A data profile of the people who buy, follow and care about Weather forecasting in Italy — modelled from more than twelve digital signal sources. Weather forecasting has an estimated audience of 4,849,176 people in Italy.
The average Weather forecasting fan in Italy is 48.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include 3BMeteo, Atmospheric sciences, Physical geography, with strongest over-indexing on 3BMeteo (5.44× the country average).
Demographically, the Weather forecasting audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Weather forecasting fan in Italy is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for 3BMeteo.
The key figures that characterise the Weather forecasting profile in Italy.
57.1% are female, 42.9% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 48.7 |
| Estimated audience size | 4,849,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Weather forecasting audience comes from Italy.
| Country | Share |
|---|---|
| Paraguay | 32.5% |
| United States | 20.1% |
| Italy | 5.8% |
Where the Weather forecasting audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.21× | |
| 02 | Aosta Valley | ~10K | 1.10× | |
| 03 | Abruzzo | ~100K | 1.07× | |
| 04 | Umbria | ~80K | 1.03× | |
| 05 | Marche | ~100K | 1.02× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.02× | |
| 07 | Basilicata | ~50K | 1.02× | |
| 08 | Calabria | ~100K | 1.00× | |
| 09 | Molise | ~20K | 1.00× | |
| 10 | Sardinia | ~100K | 0.99× | |
| 11 | Liguria | ~100K | 0.99× | |
| 12 | Sicilia | ~400K | 0.94× | |
| 13 | Puglia | ~300K | 0.94× | |
| 14 | Piedmont | ~300K | 0.93× | |
| 15 | Tuscany | ~300K | 0.93× | |
| 16 | Campania | ~500K | 0.92× | |
| 17 | Emilia-Romagna | ~400K | 0.92× | |
| 18 | Veneto | ~400K | 0.92× | |
| 19 | Lazio | ~500K | 0.90× | |
| 20 | Lombardy | ~700K | 0.81× |
The strongest cross-interests of the Weather forecasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atmospheric sciences | Business & Career | 13.16× | ||
| 02 | Physical geography | Politics & Society | 12.77× | ||
| 03 | meteo.it | News | 6.81× | ||
| 04 | 3BMeteo | News | 5.44× | ||
| 05 | MeteoWeb | News | 4.88× | ||
| 06 | Meteorology | Home & Garden | 3.49× | ||
| 07 | SuperEnalotto | Games | 3.20× | ||
| 08 | Libero (newspaper) | News | 2.92× | ||
| 09 | Message in a Bottle (film) | Movies & TV | 2.81× | ||
| 10 | Il Gazzettino | News | 2.41× | ||
| 11 | Il Giornale | News | 2.35× | ||
| 12 | Conad | Shopping | 2.18× | ||
| 13 | Leggo | News | 2.15× | ||
| 14 | Tgcom24 | Movies & TV | 2.13× | ||
| 15 | Dagospia | News | 2.01× | ||
| 16 | Il Messaggero | News | 1.94× | ||
| 17 | La Stampa | News | 1.93× | ||
| 18 | Recipes | Food & Beverages | 1.60× | ||
| 19 | Business | Business & Career | 1.53× | ||
| 20 | Child | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Risk Appetite | THRILL | 0.57× | |
| Extroversion | THRILL | 0.60× |
Weather forecasting has an estimated audience of 4,849,176 people in Italy, concentrated in Lombardy and Lazio.
57.1% of Weather forecasting fans are female, 42.9% are male, with an average age of 48.7 years.
Weather forecasting fans show strongest brand affinity for 3BMeteo (5.44×), Atmospheric sciences (13.16×), and Physical geography (12.77×) over the country average.
Weather forecasting fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Weather forecasting itself, the audience over-indexes on Atmospheric sciences (13.16×), Physical geography (12.77×), Message in a Bottle (film) (2.81×), and meteo.it (6.81×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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