AccuWeather Audience in Germany
AccuWeather has an estimated audience of 593,125 people in Germany. 23.3% are female, 76.7% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Xenon, Bruce Willis, Tornado, Bono, Reddit.
The average AccuWeather fan in Germany is 37.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Xenon, Bruce Willis, Tornado, with strongest over-indexing on Xenon (68.14× the country average). Demographically, the AccuWeather audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine · Subtype: Weather
Demographics of AccuWeather fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 37.5 |
| Estimated audience size | 593,125 |
Audience persona
The typical AccuWeather fan in Germany is more male, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Xenon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 127,239 | 1.33× |
| Nordrhein-Westfalen | 120,673 | 0.93× |
| Baden-Württemberg | 110,480 | 1.37× |
| Hessen | 62,951 | 1.39× |
| Niedersachsen | 51,017 | 0.89× |
| Rheinland-Pfalz | 34,244 | 1.15× |
| Berlin | 31,573 | 1.19× |
| Sachsen | 30,033 | 1.03× |
| Schleswig-Holstein | 18,127 | 0.85× |
| Brandenburg | 16,856 | 0.92× |
| Thüringen | 16,331 | 1.08× |
| Sachsen-Anhalt | 13,047 | 0.85× |
| Hamburg | 11,378 | 0.85× |
| Mecklenburg-Vorpommern | 8,606 | 0.76× |
| Saarland | 6,413 | 0.88× |
| Bremen | 2,691 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xenon | 68.14× | Cars & Mobility |
| Bruce Willis | 19.77× | Movies & TV |
| Tornado | 72.74× | Travel & Leisure |
| Bono | 43.15× | Music & Radio |
| 9.92× | Internet & Social Media | |
| Rachel McAdams | 41.62× | Movies & TV |
| Extra (retail) | 70.22× | Shopping |
| Diego Luna | 62.25× | Movies & TV |
| Wet season | 65.76× | Travel & Leisure |
| Storm | 58.15× | Travel & Leisure |
| Severe weather | 49.31× | Travel & Leisure |
| Robin Williams | 15.1× | Movies & TV |
| Kaley Cuoco | 18.11× | Movies & TV |
| Image Comics | 27.45× | Literature |
| The Footy Show (rugby league) | 60.57× | Sports |
| Orbit | 53.94× | Travel & Leisure |
| Gundam | 30.16× | Movies & TV |
| Weather station | 59.78× | Home & Garden |
| Benicio del Toro | 27.86× | Movies & TV |
| Water damage | 39.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Need for Security | CONSERVATISM | 1.46 |
| Patriotism | CONSERVATISM | 1.39 |
| Individualism | JOY | 1.33 |
| Career Orientation | POWER | 1.27 |
| Spirituality | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 4.1% |
| India | 3.6% |
See AccuWeather audiences in other countries
More Weather audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does AccuWeather have in Germany?
AccuWeather has an estimated audience of 593,125 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of AccuWeather fans?
23.3% of AccuWeather fans are female, 76.7% are male, with an average age of 37.5 years.
Which brands do AccuWeather fans like most?
AccuWeather fans show strongest brand affinity for Xenon (68.14×), Bruce Willis (19.77×), and Tornado (72.74×) over the country average.
Where do AccuWeather fans live in Germany?
AccuWeather fans in Germany are most concentrated in Bayern (reach 127,239), Nordrhein-Westfalen (reach 120,673), and Baden-Württemberg (reach 110,480). These three regions account for the largest share of the active audience.
What other brands do AccuWeather fans also like?
Beyond AccuWeather itself, the audience over-indexes on Bruce Willis (19.77×), Tornado (72.74×), Bono (43.15×), and Reddit (9.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AccuWeather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.