Wella Professionals Audience in United States
Wella Professionals has an estimated audience of 327,819 people in United States. 75.1% are female, 24.9% are male, average age 30.2. Top regions: California, New York, Texas.
The average Wella Professionals fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Wella Professionals fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 30.2 |
| Estimated audience size | 327,819 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 54,856 | 1.52× |
| New York | 39,850 | 2.18× |
| Texas | 36,483 | 1.29× |
| Florida | 28,014 | 1.26× |
| New Jersey | 16,406 | 1.97× |
| Pennsylvania | 14,597 | 1.32× |
| Illinois | 14,271 | 1.31× |
| Ohio | 11,469 | 1.14× |
| North Carolina | 10,962 | 1.11× |
| Massachusetts | 10,086 | 1.56× |
| Georgia | 9,327 | 0.92× |
| Michigan | 8,176 | 0.95× |
| Virginia | 8,081 | 1.01× |
| Arizona | 6,925 | 1.03× |
| Washington | 6,549 | 1.0× |
| Colorado | 6,104 | 1.18× |
| Maryland | 5,905 | 1.05× |
| Tennessee | 5,758 | 0.88× |
| Connecticut | 5,517 | 1.68× |
| Indiana | 4,759 | 0.79× |
| Wisconsin | 4,017 | 0.81× |
| South Carolina | 3,996 | 0.81× |
| Minnesota | 3,899 | 0.83× |
| Kentucky | 3,819 | 0.93× |
| Louisiana | 3,782 | 0.89× |
| Alabama | 3,697 | 0.81× |
| Missouri | 3,561 | 0.67× |
| Oregon | 3,421 | 0.91× |
| Nevada | 3,418 | 1.08× |
| Oklahoma | 2,895 | 0.8× |
| Utah | 2,849 | 0.97× |
| Arkansas | 1,889 | 0.7× |
| Mississippi | 1,701 | 0.63× |
| Kansas | 1,676 | 0.65× |
| Iowa | 1,539 | 0.57× |
| New Mexico | 1,268 | 0.77× |
| New Hampshire | 1,254 | 0.97× |
| Idaho | 1,243 | 0.76× |
| Nebraska | 1,227 | 0.75× |
| West Virginia | 1,112 | 0.73× |
| Washington, District of Columbia | 1,084 | 1.1× |
| Hawaii | 1,032 | 0.73× |
| Rhode Island | 978 | 0.94× |
| Maine | 791 | 0.67× |
| Montana | 712 | 0.78× |
| Delaware | 709 | 0.78× |
| Alaska | 700 | 1.0× |
| South Dakota | 603 | 0.8× |
| North Dakota | 587 | 0.87× |
| Wyoming | 568 | 1.17× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 13.4% |
| Germany | 10.7% |
See Wella Professionals audiences in other countries
More Hair care audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Wella Professionals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.