1.78× | Business & Career |
| Organic food | 1.58× | Food & Beverages |
| Online newspaper | 1.7× | News |
| Renewable energy | 2.01× | Business & Career |
| Tradition | 1.91× | Politics & Society |
| Life extension | 5.45× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Convenience Orientation | PREMIUM | 1.61 |
| Quality Awareness | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.47 |
| Spirituality | BALANCE | 1.43 |
| Community Orientation | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 97.5% |
| Germany | 0.6% |
| China | 0.2% |
See 3BMeteo audiences in other countries
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Frequently asked questions
How many fans does 3BMeteo have in Italy?
3BMeteo has an estimated audience of 15,638,865 people in Italy, concentrated in Lombardy and Piedmont.
What is the gender split and age of 3BMeteo fans?
61.5% of 3BMeteo fans are female, 38.5% are male, with an average age of 45.7 years.
Which brands do 3BMeteo fans like most?
3BMeteo fans show strongest brand affinity for SuperEnalotto (3.24×), Weather forecasting (5.44×), and Lidl (2.11×) over the country average.
Where do 3BMeteo fans live in Italy?
3BMeteo fans in Italy are most concentrated in Lombardy (reach ~4.5M), Piedmont (reach ~2M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do 3BMeteo fans also like?
Beyond 3BMeteo itself, the audience over-indexes on Weather forecasting (5.44×), Lidl (2.11×), Recipes (1.55×), and Genetics (2.39×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for 3BMeteo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.