Rascasse Audience Intelligence

Porsche Cayenne Audience in Germany

Name: Porsche Cayenne — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Porsche Cayenne in Germany — modelled from more than twelve digital signal sources. Porsche Cayenne has an estimated audience of 1,124,833 people in Germany.

#68among Car type in Germany #45among Car Model in Germany #287in Cars & Mobility

The average Porsche Cayenne fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche Panamera, Lamborghini Urus, Porsche Macan, with strongest over-indexing on Porsche Panamera (54.72× the country average).

Demographically, the Porsche Cayenne audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Cayenne fan in Germany is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Panamera.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Cayenne profile in Germany.

Audience size

1.1M

in Germany

Gender

21.7%♀

78.3% male

Age

34.7

average years

Country rank

#5872

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Porsche Cayenne fans

21.7% are female, 78.3% are male, average age 34.7.

Fig. 02

Gender split

21.7%

Female

78.3%

Male

Demographic split for Porsche Cayenne audience in Germany
Metric	Value
Female	21.7%
Male	78.3%
Average age	34.7
Estimated audience size	1,124,833

Fig. 03

Age distribution

Age distribution of the Porsche Cayenne audience in Germany
Age bracket	Share	%
16-19		34%
20-29		18%
30-39		17%
40-49		18%
50+		13%

Fig. 04

Worldwide distribution

6.9%

of the worldwide Porsche Cayenne audience comes from Germany.

Worldwide audience distribution share by country for Porsche Cayenne
Country	Share
United States	14.4%
Brazil	8.9%
Germany	6.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Cayenne audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Cayenne fans by region: top regions in Germany
#	Region	Reach	×
01	Hamburg	~30K	1.32×
02	Hessen	~100K	1.30×
03	Baden-Württemberg	~200K	1.23×
04	Nordrhein-Westfalen	~300K	1.18×
05	Bayern	~200K	1.13×
06	Niedersachsen	~100K	1.08×
07	Rheinland-Pfalz	~60K	1.04×
08	Schleswig-Holstein	~40K	0.97×
09	Berlin	~50K	0.95×
10	Saarland	~10K	0.91×
11	Sachsen	~50K	0.88×
12	Bremen	~8K	0.88×
13	Brandenburg	~30K	0.85×
14	Thüringen	~20K	0.81×
15	Sachsen-Anhalt	~20K	0.77×
16	Mecklenburg-Vorpommern	~20K	0.75×

Affinity by region — Porsche Cayenne, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Cayenne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Cayenne audience
#	Interest	Category	×
01	Maserati in motorsport	Topic	58.38×
02	Porsche Panamera	Cars & Mobility	54.72×
03	Lamborghini Gallardo	Cars & Mobility	45.28×
04	Bentley Bentayga	Cars & Mobility	44.69×
05	Lamborghini Urus	Cars & Mobility	37.14×
06	Porsche Macan	Cars & Mobility	34.48×
07	Performance car	Cars & Mobility	32.27×
08	Xiaomi SU7	Cars & Mobility	19.65×
09	Audi R8	Cars & Mobility	14.97×
10	BMW X3	Cars & Mobility	13.39×
11	BMW X6	Cars & Mobility	12.60×
12	BMW X5	Cars & Mobility	11.16×
13	Auto maintenance	Cars & Mobility	7.62×
14	Tesla Supercharger	Cars & Mobility	5.87×
15	Used Cars	Cars & Mobility	5.58×
16	Auto mechanic	Cars & Mobility	4.96×
17	AutoScout24	Cars & Mobility	4.30×
18	Used car	Cars & Mobility	4.07×
19	Engine	Cars & Mobility	3.98×
20	Google Maps	Internet & Social Media	3.48×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Cayenne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Porsche Cayenne audience · What stands out
Trait	Cluster	Score
Luxury Orientation	PREMIUM	2.37×
Need for Security	CONSERVATISM	2.18×
Quality Awareness	PREMIUM	2.05×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Porsche Cayenne audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.75×
Creativity	OPEN	0.77×
Healthy Lifestyle	BALANCE	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Porsche Cayenne have in Germany?

Porsche Cayenne has an estimated audience of 1,124,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Porsche Cayenne fans?

21.7% of Porsche Cayenne fans are female, 78.3% are male, with an average age of 34.7 years.

Which brands do Porsche Cayenne fans like most?

Porsche Cayenne fans show strongest brand affinity for Porsche Panamera (54.72×), Lamborghini Urus (37.14×), and Porsche Macan (34.48×) over the country average.

Where do Porsche Cayenne fans live in Germany?

Porsche Cayenne fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Porsche Cayenne fans also like?

Beyond Porsche Cayenne itself, the audience over-indexes on Lamborghini Urus (37.14×), Porsche Macan (34.48×), Lamborghini Gallardo (45.28×), and Performance car (32.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Porsche Cayenne audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Cayenne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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