Rascasse Audience Intelligence

Lamborghini Huracán Audience in Germany

A data profile of the people who buy, follow and care about Lamborghini Huracán in Germany — modelled from more than twelve digital signal sources. Lamborghini Huracán has an estimated audience of 365,780 people in Germany.

#242among Car type in Germany#235among Car Model in Germany#679in Cars & Mobility

The average Lamborghini Huracán fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tom Hardy, Lamborghini Urus, Lamborghini Gallardo, with strongest over-indexing on Tom Hardy (324.68× the country average).

Demographically, the Lamborghini Huracán audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lamborghini Huracán fan in Germany is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tom Hardy.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamborghini Huracán profile in Germany.

Audience size
366K
in Germany
Gender
22.6%♀
77.4% male
Age
32.5
average years
Country rank
#15044
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamborghini Huracán fans

22.6% are female, 77.4% are male, average age 32.5.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Lamborghini Huracán audience in Germany
MetricValue
Female22.6%
Male77.4%
Average age32.5
Estimated audience size365,780
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Lamborghini Huracán audience in Germany
Age bracketShare%
16-1942%
20-2918%
30-3915%
40-4914%
50+12%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Lamborghini Huracán audience comes from Germany.

Worldwide audience distribution share by country for Lamborghini Huracán
CountryShare
United States18.9%
Brazil6.8%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamborghini Huracán audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lamborghini Huracán fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.24×
02Bayern~70K1.22×
03Nordrhein-Westfalen~90K1.17×
04Hessen~30K1.12×
05Rheinland-Pfalz~20K1.10×
06Hamburg~9K1.10×
07Niedersachsen~40K1.09×
08Saarland~5K1.09×
09Schleswig-Holstein~10K1.00×
10Sachsen~20K0.98×
11Thüringen~9K0.92×
12Bremen~3K0.89×
13Brandenburg~10K0.88×
14Berlin~10K0.85×
15Mecklenburg-Vorpommern~6K0.80×
16Sachsen-Anhalt~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Lamborghini Huracán, Germany
0.65×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamborghini Huracán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamborghini Huracán audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV324.68×
02Lamborghini EspadaCars & Mobility257.54×
03Automobili LamborghiniGames243.22×
04Lamborghini MiuraCars & Mobility195.03×
05Lamborghini GallardoCars & Mobility186.81×
06McLaren P1Cars & Mobility115.10×
07Lamborghini 350GTCars & Mobility106.73×
08Lamborghini UrusCars & Mobility86.88×
09Porsche 918Cars & Mobility73.00×
10Bugatti ChironCars & Mobility62.61×
11Bentley Continental GTCars & Mobility33.18×
12Lamborghini AventadorCars & Mobility23.86×
13KoenigseggCars & Mobility22.26×
14Porsche MacanCars & Mobility21.18×
15BMW M3Cars & Mobility20.00×
16BMW M5Cars & Mobility20.00×
17Porsche CayenneCars & Mobility16.40×
18Porsche 911Cars & Mobility15.18×
19USBTechnology & Electronics10.14×
20Petrol engineCars & Mobility6.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamborghini Huracán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamborghini Huracán audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.91×
Family OrientationCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamborghini Huracán audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Community OrientationOPEN0.85×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamborghini Huracán have in Germany?

Lamborghini Huracán has an estimated audience of 365,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lamborghini Huracán fans?

22.6% of Lamborghini Huracán fans are female, 77.4% are male, with an average age of 32.5 years.

03

Which brands do Lamborghini Huracán fans like most?

Lamborghini Huracán fans show strongest brand affinity for Tom Hardy (324.68×), Lamborghini Urus (86.88×), and Lamborghini Gallardo (186.81×) over the country average.

04

Where do Lamborghini Huracán fans live in Germany?

Lamborghini Huracán fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lamborghini Huracán fans also like?

Beyond Lamborghini Huracán itself, the audience over-indexes on Lamborghini Urus (86.88×), Lamborghini Gallardo (186.81×), Lamborghini Miura (195.03×), and Lamborghini Espada (257.54×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lamborghini Huracán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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