Pagani Huayra Audience in United States

Pagani Huayra logo

Pagani Huayra has an estimated audience of 1,640,821 people in United States. 20.8% are female, 79.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Lamborghini Aventador, Bugatti Veyron, Pagani Zonda, schwarzkopf, Surrey.

The average Pagani Huayra fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lamborghini Aventador, Bugatti Veyron, Pagani Zonda, with strongest over-indexing on Lamborghini Aventador (59.26× the country average). Demographically, the Pagani Huayra audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Pagani Huayra fans

Demographic split for Pagani Huayra audience in United States
MetricValue
Female20.8%
Male79.2%
Average age40.2
Estimated audience size1,640,821

Audience persona

The typical Pagani Huayra fan in United States is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lamborghini Aventador.

Top regions in United States

Top regions ranked by reach for Pagani Huayra in United States
RegionReachAffinity
California250,8701.39×
Texas200,5201.42×
Florida179,1301.61×
New York84,1000.92×
Georgia62,7141.24×
Illinois54,6401×
North Carolina50,9041.03×
Arizona48,5361.45×
Pennsylvania46,6040.84×
Ohio46,4730.92×
Michigan40,6560.95×
New Jersey37,5020.9×
Virginia36,8650.92×
Tennessee36,3811.11×
Washington35,5961.08×
Colorado33,7821.31×
Missouri28,7821.09×
Indiana27,5030.92×
Massachusetts27,2690.84×
Utah25,4011.73×
Maryland24,6720.87×
Alabama24,2801.06×
South Carolina22,4530.91×
Nevada21,1441.33×
Louisiana20,6900.98×
Wisconsin20,2990.82×
Minnesota19,5070.83×
Oklahoma19,2771.06×
Kentucky19,1900.93×
Connecticut18,6771.13×
Oregon18,3480.98×
Kansas12,0540.93×
Arkansas11,5890.86×
Iowa11,3610.84×
Idaho10,9441.33×
Mississippi10,3960.77×
New Mexico8,3981.02×
Nebraska7,6270.93×
Hawaii5,7460.81×
West Virginia5,6430.74×
New Hampshire5,5020.85×
Montana4,4590.98×
Rhode Island4,1530.8×
Maine4,0760.69×
Washington, District of Columbia3,9310.8×
Wyoming3,3671.38×
Delaware3,2170.71×
South Dakota2,9480.78×
North Dakota2,7520.82×
Alaska2,6980.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pagani Huayra audience
BrandAffinityCategory
Lamborghini Aventador59.26×Cars & Mobility
Bugatti Veyron64.72×Cars & Mobility
Pagani Zonda101.18×Cars & Mobility
schwarzkopf48.94×Beauty & Wellness
Surrey52.1×Travel & Leisure
Supercar10.35×Cars & Mobility
McLaren16.75×Cars & Mobility
Love Island10.77×Movies & TV
Acura MDX17.7×Cars & Mobility
VTEC53.67×Cars & Mobility
Audi Coupé (B2)101.89×Cars & Mobility
Grassroots Motorsports Magazine85.78×Sports
Scuderia Ferrari15.95×Sports
Alpine A11090.54×Cars & Mobility
CarGurus4.52×Cars & Mobility
Stuttgart7.81×Travel & Leisure
AutoZone2.9×Cars & Mobility
Turbocharger7.39×Cars & Mobility
Hair Stylists8.01×Beauty & Wellness
Nissan 180SX42.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pagani Huayra audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
Risk AppetiteTHRILL2.25
Career OrientationPOWER2.01
Early Adopter MentalityPOWER1.93
IndividualismJOY1.67
LGBTQ+ IdentityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Pagani Huayra
CountryShare
United States24.3%
United Kingdom7.9%
Italy6.0%

See Pagani Huayra audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Pagani Huayra have in United States?

Pagani Huayra has an estimated audience of 1,640,821 people in United States, concentrated in California and Texas.

What is the gender split and age of Pagani Huayra fans?

20.8% of Pagani Huayra fans are female, 79.2% are male, with an average age of 40.2 years.

Which brands do Pagani Huayra fans like most?

Pagani Huayra fans show strongest brand affinity for Lamborghini Aventador (59.26×), Bugatti Veyron (64.72×), and Pagani Zonda (101.18×) over the country average.

Where do Pagani Huayra fans live in United States?

Pagani Huayra fans in United States are most concentrated in California (reach 250,870), Texas (reach 200,520), and Florida (reach 179,130). These three regions account for the largest share of the active audience.

What other brands do Pagani Huayra fans also like?

Beyond Pagani Huayra itself, the audience over-indexes on Bugatti Veyron (64.72×), Pagani Zonda (101.18×), schwarzkopf (48.94×), and Surrey (52.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pagani Huayra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.