Rascasse Audience Intelligence

Xiaomi SU7 Audience in Germany

A data profile of the people who buy, follow and care about Xiaomi SU7 in Germany — modelled from more than twelve digital signal sources. Xiaomi SU7 has an estimated audience of 664,131 people in Germany.

#136among Car type in Germany#116among Car Model in Germany#428in Cars & Mobility

The average Xiaomi SU7 fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche Panamera, Porsche Cayenne, Google Maps, with strongest over-indexing on Porsche Panamera (47.88× the country average).

Demographically, the Xiaomi SU7 audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Xiaomi SU7 fan in Germany is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Porsche Panamera.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xiaomi SU7 profile in Germany.

Audience size
664K
in Germany
Gender
30.8%♀
69.2% male
Age
37.9
average years
Country rank
#9251
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Xiaomi SU7 fans

30.8% are female, 69.2% are male, average age 37.9.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Xiaomi SU7 audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age37.9
Estimated audience size664,131
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Xiaomi SU7 audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Xiaomi SU7 audience comes from Germany.

Worldwide audience distribution share by country for Xiaomi SU7
CountryShare
Germany13.7%
China10.8%
France10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xiaomi SU7 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Xiaomi SU7 fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.58×
02Bayern~100K1.47×
03Hessen~60K1.34×
04Nordrhein-Westfalen~200K1.20×
05Hamburg~20K1.12×
06Niedersachsen~60K1.11×
07Rheinland-Pfalz~30K1.05×
08Saarland~7K1.00×
09Bremen~5K0.92×
10Berlin~20K0.91×
11Schleswig-Holstein~20K0.87×
12Sachsen~30K0.86×
13Brandenburg~20K0.82×
14Thüringen~10K0.73×
15Sachsen-Anhalt~10K0.66×
16Mecklenburg-Vorpommern~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Xiaomi SU7, Germany
0.51×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xiaomi SU7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xiaomi SU7 audience
#·InterestCategoryAffinity×
01Porsche PanameraCars & Mobility47.88×
02Porsche CayenneCars & Mobility19.65×
03Porsche MacanCars & Mobility16.36×
04KoenigseggCars & Mobility9.95×
05XiaomiTechnology & Electronics4.25×
06Google DriveTechnology & Electronics4.04×
07Car washCars & Mobility3.99×
08Google MapsInternet & Social Media3.89×
09Office 365Technology & Electronics3.89×
10CarcareCars & Mobility3.22×
11Tesla MotorsCars & Mobility2.99×
12Efficient energy useTechnology & Electronics2.96×
13Solar energyHome & Garden2.94×
14Electric vehicleCars & Mobility2.92×
15Automobile repair shopCars & Mobility2.90×
16Used carCars & Mobility2.63×
17Plug-in hybridCars & Mobility2.48×
18AutoScout24Cars & Mobility2.30×
19CHECK24Business & Career1.80×
20CommerzbankBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xiaomi SU7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xiaomi SU7 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Need for SecurityCONSERVATISM1.59×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xiaomi SU7 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
MindfulnessBALANCE0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Xiaomi SU7 have in Germany?

Xiaomi SU7 has an estimated audience of 664,131 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Xiaomi SU7 fans?

30.8% of Xiaomi SU7 fans are female, 69.2% are male, with an average age of 37.9 years.

03

Which brands do Xiaomi SU7 fans like most?

Xiaomi SU7 fans show strongest brand affinity for Porsche Panamera (47.88×), Porsche Cayenne (19.65×), and Google Maps (3.89×) over the country average.

04

Where do Xiaomi SU7 fans live in Germany?

Xiaomi SU7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Xiaomi SU7 fans also like?

Beyond Xiaomi SU7 itself, the audience over-indexes on Porsche Cayenne (19.65×), Google Maps (3.89×), Porsche Macan (16.36×), and Google Drive (4.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Xiaomi SU7 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Xiaomi SU7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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