Rascasse Audience Intelligence

Xenon Audience in Germany

A data profile of the people who buy, follow and care about Xenon in Germany — modelled from more than twelve digital signal sources. Xenon has an estimated audience of 440,559 people in Germany.

#4990among Topic in Germany#595in Cars & Mobility

The average Xenon fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AccuWeather, Škoda Kodiaq, Mila Kunis, with strongest over-indexing on AccuWeather (68.14× the country average).

Demographically, the Xenon audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Xenon fan in Germany is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for AccuWeather.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xenon profile in Germany.

Audience size
441K
in Germany
Gender
30.6%♀
69.4% male
Age
37.9
average years
Country rank
#12972
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xenon fans

30.6% are female, 69.4% are male, average age 37.9.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Xenon audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age37.9
Estimated audience size440,559
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Xenon audience in Germany
Age bracketShare%
16-1916%
20-2926%
30-3925%
40-4922%
50+12%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Xenon audience comes from Germany.

Worldwide audience distribution share by country for Xenon
CountryShare
Germany8.6%
Spain6.4%
Romania6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xenon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Xenon fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.94×
02Berlin~20K1.10×
03Niedersachsen~40K1.05×
04Hessen~40K1.05×
05Nordrhein-Westfalen~100K1.02×
06Bremen~4K0.99×
07Saarland~5K0.95×
08Schleswig-Holstein~10K0.94×
09Thüringen~10K0.93×
10Baden-Württemberg~60K0.92×
11Rheinland-Pfalz~20K0.91×
12Sachsen-Anhalt~10K0.91×
13Hamburg~9K0.90×
14Bayern~60K0.89×
15Brandenburg~10K0.88×
16Mecklenburg-Vorpommern~7K0.88×
Fig. 06

Affinity by region

Affinity by region — Xenon, Germany
0.88×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xenon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xenon audience
#·InterestCategoryAffinity×
01AccuWeatherHome & Garden68.14×
02LeffeFood & Beverages53.60×
03Jude LawMovies & TV20.00×
04Rose LeslieMovies & TV20.00×
05Vagabond (manga)Literature20.00×
06Victoria JusticeMovies & TV20.00×
07Lamborghini HuracánCars & Mobility20.00×
08Once upon a timeMovies & TV20.00×
09Bugatti ChironCars & Mobility20.00×
10High School DxDMovies & TV20.00×
11Clueless (film)Movies & TV20.00×
12Škoda KodiaqCars & Mobility19.00×
13Bentley Continental GTCars & Mobility18.45×
14ALF (TV series)Movies & TV18.13×
15Mila KunisMovies & TV17.04×
16New AmsterdamMovies & TV14.42×
17Cameron DiazMovies & TV9.97×
18TagesschauMovies & TV3.56×
19NatureHome & Garden2.34×
20TikTokInternet & Social Media2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xenon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xenon audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.48×
Early Adopter MentalityPOWER1.30×
Urban LifestyleOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xenon audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Sports ActivityPOWER0.78×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xenon have in Germany?

Xenon has an estimated audience of 440,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Xenon fans?

30.6% of Xenon fans are female, 69.4% are male, with an average age of 37.9 years.

03

Which brands do Xenon fans like most?

Xenon fans show strongest brand affinity for AccuWeather (68.14×), Škoda Kodiaq (19×), and Mila Kunis (17.04×) over the country average.

04

Where do Xenon fans live in Germany?

Xenon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Xenon fans also like?

Beyond Xenon itself, the audience over-indexes on Škoda Kodiaq (19×), Mila Kunis (17.04×), Jude Law (20×), and Tagesschau (3.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Xenon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Xenon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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