Porsche Macan Audience in Germany
Porsche Macan has an estimated audience of 723,008 people in Germany. 16.4% are female, 83.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Porsche Boxster, Porsche Cayenne, Tipico, Porsche Panamera, Maserati in motorsport.
The average Porsche Macan fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Porsche Boxster, Porsche Cayenne, Tipico, with strongest over-indexing on Porsche Boxster (81.45× the country average). Demographically, the Porsche Macan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Porsche Macan fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 38.3 |
| Estimated audience size | 723,008 |
Audience persona
The typical Porsche Macan fan in Germany is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Porsche Boxster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,883 | 1.23× |
| Bayern | 150,847 | 1.3× |
| Baden-Württemberg | 140,985 | 1.43× |
| Hessen | 82,145 | 1.49× |
| Niedersachsen | 76,148 | 1.08× |
| Rheinland-Pfalz | 41,929 | 1.16× |
| Berlin | 29,300 | 0.91× |
| Sachsen | 26,549 | 0.75× |
| Schleswig-Holstein | 24,528 | 0.94× |
| Hamburg | 22,787 | 1.39× |
| Brandenburg | 15,232 | 0.68× |
| Thüringen | 11,443 | 0.62× |
| Sachsen-Anhalt | 11,165 | 0.6× |
| Saarland | 8,929 | 1.01× |
| Mecklenburg-Vorpommern | 8,592 | 0.62× |
| Bremen | 4,879 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Porsche Boxster | 81.45× | Cars & Mobility |
| Porsche Cayenne | 37.39× | Cars & Mobility |
| Tipico | 12.95× | Games |
| Porsche Panamera | 44.32× | Cars & Mobility |
| Maserati in motorsport | 87.13× | |
| Auto maintenance | 8.1× | Cars & Mobility |
| Sailing yacht | 51.94× | Cars & Mobility |
| Business class | 8.04× | Travel & Leisure |
| AutoScout24 | 4.11× | Cars & Mobility |
| Cadillac Escalade | 25.09× | Cars & Mobility |
| Xiaomi SU7 | 16.36× | Cars & Mobility |
| Used Cars | 5.4× | Cars & Mobility |
| Car wash | 7.24× | Cars & Mobility |
| BMW X5 | 10.26× | Cars & Mobility |
| Audi RS5 | 27.84× | Cars & Mobility |
| HP LaserJet | 27.98× | Technology & Electronics |
| Used car | 3.82× | Cars & Mobility |
| Interwetten | 7.22× | Games |
| Wir kaufen dein Auto | 7× | Cars & Mobility |
| Mercedes-AMG GT | 22.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.79 |
| Luxury Orientation | PREMIUM | 2.39 |
| Patriotism | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.5 |
| Risk Appetite | THRILL | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 9.1% |
| Italy | 6.9% |
See Porsche Macan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Porsche Macan have in Germany?
Porsche Macan has an estimated audience of 723,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porsche Macan fans?
16.4% of Porsche Macan fans are female, 83.6% are male, with an average age of 38.3 years.
Which brands do Porsche Macan fans like most?
Porsche Macan fans show strongest brand affinity for Porsche Boxster (81.45×), Porsche Cayenne (37.39×), and Tipico (12.95×) over the country average.
Where do Porsche Macan fans live in Germany?
Porsche Macan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,883), Bayern (reach 150,847), and Baden-Württemberg (reach 140,985). These three regions account for the largest share of the active audience.
What other brands do Porsche Macan fans also like?
Beyond Porsche Macan itself, the audience over-indexes on Porsche Cayenne (37.39×), Tipico (12.95×), Porsche Panamera (44.32×), and Maserati in motorsport (87.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche Macan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.