Salon Services Audience in United States

Salon Services has an estimated audience of 613,312 people in United States. 81.1% are female, 18.9% are male, average age 35.3. Top regions: Washington, Oregon, Utah.

The average Salon Services fan in United States is 35.3 years old, more female, and lives primarily in Washington. The audience is concentrated in Washington, Oregon, Utah. Demographically, the Salon Services audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Salon Services fans

Demographic split for Salon Services audience in United States
MetricValue
Female81.1%
Male18.9%
Average age35.3
Estimated audience size613,312

Top regions in United States

Top regions ranked by reach for Salon Services in United States
RegionReachAffinity
Washington103,4368.41×
Oregon52,6627.49×
Utah32,3605.89×
Idaho24,1067.84×
Texas22,4390.43×
Colorado21,5142.23×
Arizona12,4961×
California11,6780.17×
Florida7,1400.17×
Montana6,0823.57×
Ohio5,6010.3×
New Mexico5,2871.72×
New York5,1320.15×
Illinois4,9260.24×
Georgia4,8550.26×
North Carolina4,5130.24×
Missouri4,4110.45×
Tennessee4,3610.35×
Pennsylvania4,0700.2×
Michigan3,9930.25×
Wisconsin3,4240.37×
Minnesota3,2730.37×
Virginia2,9630.2×
Kentucky2,9300.38×
Indiana2,9120.26×
Iowa2,8700.57×
Oklahoma2,8490.42×
South Carolina1,9930.22×
Alabama1,7830.21×
Alaska1,7741.35×
New Jersey1,7210.11×
Arkansas1,6960.34×
Kansas1,6800.35×
Nevada1,6490.28×
Maryland1,5050.14×
Massachusetts1,4830.12×
Nebraska1,2390.4×
Louisiana7830.1×
West Virginia6470.23×
Wyoming6210.68×
Mississippi5870.12×
Connecticut5530.09×
Hawaii5350.2×
New Hampshire5330.22×
South Dakota5200.37×
North Dakota5070.4×
Maine4500.2×
Delaware4320.26×
Rhode Island3860.2×
Vermont3790.35×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salon Services audience
TraitClusterScore
Luxury OrientationPREMIUM1.72
IndulgenceJOY1.43
Design AffinityPREMIUM1.32
CreativityOPEN1.28
DIY MentalityTHRILL1.25
Pet OwnershipJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Salon Services
CountryShare
United Kingdom44.3%
United States37.1%
Italy5.5%

See Salon Services audiences in other countries

More Shopping audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Salon Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.