Rascasse Audience Intelligence

Audi R8 Audience in Germany

A data profile of the people who buy, follow and care about Audi R8 in Germany — modelled from more than twelve digital signal sources. Audi R8 has an estimated audience of 785,724 people in Germany.

#111among Car type in Germany#90among Car Model in Germany#379in Cars & Mobility

The average Audi R8 fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Used Cars, Auto maintenance, Tipico, with strongest over-indexing on Used Cars (7.47× the country average).

Demographically, the Audi R8 audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi R8 fan in Germany is more male, around 32.8 years old, with strong Career Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi R8 profile in Germany.

Audience size
786K
in Germany
Gender
17.9%♀
82.1% male
Age
32.8
average years
Country rank
#8016
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi R8 fans

17.9% are female, 82.1% are male, average age 32.8.

Fig. 02

Gender split

17.9%
Female
82.1%
Male
Demographic split for Audi R8 audience in Germany
MetricValue
Female17.9%
Male82.1%
Average age32.8
Estimated audience size785,724
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Audi R8 audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Audi R8 audience comes from Germany.

Worldwide audience distribution share by country for Audi R8
CountryShare
United States17.8%
Brazil5.9%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi R8 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi R8 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.20×
02Baden-Württemberg~100K1.13×
03Bayern~100K1.12×
04Hamburg~20K1.11×
05Niedersachsen~90K1.10×
06Hessen~70K1.10×
07Sachsen~40K1.07×
08Rheinland-Pfalz~40K1.06×
09Saarland~10K0.96×
10Berlin~30K0.92×
11Brandenburg~20K0.92×
12Schleswig-Holstein~30K0.91×
13Thüringen~20K0.89×
14Sachsen-Anhalt~20K0.86×
15Mecklenburg-Vorpommern~10K0.86×
16Bremen~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Audi R8, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi R8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi R8 audience
#·InterestCategoryAffinity×
01Chevrolet Corvette (C7)Cars & Mobility24.66×
02Audi 80Cars & Mobility24.56×
03Audi RS5Cars & Mobility21.02×
04BMW X3 (F25)Cars & Mobility16.09×
05Lamborghini AventadorCars & Mobility11.62×
06Porsche CayenneCars & Mobility11.18×
07Audi A6Cars & Mobility7.95×
08Used CarsCars & Mobility7.47×
09Suspension (vehicle)Cars & Mobility6.00×
10Auto maintenanceCars & Mobility5.86×
11Automobile repair shopCars & Mobility5.86×
12Golf equipmentSports5.82×
13Muscle carCars & Mobility5.71×
14Car washCars & Mobility5.69×
15Family carCars & Mobility4.89×
16Auto mechanicCars & Mobility4.66×
17TipicoGames4.58×
18EngineCars & Mobility3.61×
19Used carCars & Mobility2.93×
20AutoScout24Cars & Mobility2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi R8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi R8 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.68×
Need for SecurityCONSERVATISM1.62×
Family OrientationCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi R8 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
TraditionCONSERVATISM0.56×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi R8 have in Germany?

Audi R8 has an estimated audience of 785,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi R8 fans?

17.9% of Audi R8 fans are female, 82.1% are male, with an average age of 32.8 years.

03

Which brands do Audi R8 fans like most?

Audi R8 fans show strongest brand affinity for Used Cars (7.47×), Auto maintenance (5.86×), and Tipico (4.58×) over the country average.

04

Where do Audi R8 fans live in Germany?

Audi R8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi R8 fans also like?

Beyond Audi R8 itself, the audience over-indexes on Auto maintenance (5.86×), Tipico (4.58×), Automobile repair shop (5.86×), and Auto mechanic (4.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi R8 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi R8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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