Xiaomi SU7 Audience in Germany
Xiaomi SU7 has an estimated audience of 648,571 people in Germany. 35.7% are female, 64.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Porsche Panamera, Porsche Cayenne, Google Maps, Porsche Macan, Google Drive.
The average Xiaomi SU7 fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Porsche Panamera, Porsche Cayenne, Google Maps, with strongest over-indexing on Porsche Panamera (43.94× the country average). Demographically, the Xiaomi SU7 audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Xiaomi SU7 fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 39.6 |
| Estimated audience size | 648,571 |
Audience persona
The typical Xiaomi SU7 fan in Germany is more male, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Panamera.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,502 | 1.23× |
| Bayern | 156,389 | 1.5× |
| Baden-Württemberg | 145,989 | 1.65× |
| Niedersachsen | 71,763 | 1.14× |
| Hessen | 66,853 | 1.35× |
| Rheinland-Pfalz | 34,662 | 1.07× |
| Sachsen | 27,711 | 0.87× |
| Berlin | 26,773 | 0.92× |
| Schleswig-Holstein | 20,129 | 0.86× |
| Brandenburg | 16,562 | 0.82× |
| Hamburg | 16,491 | 1.13× |
| Thüringen | 11,231 | 0.68× |
| Sachsen-Anhalt | 10,265 | 0.61× |
| Saarland | 7,583 | 0.95× |
| Bremen | 4,880 | 0.88× |
| Mecklenburg-Vorpommern | 4,115 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Porsche Panamera | 43.94× | Cars & Mobility |
| Porsche Cayenne | 18.39× | Cars & Mobility |
| Google Maps | 4.36× | Internet & Social Media |
| Porsche Macan | 16.22× | Cars & Mobility |
| Google Drive | 5.7× | Technology & Electronics |
| Office 365 | 5.67× | Technology & Electronics |
| AutoScout24 | 2.28× | Cars & Mobility |
| Used car | 2.71× | Cars & Mobility |
| Tesla Motors | 3.27× | Cars & Mobility |
| Transfermarkt | 2.18× | Sports |
| Škoda Auto | 2.36× | Cars & Mobility |
| Car wash | 4.04× | Cars & Mobility |
| Porsche | 2.4× | Cars & Mobility |
| Hyundai | 2.82× | Cars & Mobility |
| Electric vehicle | 2.74× | Cars & Mobility |
| Hybrid electric vehicle | 2.93× | Cars & Mobility |
| SUVs | 1.93× | Cars & Mobility |
| Efficient energy use | 2.22× | Technology & Electronics |
| Solar energy | 2.14× | Home & Garden |
| Headphones | 3.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.33 |
| Indulgence | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.8% |
| China | 10.4% |
| France | 9.6% |
See Xiaomi SU7 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Xiaomi SU7 have in Germany?
Xiaomi SU7 has an estimated audience of 648,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xiaomi SU7 fans?
35.7% of Xiaomi SU7 fans are female, 64.3% are male, with an average age of 39.6 years.
Which brands do Xiaomi SU7 fans like most?
Xiaomi SU7 fans show strongest brand affinity for Porsche Panamera (43.94×), Porsche Cayenne (18.39×), and Google Maps (4.36×) over the country average.
Where do Xiaomi SU7 fans live in Germany?
Xiaomi SU7 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,502), Bayern (reach 156,389), and Baden-Württemberg (reach 145,989). These three regions account for the largest share of the active audience.
What other brands do Xiaomi SU7 fans also like?
Beyond Xiaomi SU7 itself, the audience over-indexes on Porsche Cayenne (18.39×), Google Maps (4.36×), Porsche Macan (16.22×), and Google Drive (5.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xiaomi SU7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.