A data profile of the people who buy, follow and care about meteo.it in Italy — modelled from more than twelve digital signal sources. meteo.it has an estimated audience of 3,924,692 people in Italy.
The average meteo.it fan in Italy is 40.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Weather forecasting, Lidl, Il Mattino, with strongest over-indexing on Weather forecasting (6.81× the country average).
Demographically, the meteo.it audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical meteo.it fan in Italy is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the meteo.it profile in Italy.
54.4% are female, 45.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.9 |
| Estimated audience size | 3,924,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 20% |
of the worldwide meteo.it audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.5% |
| Germany | 1.6% |
| Netherlands | 0.5% |
Where the meteo.it audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~100K | 1.34× | |
| 02 | Abruzzo | ~100K | 1.32× | |
| 03 | Piedmont | ~400K | 1.27× | |
| 04 | Campania | ~500K | 1.25× | |
| 05 | Molise | ~20K | 1.20× | |
| 06 | Umbria | ~70K | 1.14× | |
| 07 | Puglia | ~300K | 1.05× | |
| 08 | Calabria | ~100K | 1.03× | |
| 09 | Lombardy | ~700K | 1.00× | |
| 10 | Veneto | ~300K | 0.99× | |
| 11 | Lazio | ~500K | 0.98× | |
| 12 | Tuscany | ~300K | 0.98× | |
| 13 | Emilia-Romagna | ~300K | 0.96× | |
| 14 | Liguria | ~100K | 0.96× | |
| 15 | Sicilia | ~300K | 0.95× | |
| 16 | Basilicata | ~30K | 0.91× | |
| 17 | Sardinia | ~90K | 0.78× | |
| 18 | Trentino-Alto Adige/Südtirol | ~50K | 0.71× | |
| 19 | Friuli-Venezia Giulia | ~50K | 0.64× | |
| 20 | Aosta Valley | ~6K | 0.59× |
The strongest cross-interests of the meteo.it audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weather forecasting | Home & Garden | 6.81× | ||
| 02 | Sugar substitute | Food & Beverages | 3.27× | ||
| 03 | Lottery | Games | 3.22× | ||
| 04 | Baking powder | Food & Beverages | 3.06× | ||
| 05 | Mineral water | Food & Beverages | 2.95× | ||
| 06 | Hypermarket | Shopping | 2.28× | ||
| 07 | Snack food | Food & Beverages | 2.10× | ||
| 08 | Lidl | Shopping | 1.99× | ||
| 09 | Bologna F.C. 1909 | Sports | 1.95× | ||
| 10 | Zoo | Kids & Family | 1.84× | ||
| 11 | Virtual reality | Technology & Electronics | 1.79× | ||
| 12 | Il Mattino | News | 1.78× | ||
| 13 | Nonprofit organization | Politics & Society | 1.65× | ||
| 14 | Tradition | Politics & Society | 1.65× | ||
| 15 | Online newspaper | News | 1.63× | ||
| 16 | FlixBus | Cars & Mobility | 1.63× | ||
| 17 | Supermarket | Shopping | 1.62× | ||
| 18 | TicketOne | Travel & Leisure | 1.58× | ||
| 19 | S.S. Lazio | Sports | 1.57× | ||
| 20 | Tabloid (newspaper format) | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.10× | |
| Tradition | CONSERVATISM | 1.65× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.56× | |
| Extroversion | THRILL | 0.76× | |
| Luxury Orientation | PREMIUM | 0.76× |
meteo.it has an estimated audience of 3,924,692 people in Italy, concentrated in Lombardy and Campania.
54.4% of meteo.it fans are female, 45.6% are male, with an average age of 40.9 years.
meteo.it fans show strongest brand affinity for Weather forecasting (6.81×), Lidl (1.99×), and Il Mattino (1.78×) over the country average.
meteo.it fans in Italy are most concentrated in Lombardy (reach ~700K), Campania (reach ~500K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond meteo.it itself, the audience over-indexes on Lidl (1.99×), Il Mattino (1.78×), Hypermarket (2.28×), and Supermarket (1.62×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for meteo.it. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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