Rascasse Audience Intelligence

Lamborghini Aventador Audience in Germany

A data profile of the people who buy, follow and care about Lamborghini Aventador in Germany — modelled from more than twelve digital signal sources. Lamborghini Aventador has an estimated audience of 588,668 people in Germany.

#156among Car type in Germany#140among Car Model in Germany#477in Cars & Mobility

The average Lamborghini Aventador fan in Germany is 38.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lamborghini Urus, Kurt Russell, Lamborghini Huracán, with strongest over-indexing on Lamborghini Urus (17.01× the country average).

Demographically, the Lamborghini Aventador audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lamborghini Aventador fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Lamborghini Urus.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lamborghini Aventador profile in Germany.

Audience size
589K
in Germany
Gender
40.1%♀
59.9% male
Age
38.1
average years
Country rank
#10271
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lamborghini Aventador fans

40.1% are female, 59.9% are male, average age 38.1.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Lamborghini Aventador audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age38.1
Estimated audience size588,668
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Lamborghini Aventador audience in Germany
Age bracketShare%
16-1915%
20-2926%
30-3925%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Lamborghini Aventador audience comes from Germany.

Worldwide audience distribution share by country for Lamborghini Aventador
CountryShare
United States20.3%
United Kingdom6.5%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lamborghini Aventador audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lamborghini Aventador fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.28×
02Bayern~100K1.25×
03Hessen~50K1.18×
04Rheinland-Pfalz~30K1.12×
05Hamburg~20K1.11×
06Niedersachsen~60K1.10×
07Saarland~8K1.05×
08Sachsen~30K0.98×
09Schleswig-Holstein~20K0.96×
10Bremen~5K0.93×
11Nordrhein-Westfalen~100K0.90×
12Berlin~20K0.89×
13Brandenburg~20K0.89×
14Thüringen~10K0.87×
15Mecklenburg-Vorpommern~9K0.82×
16Sachsen-Anhalt~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Lamborghini Aventador, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lamborghini Aventador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lamborghini Aventador audience
#·InterestCategoryAffinity×
01Pagani HuayraCars & Mobility28.51×
02Bugatti VeyronCars & Mobility25.38×
03Lamborghini HuracánCars & Mobility25.18×
04Lamborghini GallardoCars & Mobility21.30×
05Lamborghini UrusCars & Mobility17.01×
06Kurt RussellMovies & TV14.19×
07SupercarCars & Mobility9.96×
08MotoGPSports3.70×
09TransfermarktSports3.28×
10Automotive designBusiness & Career3.25×
11AutoScout24Cars & Mobility3.06×
12Škoda AutoCars & Mobility2.50×
13AutomobilesCars & Mobility1.75×
14TikTokInternet & Social Media1.72×
15SoccerSports1.69×
16InstagramInternet & Social Media1.61×
17YouTubeMovies & TV1.61×
18dB’sMusic & Radio1.59×
19Online shoppingShopping1.52×
20BeautyBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lamborghini Aventador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lamborghini Aventador audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.79×
PatriotismCONSERVATISM1.74×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lamborghini Aventador audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.90×
Design AffinityPREMIUM0.97×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lamborghini Aventador have in Germany?

Lamborghini Aventador has an estimated audience of 588,668 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lamborghini Aventador fans?

40.1% of Lamborghini Aventador fans are female, 59.9% are male, with an average age of 38.1 years.

03

Which brands do Lamborghini Aventador fans like most?

Lamborghini Aventador fans show strongest brand affinity for Lamborghini Urus (17.01×), Kurt Russell (14.19×), and Lamborghini Huracán (25.18×) over the country average.

04

Where do Lamborghini Aventador fans live in Germany?

Lamborghini Aventador fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lamborghini Aventador fans also like?

Beyond Lamborghini Aventador itself, the audience over-indexes on Kurt Russell (14.19×), Lamborghini Huracán (25.18×), Pagani Huayra (28.51×), and Supercar (9.96×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lamborghini Aventador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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