schwarzkopf Audience in United States

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schwarzkopf has an estimated audience of 725,229 people in United States. 86.7% are female, 13.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Goldwell, SalonCentric, Joico, CosmoProf, Hairdressers At Heart.

The average schwarzkopf fan in United States is 34.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goldwell, SalonCentric, Joico, with strongest over-indexing on Goldwell (420.08× the country average). Demographically, the schwarzkopf audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of schwarzkopf fans

Demographic split for schwarzkopf audience in United States
MetricValue
Female86.7%
Male13.3%
Average age34.2
Estimated audience size725,229

Audience persona

The typical schwarzkopf fan in United States is more female, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Goldwell.

Top regions in United States

Top regions ranked by reach for schwarzkopf in United States
RegionReachAffinity
California122,5091.54×
Texas82,2911.32×
Florida63,7301.3×
New York50,4311.24×
Illinois28,2311.17×
Pennsylvania24,8741.02×
Ohio22,2521×
Georgia22,1220.99×
North Carolina21,6220.99×
New Jersey20,9291.13×
Michigan20,0871.06×
Virginia19,9951.13×
Arizona19,2981.3×
Tennessee16,7821.15×
Washington15,1001.04×
Massachusetts14,6301.02×
Indiana13,4781.02×
Colorado12,1691.06×
Maryland12,1540.97×
South Carolina11,4471.05×
Missouri11,2390.96×
Kentucky9,5341.05×
Alabama9,2280.91×
Nevada9,1351.3×
Louisiana8,9850.96×
Wisconsin8,9630.82×
Minnesota8,2380.79×
Connecticut8,2231.13×
Oregon8,1350.98×
Oklahoma7,5540.94×
Utah6,8241.05×
Arkansas6,1691.03×
Kansas5,2520.92×
Iowa4,7820.8×
Mississippi4,4320.74×
West Virginia4,2651.26×
New Mexico4,0771.12×
Idaho3,8311.05×
Nebraska2,8960.8×
Hawaii2,6720.86×
New Hampshire2,5350.89×
Maine2,0200.78×
Rhode Island1,9470.84×
Washington, District of Columbia1,8580.85×
Delaware1,8100.9×
Montana1,7840.89×
Alaska1,5350.99×
South Dakota1,4010.84×
North Dakota1,0330.69×
Wyoming7920.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for schwarzkopf audience
BrandAffinityCategory
Goldwell420.08×Beauty & Wellness
SalonCentric85.61×Shopping
Joico211.17×Beauty & Wellness
CosmoProf49.88×Beauty & Wellness
Hairdressers At Heart271.75×
Redken52.86×Beauty & Wellness
Wella74.08×Beauty & Wellness
Got2b301.05×Beauty & Wellness
Hair-cutting shears165.94×Beauty & Wellness
Vidal Sassoon152.26×Beauty & Wellness
Salon Services102.49×Shopping
Mobile Hairdresser93×Beauty & Wellness
Balayage47.13×Beauty & Wellness
Wella Professionals121.54×Beauty & Wellness
National Hairdressers' Federation354.96×Beauty & Wellness
Salon Today409.66×
Hair Extensions11.15×Beauty & Wellness
John Frieda75.02×Beauty & Wellness
Colorist45.01×Arts & Culture
Pantene Pro-V292.2×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by schwarzkopf audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Design AffinityPREMIUM1.61
SustainabilityBALANCE1.57
IndulgenceJOY1.57
Price SensitivityPREMIUM1.32
CreativityOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for schwarzkopf
CountryShare
United States14.7%
Brazil11.8%
Germany7.8%

See schwarzkopf audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does schwarzkopf have in United States?

schwarzkopf has an estimated audience of 725,229 people in United States, concentrated in California and Texas.

What is the gender split and age of schwarzkopf fans?

86.7% of schwarzkopf fans are female, 13.3% are male, with an average age of 34.2 years.

Which brands do schwarzkopf fans like most?

schwarzkopf fans show strongest brand affinity for Goldwell (420.08×), SalonCentric (85.61×), and Joico (211.17×) over the country average.

Where do schwarzkopf fans live in United States?

schwarzkopf fans in United States are most concentrated in California (reach 122,509), Texas (reach 82,291), and Florida (reach 63,730). These three regions account for the largest share of the active audience.

What other brands do schwarzkopf fans also like?

Beyond schwarzkopf itself, the audience over-indexes on SalonCentric (85.61×), Joico (211.17×), CosmoProf (49.88×), and Hairdressers At Heart (271.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for schwarzkopf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.