Rascasse Audience Intelligence

Porsche Macan Audience in Germany

Name: Porsche Macan — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Porsche Macan in Germany — modelled from more than twelve digital signal sources. Porsche Macan has an estimated audience of 719,338 people in Germany.

#129among Car type in Germany #108among Car Model in Germany #410in Cars & Mobility

The average Porsche Macan fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche Boxster, Porsche Cayenne, Tipico, with strongest over-indexing on Porsche Boxster (81.45× the country average).

Demographically, the Porsche Macan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Macan fan in Germany is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Macan profile in Germany.

Audience size

719K

in Germany

Gender

16.4%♀

83.6% male

Age

38.3

average years

Country rank

#8653

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Porsche Macan fans

16.4% are female, 83.6% are male, average age 38.3.

Fig. 02

Gender split

16.4%

Female

83.6%

Male

Demographic split for Porsche Macan audience in Germany
Metric	Value
Female	16.4%
Male	83.6%
Average age	38.3
Estimated audience size	719,338

Fig. 03

Age distribution

Age distribution of the Porsche Macan audience in Germany
Age bracket	Share	%
16-19		25%
20-29		16%
30-39		19%
40-49		22%
50+		18%

Fig. 04

Worldwide distribution

6.6%

of the worldwide Porsche Macan audience comes from Germany.

Worldwide audience distribution share by country for Porsche Macan
Country	Share
United States	14.9%
Brazil	8.7%
Italy	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Macan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Macan fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~80K	1.45×
02	Baden-Württemberg	~100K	1.39×
03	Hamburg	~20K	1.34×
04	Bayern	~100K	1.28×
05	Nordrhein-Westfalen	~200K	1.21×
06	Rheinland-Pfalz	~40K	1.16×
07	Niedersachsen	~80K	1.07×
08	Saarland	~10K	1.07×
09	Schleswig-Holstein	~20K	0.95×
10	Berlin	~30K	0.87×
11	Bremen	~5K	0.84×
12	Sachsen	~30K	0.76×
13	Brandenburg	~20K	0.70×
14	Thüringen	~10K	0.68×
15	Mecklenburg-Vorpommern	~9K	0.66×
16	Sachsen-Anhalt	~10K	0.64×

Affinity by region — Porsche Macan, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Macan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Macan audience
#	Interest	Category	×
01	Maserati in motorsport	Topic	87.13×
02	Porsche Boxster	Cars & Mobility	81.45×
03	Sailing yacht	Cars & Mobility	51.94×
04	Porsche Panamera	Cars & Mobility	44.32×
05	Porsche Cayenne	Cars & Mobility	37.39×
06	HP LaserJet	Technology & Electronics	27.98×
07	Audi RS5	Cars & Mobility	27.84×
08	Porsche 918	Cars & Mobility	27.53×
09	Cadillac Escalade	Cars & Mobility	25.09×
10	Mercedes-AMG GT	Cars & Mobility	22.11×
11	Xiaomi SU7	Cars & Mobility	16.36×
12	Tipico	Games	12.95×
13	APEX	Music & Radio	11.52×
14	BMW X5	Cars & Mobility	10.26×
15	Auto maintenance	Cars & Mobility	8.10×
16	Business class	Travel & Leisure	8.04×
17	Car wash	Cars & Mobility	7.24×
18	Used Cars	Cars & Mobility	5.40×
19	AutoScout24	Cars & Mobility	4.11×
20	Used car	Cars & Mobility	3.82×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Macan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Porsche Macan audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	3.62×
Need for Security	CONSERVATISM	3.16×
Luxury Orientation	PREMIUM	2.85×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Porsche Macan audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.76×
Creativity	OPEN	0.79×
Mindfulness	BALANCE	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Porsche Macan have in Germany?

Porsche Macan has an estimated audience of 719,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Porsche Macan fans?

16.4% of Porsche Macan fans are female, 83.6% are male, with an average age of 38.3 years.

Which brands do Porsche Macan fans like most?

Porsche Macan fans show strongest brand affinity for Porsche Boxster (81.45×), Porsche Cayenne (37.39×), and Tipico (12.95×) over the country average.

Where do Porsche Macan fans live in Germany?

Porsche Macan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Porsche Macan fans also like?

Beyond Porsche Macan itself, the audience over-indexes on Porsche Cayenne (37.39×), Tipico (12.95×), Porsche Panamera (44.32×), and Maserati in motorsport (87.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Porsche Macan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Macan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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