Weather forecasting Audience in Germany

Weather forecasting has an estimated audience of 1,342,385 people in Germany. 52.3% are female, 47.7% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Claudia Kleinert, Temperature, Maira Rothe, Cardmaking, Wetteronline.de.
The average Weather forecasting fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Claudia Kleinert, Temperature, Maira Rothe, with strongest over-indexing on Claudia Kleinert (111.9× the country average). Demographically, the Weather forecasting audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Weather forecasting fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 42.0 |
| Estimated audience size | 1,342,385 |
Audience persona
The typical Weather forecasting fan in Germany is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Claudia Kleinert.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 300,125 | 1.02× |
| Bayern | 283,114 | 1.31× |
| Baden-Württemberg | 254,440 | 1.39× |
| Niedersachsen | 160,017 | 1.23× |
| Hessen | 116,745 | 1.14× |
| Rheinland-Pfalz | 92,794 | 1.38× |
| Sachsen | 78,121 | 1.19× |
| Schleswig-Holstein | 44,564 | 0.92× |
| Sachsen-Anhalt | 40,824 | 1.17× |
| Brandenburg | 37,330 | 0.9× |
| Thüringen | 36,393 | 1.06× |
| Berlin | 35,836 | 0.6× |
| Mecklenburg-Vorpommern | 21,423 | 0.84× |
| Hamburg | 21,200 | 0.7× |
| Saarland | 10,037 | 0.61× |
| Bremen | 6,230 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Kleinert | 111.9× | Movies & TV |
| Temperature | 10.59× | Health |
| Maira Rothe | 38.15× | Movies & TV |
| Cardmaking | 16.42× | Kids & Family |
| Wetteronline.de | 58.82× | Home & Garden |
| Weather radar | 49.83× | Home & Garden |
| Political movement | 20× | Politics & Society |
| Google Maps | 4.35× | Internet & Social Media |
| Tagesschau | 2.81× | Movies & TV |
| Google Earth | 9.4× | Internet & Social Media |
| Software widget | 32.1× | Technology & Electronics |
| AccuWeather | 17.2× | Home & Garden |
| Natural World | 3.44× | Fashion & Accessoires |
| Knirps | 40.35× | Fashion & Accessoires |
| Rain | 16.4× | Home & Garden |
| Google Street View | 12.16× | Internet & Social Media |
| Weather | 5.73× | Home & Garden |
| Local news | 3.89× | News |
| Mite | 20× | Health |
| Iefimerida | 23.08× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Community Orientation | OPEN | 1.31 |
| Tradition | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Paraguay | 33.2% |
| United States | 20.5% |
| Italy | 5.9% |
See Weather forecasting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weather forecasting have in Germany?
Weather forecasting has an estimated audience of 1,342,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weather forecasting fans?
52.3% of Weather forecasting fans are female, 47.7% are male, with an average age of 42.0 years.
Which brands do Weather forecasting fans like most?
Weather forecasting fans show strongest brand affinity for Claudia Kleinert (111.9×), Temperature (10.59×), and Maira Rothe (38.15×) over the country average.
Where do Weather forecasting fans live in Germany?
Weather forecasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 300,125), Bayern (reach 283,114), and Baden-Württemberg (reach 254,440). These three regions account for the largest share of the active audience.
What other brands do Weather forecasting fans also like?
Beyond Weather forecasting itself, the audience over-indexes on Temperature (10.59×), Maira Rothe (38.15×), Cardmaking (16.42×), and Wetteronline.de (58.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.