Xenon Audience in Germany
Xenon has an estimated audience of 440,559 people in Germany. 30.6% are female, 69.4% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Hammock camping, Hocus Pocus, Goon, Unique Gifts.
The average Xenon fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Hammock camping, Hocus Pocus, with strongest over-indexing on Loincloth (15.65× the country average). Demographically, the Xenon audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Xenon fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 37.9 |
| Estimated audience size | 440,559 |
Audience persona
The typical Xenon fan in Germany is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,125 | 1.08× |
| Bayern | 66,138 | 0.93× |
| Baden-Württemberg | 57,028 | 0.95× |
| Niedersachsen | 46,840 | 1.09× |
| Hessen | 37,477 | 1.12× |
| Sachsen | 34,419 | 1.59× |
| Berlin | 23,749 | 1.21× |
| Rheinland-Pfalz | 20,575 | 0.93× |
| Schleswig-Holstein | 14,859 | 0.94× |
| Brandenburg | 11,672 | 0.85× |
| Thüringen | 9,695 | 0.86× |
| Hamburg | 9,569 | 0.96× |
| Sachsen-Anhalt | 8,641 | 0.76× |
| Mecklenburg-Vorpommern | 7,055 | 0.84× |
| Saarland | 4,641 | 0.86× |
| Bremen | 3,857 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 15.65× | Fashion & Accessoires |
| Hammock camping | 14.73× | Travel & Leisure |
| Hocus Pocus | 11.15× | Movies & TV |
| Goon | 8.69× | Movies & TV |
| Unique Gifts | 1.77× | Shopping |
| Isha Yoga | 12.28× | Sports |
| Haberler | 1.61× | News |
| Harvey Mudd College | 20× | Business & Career |
| South Asian cuisine | 7.18× | Food & Beverages |
| Stradivarius | 1.61× | Shopping |
| Snow White (Fables) | 2.15× | Literature |
| Jalebi | 11.97× | Food & Beverages |
| Circular Quay | 20× | Travel & Leisure |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Oliver Kahn | 2.79× | Sports |
| Tiffany Haddish | 9.19× | Movies & TV |
| The Human Centipede 2 (Full Sequence) | 5.52× | Movies & TV |
| Metamorphoses | 2.3× | Literature |
| ICF International | 20× | Business & Career |
| Israeli cuisine | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.14 |
| Price Sensitivity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.6% |
| Spain | 6.5% |
| Romania | 6.2% |
See Xenon audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Xenon have in Germany?
Xenon has an estimated audience of 440,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xenon fans?
30.6% of Xenon fans are female, 69.4% are male, with an average age of 37.9 years.
Which brands do Xenon fans like most?
Xenon fans show strongest brand affinity for Loincloth (15.65×), Hammock camping (14.73×), and Hocus Pocus (11.15×) over the country average.
Where do Xenon fans live in Germany?
Xenon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,125), Bayern (reach 66,138), and Baden-Württemberg (reach 57,028). These three regions account for the largest share of the active audience.
What other brands do Xenon fans also like?
Beyond Xenon itself, the audience over-indexes on Hammock camping (14.73×), Hocus Pocus (11.15×), Goon (8.69×), and Unique Gifts (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xenon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.