Lamborghini Aventador Audience in Germany
Lamborghini Aventador has an estimated audience of 602,583 people in Germany. 40.1% are female, 59.9% are male, average age 38.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lamborghini Urus, Lamborghini Huracán, Kurt Russell, Pagani Huayra, Supercar.
The average Lamborghini Aventador fan in Germany is 38.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lamborghini Urus, Lamborghini Huracán, Kurt Russell, with strongest over-indexing on Lamborghini Urus (17.01× the country average). Demographically, the Lamborghini Aventador audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Lamborghini Aventador fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 38.1 |
| Estimated audience size | 602,583 |
Audience persona
The typical Lamborghini Aventador fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Lamborghini Urus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 125,211 | 1.29× |
| Baden-Württemberg | 106,263 | 1.29× |
| Nordrhein-Westfalen | 99,270 | 0.75× |
| Niedersachsen | 65,955 | 1.13× |
| Hessen | 56,197 | 1.22× |
| Rheinland-Pfalz | 34,608 | 1.15× |
| Sachsen | 29,444 | 1× |
| Berlin | 25,176 | 0.93× |
| Schleswig-Holstein | 21,143 | 0.98× |
| Brandenburg | 16,331 | 0.87× |
| Hamburg | 15,647 | 1.15× |
| Thüringen | 12,506 | 0.81× |
| Sachsen-Anhalt | 11,471 | 0.73× |
| Mecklenburg-Vorpommern | 8,724 | 0.76× |
| Saarland | 7,541 | 1.02× |
| Bremen | 4,676 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lamborghini Urus | 17.01× | Cars & Mobility |
| Lamborghini Huracán | 25.18× | Cars & Mobility |
| Kurt Russell | 14.19× | Movies & TV |
| Pagani Huayra | 28.51× | Cars & Mobility |
| Supercar | 9.96× | Cars & Mobility |
| Bugatti Veyron | 25.38× | Cars & Mobility |
| Natural World | 3.4× | Fashion & Accessoires |
| AutoScout24 | 3.06× | Cars & Mobility |
| Transfermarkt | 3.28× | Sports |
| Lamborghini Gallardo | 21.3× | Cars & Mobility |
| TikTok | 1.72× | Internet & Social Media |
| Online shopping | 1.52× | Shopping |
| Automotive design | 3.25× | Business & Career |
| Beauty | 1.52× | Beauty & Wellness |
| 1.61× | Internet & Social Media | |
| MotoGP | 3.7× | Sports |
| Automobiles | 1.75× | Cars & Mobility |
| Lamborghini Miura | 23.39× | Cars & Mobility |
| Soccer | 1.69× | Sports |
| YouTube | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.83 |
| Risk Appetite | THRILL | 1.79 |
| Early Adopter Mentality | POWER | 1.76 |
| Patriotism | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 6.5% |
| Germany | 5.6% |
See Lamborghini Aventador audiences in other countries
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- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Lamborghini Aventador have in Germany?
Lamborghini Aventador has an estimated audience of 602,583 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Lamborghini Aventador fans?
40.1% of Lamborghini Aventador fans are female, 59.9% are male, with an average age of 38.1 years.
Which brands do Lamborghini Aventador fans like most?
Lamborghini Aventador fans show strongest brand affinity for Lamborghini Urus (17.01×), Lamborghini Huracán (25.18×), and Kurt Russell (14.19×) over the country average.
Where do Lamborghini Aventador fans live in Germany?
Lamborghini Aventador fans in Germany are most concentrated in Bayern (reach 125,211), Baden-Württemberg (reach 106,263), and Nordrhein-Westfalen (reach 99,270). These three regions account for the largest share of the active audience.
What other brands do Lamborghini Aventador fans also like?
Beyond Lamborghini Aventador itself, the audience over-indexes on Lamborghini Huracán (25.18×), Kurt Russell (14.19×), Pagani Huayra (28.51×), and Supercar (9.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamborghini Aventador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.