Rascasse Audience Intelligence

Pagani Huayra Audience in United States

A data profile of the people who buy, follow and care about Pagani Huayra in United States — modelled from more than twelve digital signal sources. Pagani Huayra has an estimated audience of 1,641,194 people in United States.

#127among Car type in United States#112among Car Model in United States#555in Cars & Mobility

The average Pagani Huayra fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamborghini Aventador, Bugatti Veyron, Pagani Zonda, with strongest over-indexing on Lamborghini Aventador (59.26× the country average).

Demographically, the Pagani Huayra audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pagani Huayra fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Lamborghini Aventador.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pagani Huayra profile in United States.

Audience size
1.6M
in United States
Gender
20.8%♀
79.2% male
Age
40.2
average years
Country rank
#16586
Car Model in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pagani Huayra fans

20.8% are female, 79.2% are male, average age 40.2.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Pagani Huayra audience in United States
MetricValue
Female20.8%
Male79.2%
Average age40.2
Estimated audience size1,641,194
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Pagani Huayra audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Pagani Huayra audience comes from United States.

Worldwide audience distribution share by country for Pagani Huayra
CountryShare
United States25.0%
United Kingdom8.1%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pagani Huayra audience in United States is strongest.

Fig. 05

Top regions by affinity

Pagani Huayra fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.61×
02Florida~200K1.54×
03Arizona~50K1.36×
04Texas~200K1.33×
05California~200K1.31×
06Alabama~30K1.30×
07Nevada~20K1.26×
08Idaho~10K1.26×
09Colorado~30K1.25×
10Wyoming~3K1.23×
11Tennessee~40K1.18×
12Georgia~60K1.14×
13Connecticut~20K1.14×
14Oklahoma~20K1.07×
15Washington~30K1.04×
16Montana~5K1.04×
17Missouri~30K1.02×
18North Carolina~50K1.01×
19New Mexico~8K1.01×
20Ohio~50K1.00×
21Michigan~40K1.00×
22Kansas~10K0.97×
23Nebraska~8K0.97×
24Kentucky~20K0.96×
25Oregon~20K0.96×
26Virginia~40K0.95×
27Louisiana~20K0.95×
28South Carolina~20K0.94×
29Illinois~50K0.93×
30Indiana~30K0.93×
31New Hampshire~6K0.93×
32Arkansas~10K0.92×
33Alaska~3K0.90×
34North Dakota~3K0.90×
35Maryland~30K0.89×
36South Dakota~3K0.89×
37New Jersey~40K0.88×
38New York~80K0.86×
39Iowa~10K0.86×
40Hawaii~6K0.86×
41Rhode Island~4K0.86×
42Pennsylvania~50K0.85×
43Massachusetts~30K0.85×
44Wisconsin~20K0.83×
45Minnesota~20K0.82×
46West Virginia~6K0.82×
47Delaware~4K0.81×
48Mississippi~10K0.80×
49Washington, District of Columbia~4K0.80×
50Maine~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Pagani Huayra, United States
0.77×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pagani Huayra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pagani Huayra audience
#·InterestCategoryAffinity×
01Pagani ZondaCars & Mobility101.18×
02Alpine A110Cars & Mobility90.54×
03Grassroots Motorsports MagazineSports85.78×
04Bugatti VeyronCars & Mobility64.72×
05Lamborghini AventadorCars & Mobility59.26×
06VTECCars & Mobility53.67×
07SurreyTravel & Leisure52.10×
08schwarzkopfBeauty & Wellness48.94×
09pagani automobiliCars & Mobility37.74×
10Acura MDXCars & Mobility17.70×
11McLarenCars & Mobility16.75×
12Scuderia FerrariSports15.95×
13Love IslandMovies & TV10.77×
14SupercarCars & Mobility10.35×
15Hair StylistsBeauty & Wellness8.01×
16StuttgartTravel & Leisure7.81×
17TurbochargerCars & Mobility7.39×
18Formula OneSports4.99×
19CarGurusCars & Mobility4.52×
20AutoZoneCars & Mobility2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pagani Huayra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pagani Huayra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.80×
Need for SecurityCONSERVATISM1.79×
Risk AppetiteTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pagani Huayra audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.93×
Pet OwnershipJOY0.97×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pagani Huayra have in United States?

Pagani Huayra has an estimated audience of 1,641,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pagani Huayra fans?

20.8% of Pagani Huayra fans are female, 79.2% are male, with an average age of 40.2 years.

03

Which brands do Pagani Huayra fans like most?

Pagani Huayra fans show strongest brand affinity for Lamborghini Aventador (59.26×), Bugatti Veyron (64.72×), and Pagani Zonda (101.18×) over the country average.

04

Where do Pagani Huayra fans live in United States?

Pagani Huayra fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pagani Huayra fans also like?

Beyond Pagani Huayra itself, the audience over-indexes on Bugatti Veyron (64.72×), Pagani Zonda (101.18×), schwarzkopf (48.94×), and Surrey (52.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Pagani Huayra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pagani Huayra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →