Audi R8 Audience in Germany
Audi R8 has an estimated audience of 816,463 people in Germany. 17.9% are female, 82.1% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Used Cars, Auto maintenance, Tipico, Automobile repair shop, Auto mechanic.
The average Audi R8 fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Used Cars, Auto maintenance, Tipico, with strongest over-indexing on Used Cars (7.47× the country average). Demographically, the Audi R8 audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi R8 fans
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 32.8 |
| Estimated audience size | 816,463 |
Audience persona
The typical Audi R8 fan in Germany is more male, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Used Cars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,048 | 1.24× |
| Bayern | 149,177 | 1.14× |
| Baden-Württemberg | 127,877 | 1.15× |
| Niedersachsen | 89,105 | 1.12× |
| Hessen | 67,805 | 1.09× |
| Sachsen | 43,618 | 1.09× |
| Rheinland-Pfalz | 43,284 | 1.06× |
| Berlin | 35,664 | 0.98× |
| Schleswig-Holstein | 26,259 | 0.9× |
| Brandenburg | 23,251 | 0.92× |
| Hamburg | 20,902 | 1.13× |
| Sachsen-Anhalt | 17,642 | 0.83× |
| Thüringen | 17,320 | 0.83× |
| Mecklenburg-Vorpommern | 13,264 | 0.85× |
| Saarland | 9,027 | 0.9× |
| Bremen | 5,379 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used Cars | 7.47× | Cars & Mobility |
| Auto maintenance | 5.86× | Cars & Mobility |
| Tipico | 4.58× | Games |
| Automobile repair shop | 5.86× | Cars & Mobility |
| Auto mechanic | 4.66× | Cars & Mobility |
| Porsche Cayenne | 11.18× | Cars & Mobility |
| Chevrolet Corvette (C7) | 24.66× | Cars & Mobility |
| Audi A6 | 7.95× | Cars & Mobility |
| Engine | 3.61× | Cars & Mobility |
| Family car | 4.89× | Cars & Mobility |
| BMW X3 (F25) | 16.09× | Cars & Mobility |
| AutoScout24 | 2.61× | Cars & Mobility |
| Car wash | 5.69× | Cars & Mobility |
| Golf equipment | 5.82× | Sports |
| Audi 80 | 24.56× | Cars & Mobility |
| Muscle car | 5.71× | Cars & Mobility |
| Audi RS5 | 21.02× | Cars & Mobility |
| Used car | 2.93× | Cars & Mobility |
| Lamborghini Aventador | 11.62× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 14.8× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.69 |
| Patriotism | CONSERVATISM | 1.57 |
| Quality Awareness | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.34 |
| Risk Appetite | THRILL | 1.28 |
| Career Orientation | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 6.4% |
| Germany | 5.7% |
See Audi R8 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi R8 have in Germany?
Audi R8 has an estimated audience of 816,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi R8 fans?
17.9% of Audi R8 fans are female, 82.1% are male, with an average age of 32.8 years.
Which brands do Audi R8 fans like most?
Audi R8 fans show strongest brand affinity for Used Cars (7.47×), Auto maintenance (5.86×), and Tipico (4.58×) over the country average.
Where do Audi R8 fans live in Germany?
Audi R8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,048), Bayern (reach 149,177), and Baden-Württemberg (reach 127,877). These three regions account for the largest share of the active audience.
What other brands do Audi R8 fans also like?
Beyond Audi R8 itself, the audience over-indexes on Auto maintenance (5.86×), Tipico (4.58×), Automobile repair shop (5.86×), and Auto mechanic (4.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi R8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.