Lamborghini Huracán Audience in Germany
Lamborghini Huracán has an estimated audience of 377,532 people in Germany. 22.6% are female, 77.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tom Hardy, Lamborghini Urus, Lamborghini Gallardo, Lamborghini Miura, Lamborghini Espada.
The average Lamborghini Huracán fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tom Hardy, Lamborghini Urus, Lamborghini Gallardo, with strongest over-indexing on Tom Hardy (324.68× the country average). Demographically, the Lamborghini Huracán audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Lamborghini Huracán fans
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 32.5 |
| Estimated audience size | 377,532 |
Audience persona
The typical Lamborghini Huracán fan in Germany is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Tom Hardy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,966 | 1.22× |
| Bayern | 77,052 | 1.27× |
| Baden-Württemberg | 64,883 | 1.26× |
| Niedersachsen | 41,254 | 1.13× |
| Hessen | 32,913 | 1.14× |
| Rheinland-Pfalz | 21,304 | 1.13× |
| Sachsen | 18,363 | 0.99× |
| Berlin | 14,986 | 0.89× |
| Schleswig-Holstein | 13,831 | 1.02× |
| Brandenburg | 10,183 | 0.87× |
| Hamburg | 9,714 | 1.14× |
| Thüringen | 8,357 | 0.87× |
| Mecklenburg-Vorpommern | 5,446 | 0.76× |
| Saarland | 4,726 | 1.02× |
| Sachsen-Anhalt | 4,294 | 0.44× |
| Bremen | 2,785 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Hardy | 324.68× | Movies & TV |
| Lamborghini Urus | 86.88× | Cars & Mobility |
| Lamborghini Gallardo | 186.81× | Cars & Mobility |
| Lamborghini Miura | 195.03× | Cars & Mobility |
| Lamborghini Espada | 257.54× | Cars & Mobility |
| McLaren P1 | 115.1× | Cars & Mobility |
| Automobili Lamborghini | 243.22× | Games |
| Bugatti Chiron | 62.61× | Cars & Mobility |
| Porsche 918 | 73× | Cars & Mobility |
| USB | 10.14× | Technology & Electronics |
| BMW M3 | 20× | Cars & Mobility |
| Lamborghini 350GT | 106.73× | Cars & Mobility |
| Koenigsegg | 22.26× | Cars & Mobility |
| Bentley Continental GT | 33.18× | Cars & Mobility |
| Lamborghini Aventador | 23.86× | Cars & Mobility |
| Porsche 911 | 15.18× | Cars & Mobility |
| Porsche Macan | 21.18× | Cars & Mobility |
| BMW M5 | 20× | Cars & Mobility |
| Petrol engine | 6.57× | Cars & Mobility |
| Porsche Cayenne | 16.4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.86 |
| Risk Appetite | THRILL | 1.81 |
| Quality Awareness | PREMIUM | 1.68 |
| Patriotism | CONSERVATISM | 1.5 |
| Early Adopter Mentality | POWER | 1.49 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 7.5% |
| Italy | 6.6% |
See Lamborghini Huracán audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Lamborghini Huracán have in Germany?
Lamborghini Huracán has an estimated audience of 377,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lamborghini Huracán fans?
22.6% of Lamborghini Huracán fans are female, 77.4% are male, with an average age of 32.5 years.
Which brands do Lamborghini Huracán fans like most?
Lamborghini Huracán fans show strongest brand affinity for Tom Hardy (324.68×), Lamborghini Urus (86.88×), and Lamborghini Gallardo (186.81×) over the country average.
Where do Lamborghini Huracán fans live in Germany?
Lamborghini Huracán fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,966), Bayern (reach 77,052), and Baden-Württemberg (reach 64,883). These three regions account for the largest share of the active audience.
What other brands do Lamborghini Huracán fans also like?
Beyond Lamborghini Huracán itself, the audience over-indexes on Lamborghini Urus (86.88×), Lamborghini Gallardo (186.81×), Lamborghini Miura (195.03×), and Lamborghini Espada (257.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamborghini Huracán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.