Weather forecasting Audience in Germany

Weather forecasting logo

Weather forecasting has an estimated audience of 1,342,385 people in Germany. 52.3% are female, 47.7% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Claudia Kleinert, Temperature, Maira Rothe, Cardmaking, Wetteronline.de.

The average Weather forecasting fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Claudia Kleinert, Temperature, Maira Rothe, with strongest over-indexing on Claudia Kleinert (111.9× the country average). Demographically, the Weather forecasting audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Weather forecasting fans

Demographic split for Weather forecasting audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age42.0
Estimated audience size1,342,385

Audience persona

The typical Weather forecasting fan in Germany is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Claudia Kleinert.

Top regions in Germany

Top regions ranked by reach for Weather forecasting in Germany
RegionReachAffinity
Nordrhein-Westfalen300,1251.02×
Bayern283,1141.31×
Baden-Württemberg254,4401.39×
Niedersachsen160,0171.23×
Hessen116,7451.14×
Rheinland-Pfalz92,7941.38×
Sachsen78,1211.19×
Schleswig-Holstein44,5640.92×
Sachsen-Anhalt40,8241.17×
Brandenburg37,3300.9×
Thüringen36,3931.06×
Berlin35,8360.6×
Mecklenburg-Vorpommern21,4230.84×
Hamburg21,2000.7×
Saarland10,0370.61×
Bremen6,2300.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weather forecasting audience
BrandAffinityCategory
Claudia Kleinert111.9×Movies & TV
Temperature10.59×Health
Maira Rothe38.15×Movies & TV
Cardmaking16.42×Kids & Family
Wetteronline.de58.82×Home & Garden
Weather radar49.83×Home & Garden
Political movement20×Politics & Society
Google Maps4.35×Internet & Social Media
Tagesschau2.81×Movies & TV
Google Earth9.4×Internet & Social Media
Software widget32.1×Technology & Electronics
AccuWeather17.2×Home & Garden
Natural World3.44×Fashion & Accessoires
Knirps40.35×Fashion & Accessoires
Rain16.4×Home & Garden
Google Street View12.16×Internet & Social Media
Weather5.73×Home & Garden
Local news3.89×News
Mite20×Health
Iefimerida23.08×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weather forecasting audience
TraitClusterScore
Pet OwnershipJOY1.34
Community OrientationOPEN1.31
TraditionCONSERVATISM1.26
PatriotismCONSERVATISM1.26
Need for SecurityCONSERVATISM1.21
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Weather forecasting
CountryShare
Paraguay33.2%
United States20.5%
Italy5.9%

See Weather forecasting audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Weather forecasting have in Germany?

Weather forecasting has an estimated audience of 1,342,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Weather forecasting fans?

52.3% of Weather forecasting fans are female, 47.7% are male, with an average age of 42.0 years.

Which brands do Weather forecasting fans like most?

Weather forecasting fans show strongest brand affinity for Claudia Kleinert (111.9×), Temperature (10.59×), and Maira Rothe (38.15×) over the country average.

Where do Weather forecasting fans live in Germany?

Weather forecasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,125), Bayern (reach 283,114), and Baden-Württemberg (reach 254,440). These three regions account for the largest share of the active audience.

What other brands do Weather forecasting fans also like?

Beyond Weather forecasting itself, the audience over-indexes on Temperature (10.59×), Maira Rothe (38.15×), Cardmaking (16.42×), and Wetteronline.de (58.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.