Porsche Cayenne Audience in Germany
Porsche Cayenne has an estimated audience of 1,098,427 people in Germany. 21.7% are female, 78.3% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Porsche Panamera, Lamborghini Urus, Porsche Macan, Lamborghini Gallardo, Performance car.
The average Porsche Cayenne fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Porsche Panamera, Lamborghini Urus, Porsche Macan, with strongest over-indexing on Porsche Panamera (54.72× the country average). Demographically, the Porsche Cayenne audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Porsche Cayenne fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 34.7 |
| Estimated audience size | 1,098,427 |
Audience persona
The typical Porsche Cayenne fan in Germany is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Panamera.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,390 | 1.22× |
| Bayern | 202,186 | 1.15× |
| Baden-Württemberg | 186,392 | 1.24× |
| Niedersachsen | 115,397 | 1.08× |
| Hessen | 112,184 | 1.34× |
| Rheinland-Pfalz | 56,771 | 1.03× |
| Berlin | 48,546 | 0.99× |
| Sachsen | 47,321 | 0.88× |
| Schleswig-Holstein | 37,035 | 0.94× |
| Hamburg | 33,790 | 1.36× |
| Brandenburg | 28,463 | 0.84× |
| Thüringen | 21,199 | 0.76× |
| Sachsen-Anhalt | 20,589 | 0.72× |
| Mecklenburg-Vorpommern | 15,364 | 0.73× |
| Saarland | 11,855 | 0.88× |
| Bremen | 7,911 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Porsche Panamera | 54.72× | Cars & Mobility |
| Lamborghini Urus | 37.14× | Cars & Mobility |
| Porsche Macan | 34.48× | Cars & Mobility |
| Lamborghini Gallardo | 45.28× | Cars & Mobility |
| Performance car | 32.27× | Cars & Mobility |
| Bentley Bentayga | 44.69× | Cars & Mobility |
| Auto maintenance | 7.62× | Cars & Mobility |
| AutoScout24 | 4.3× | Cars & Mobility |
| Xiaomi SU7 | 19.65× | Cars & Mobility |
| Audi R8 | 14.97× | Cars & Mobility |
| Used Cars | 5.58× | Cars & Mobility |
| BMW X5 | 11.16× | Cars & Mobility |
| Google Maps | 3.48× | Internet & Social Media |
| Maserati in motorsport | 58.38× | |
| BMW X3 | 13.39× | Cars & Mobility |
| Auto mechanic | 4.96× | Cars & Mobility |
| Used car | 4.07× | Cars & Mobility |
| BMW 5 Series (G30) | 30.54× | Cars & Mobility |
| Engine | 3.98× | Cars & Mobility |
| BMW X6 | 12.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.92 |
| Quality Awareness | PREMIUM | 1.81 |
| Patriotism | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.29 |
| Career Orientation | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Brazil | 9.4% |
| Germany | 6.8% |
See Porsche Cayenne audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Porsche Cayenne have in Germany?
Porsche Cayenne has an estimated audience of 1,098,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porsche Cayenne fans?
21.7% of Porsche Cayenne fans are female, 78.3% are male, with an average age of 34.7 years.
Which brands do Porsche Cayenne fans like most?
Porsche Cayenne fans show strongest brand affinity for Porsche Panamera (54.72×), Lamborghini Urus (37.14×), and Porsche Macan (34.48×) over the country average.
Where do Porsche Cayenne fans live in Germany?
Porsche Cayenne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,390), Bayern (reach 202,186), and Baden-Württemberg (reach 186,392). These three regions account for the largest share of the active audience.
What other brands do Porsche Cayenne fans also like?
Beyond Porsche Cayenne itself, the audience over-indexes on Lamborghini Urus (37.14×), Porsche Macan (34.48×), Lamborghini Gallardo (45.28×), and Performance car (32.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche Cayenne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.