Rascasse Audience Intelligence

Porsche Boxster Audience in Germany

A data profile of the people who buy, follow and care about Porsche Boxster in Germany — modelled from more than twelve digital signal sources. Porsche Boxster has an estimated audience of 310,988 people in Germany.

#261among Car Model in Germany#749in Cars & Mobility

The average Porsche Boxster fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Carcare, Auto, Motor und Sport, Porsche Panamera, with strongest over-indexing on Carcare (6.24× the country average).

Demographically, the Porsche Boxster audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Boxster fan in Germany is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Boxster profile in Germany.

Audience size
311K
in Germany
Gender
18.8%♀
81.2% male
Age
36.1
average years
Country rank
#16873
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Boxster fans

18.8% are female, 81.2% are male, average age 36.1.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Porsche Boxster audience in Germany
MetricValue
Female18.8%
Male81.2%
Average age36.1
Estimated audience size310,988
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Porsche Boxster audience in Germany
Age bracketShare%
16-1933%
20-2916%
30-3916%
40-4917%
50+18%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Porsche Boxster audience comes from Germany.

Worldwide audience distribution share by country for Porsche Boxster
CountryShare
United States16.7%
Brazil8.0%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Boxster audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Boxster fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.44×
02Hessen~30K1.33×
03Bayern~70K1.32×
04Nordrhein-Westfalen~90K1.28×
05Hamburg~8K1.21×
06Rheinland-Pfalz~20K1.20×
07Saarland~4K1.14×
08Niedersachsen~30K1.09×
09Schleswig-Holstein~10K0.95×
10Bremen~2K0.82×
11Berlin~10K0.81×
12Sachsen~10K0.76×
13Brandenburg~7K0.75×
14Thüringen~6K0.75×
15Mecklenburg-Vorpommern~4K0.67×
16Sachsen-Anhalt~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Porsche Boxster, Germany
0.63×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Boxster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Boxster audience
#·InterestCategoryAffinity×
01Luxury Car (film)Cars & Mobility35.24×
02Alpine A110Cars & Mobility22.99×
03Audi RS3Cars & Mobility16.50×
04Porsche PanameraCars & Mobility15.77×
05Porsche 911 GT3Cars & Mobility15.50×
06Peugeot 205Cars & Mobility15.45×
07Audi R8Cars & Mobility13.64×
08Audi TTCars & Mobility13.62×
09Auto, Motor und SportCars & Mobility12.64×
10BMW 7 SeriesCars & Mobility12.08×
11Porsche CayenneCars & Mobility11.30×
12Porsche MacanCars & Mobility11.17×
13Audi A6Cars & Mobility9.16×
14Porsche 911Cars & Mobility8.82×
15Audi A5Cars & Mobility8.36×
16Audi A3Cars & Mobility7.61×
17CarcareCars & Mobility6.24×
18Vintage carCars & Mobility6.02×
19Auto maintenanceCars & Mobility4.74×
20AutoScout24Cars & Mobility2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Boxster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Boxster audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.30×
Risk AppetiteTHRILL1.13×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Boxster audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.47×
MindfulnessBALANCE0.55×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Boxster have in Germany?

Porsche Boxster has an estimated audience of 310,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche Boxster fans?

18.8% of Porsche Boxster fans are female, 81.2% are male, with an average age of 36.1 years.

03

Which brands do Porsche Boxster fans like most?

Porsche Boxster fans show strongest brand affinity for Carcare (6.24×), Auto, Motor und Sport (12.64×), and Porsche Panamera (15.77×) over the country average.

04

Where do Porsche Boxster fans live in Germany?

Porsche Boxster fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Boxster fans also like?

Beyond Porsche Boxster itself, the audience over-indexes on Auto, Motor und Sport (12.64×), Porsche Panamera (15.77×), Audi R8 (13.64×), and Porsche Cayenne (11.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Porsche Boxster audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Boxster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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