Pagani Huayra Audience in Germany
Pagani Huayra has an estimated audience of 271,749 people in Germany. 17.5% are female, 82.5% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bugatti Veyron, Lamborghini Aventador, Pagani Zonda, Koenigsegg, JAMA (journal).
The average Pagani Huayra fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bugatti Veyron, Lamborghini Aventador, Pagani Zonda, with strongest over-indexing on Bugatti Veyron (85.41× the country average). Demographically, the Pagani Huayra audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Pagani Huayra fans
| Metric | Value |
|---|---|
| Female | 17.5% |
| Male | 82.5% |
| Average age | 40.1 |
| Estimated audience size | 271,749 |
Audience persona
The typical Pagani Huayra fan in Germany is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Bugatti Veyron.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,309 | 1.2× |
| Bayern | 59,833 | 1.37× |
| Baden-Württemberg | 54,401 | 1.47× |
| Hessen | 27,764 | 1.34× |
| Niedersachsen | 27,700 | 1.05× |
| Rheinland-Pfalz | 15,725 | 1.15× |
| Sachsen | 12,368 | 0.93× |
| Berlin | 11,357 | 0.93× |
| Schleswig-Holstein | 9,484 | 0.97× |
| Brandenburg | 7,186 | 0.85× |
| Hamburg | 7,000 | 1.14× |
| Thüringen | 5,347 | 0.77× |
| Sachsen-Anhalt | 4,985 | 0.71× |
| Mecklenburg-Vorpommern | 3,512 | 0.68× |
| Saarland | 2,056 | 0.62× |
| Bremen | 1,902 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bugatti Veyron | 85.41× | Cars & Mobility |
| Lamborghini Aventador | 55.34× | Cars & Mobility |
| Pagani Zonda | 143.13× | Cars & Mobility |
| Koenigsegg | 39.8× | Cars & Mobility |
| JAMA (journal) | 126.17× | Health |
| Cycle News | 93.87× | Sports |
| Sports car racing | 15.76× | Cars & Mobility |
| pagani automobili | 136.19× | Cars & Mobility |
| Lamborghini Urus | 16.2× | Cars & Mobility |
| Motorcycle News | 54.12× | Cars & Mobility |
| Vibraphone | 20× | Music & Radio |
| Porsche Carrera Cup | 50.88× | Sports |
| Bugatti Chiron | 24.9× | Cars & Mobility |
| Porsche in motorsport | 28.55× | Sports |
| Michael Schumacher | 5.35× | Sports |
| Google Maps | 3.39× | Internet & Social Media |
| Audi RS 6 | 12.67× | Cars & Mobility |
| Nürburgring | 8.53× | Sports |
| Andorra | 33.74× | Travel & Leisure |
| kfzteile24 | 9.25× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.1 |
| Risk Appetite | THRILL | 1.74 |
| Luxury Orientation | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.55 |
| Quality Awareness | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 7.9% |
| Italy | 6.0% |
See Pagani Huayra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Pagani Huayra have in Germany?
Pagani Huayra has an estimated audience of 271,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pagani Huayra fans?
17.5% of Pagani Huayra fans are female, 82.5% are male, with an average age of 40.1 years.
Which brands do Pagani Huayra fans like most?
Pagani Huayra fans show strongest brand affinity for Bugatti Veyron (85.41×), Lamborghini Aventador (55.34×), and Pagani Zonda (143.13×) over the country average.
Where do Pagani Huayra fans live in Germany?
Pagani Huayra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,309), Bayern (reach 59,833), and Baden-Württemberg (reach 54,401). These three regions account for the largest share of the active audience.
What other brands do Pagani Huayra fans also like?
Beyond Pagani Huayra itself, the audience over-indexes on Lamborghini Aventador (55.34×), Pagani Zonda (143.13×), Koenigsegg (39.8×), and JAMA (journal) (126.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pagani Huayra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.