Top 50 Hair cares in United States
This curated ranking covers the 50 largest hair cares in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 111 hair cares tracked in United States, the 50 ranked here account for the largest measured audience reach. Redken, Aveda and Prose lead the list with a combined estimated audience of 10,083,989 people. Across all 50 entries the average audience size is 711,112, and the largest, Redken, reaches around 3,454,321 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Redken |
3,454,321 | 30.8% | Hair care | Beauty & Wellness |
| 2 |  Aveda |
3,377,902 | 39.9% | Hair care | Beauty & Wellness |
| 3 |  Prose |
3,251,766 | 33.1% | Hair care | Beauty & Wellness |
| 4 |  Kérastase |
3,010,707 | 13.5% | Hair care | Beauty & Wellness |
| 5 |  Wella |
1,754,657 | 16.4% | Hair care | Beauty & Wellness |
| 6 |  Aussie (shampoo) |
1,376,481 | 34.7% | Hair care | Beauty & Wellness |
| 7 |  Pantene |
1,314,884 | 15.2% | Hair care | Beauty & Wellness |
| 8 |  Bumble and bumble |
1,206,289 | 61.4% | Hair care | Beauty & Wellness |
| 9 |  Shea Moisture |
1,072,396 | 67.5% | Hair care | Beauty & Wellness |
| 10 |  TRESemmé |
1,012,287 | 17.7% | Hair care | Beauty & Wellness |
| 11 |  Wahl Clipper |
913,618 | 48.0% | Hair care | Beauty & Wellness |
| 12 |  Overtone |
829,719 | 80.4% | Hair care | Beauty & Wellness |
| 13 |  Living Proof |
783,189 | 58.6% | Hair care | Beauty & Wellness |
| 14 |  Nad's |
759,994 | 66.0% | Hair care | Beauty & Wellness |
| 15 |  schwarzkopf |
724,761 | 14.5% | Hair care | Beauty & Wellness |
| 16 |  Paul Mitchell |
686,150 | 48.4% | Hair care | Beauty & Wellness |
| 17 |  Herbal Essences |
598,470 | 19.3% | Hair care | Beauty & Wellness |
| 18 |  John Frieda |
587,339 | 27.4% | Hair care | Beauty & Wellness |
| 19 |  Pureology |
517,783 | 49.4% | Hair care | Beauty & Wellness |
| 20 |  Blo Blow Dry Bar |
467,004 | 75.3% | Hair care | Beauty & Wellness |
| 21 |  OGX |
459,589 | 35.0% | Hair care | Beauty & Wellness |
| 22 |  Manic Panic |
444,600 | 38.0% | Hair care | Beauty & Wellness |
| 23 |  Gold Bond |
430,999 | 64.4% | Hair care | Beauty & Wellness |
| 24 |  Bed Head |
371,135 | 35.0% | Hair care | Beauty & Wellness |
| 25 |  Bellami Hair |
364,393 | 69.9% | Hair care | Beauty & Wellness |
| 26 |  ghd |
355,911 | 7.2% | Hair care | Beauty & Wellness |
| 27 |  As I Am |
355,082 | 63.8% | Hair care | Beauty & Wellness |
| 28 |  Head and Shoulders (story) |
353,148 | 16.5% | Hair care | Beauty & Wellness |
| 29 |  Wella Professionals |
333,327 | 23.4% | Hair care | Beauty & Wellness |
| 30 |  Design Essentials |
318,136 | 90.5% | Hair care | Beauty & Wellness |
| 31 |  Joico |
317,697 | 36.9% | Hair care | Beauty & Wellness |
| 32 |  Vidal Sassoon |
317,508 | 28.7% | Hair care | Beauty & Wellness |
| 33 |  eSalon |
299,110 | 40.5% | Hair care | Beauty & Wellness |
| 34 |  Briogeo |
298,686 | 56.7% | Hair care | Beauty & Wellness |
| 35 |  Nioxin |
294,979 | 26.9% | Hair care | Beauty & Wellness |
| 36 |  Davines |
283,868 | 17.1% | Hair care | Beauty & Wellness |
| 37 |  BioSilk |
258,725 | 61.0% | Hair care | Beauty & Wellness |
| 38 |  Nexxus |
257,364 | 47.1% | Hair care | Beauty & Wellness |
| 39 |  Bosley |
253,635 | 25.2% | Hair care | Beauty & Wellness |
| 40 |  Miss Jessie's |
190,772 | 88.7% | Hair care | Beauty & Wellness |
| 41 |  Sugar Bear |
167,543 | 51.2% | Hair care | Beauty & Wellness |
| 42 |  Tangle Teezer |
165,558 | 7.4% | Hair care | Beauty & Wellness |
| 43 |  Arctic Fox Hair Color |
155,338 | 97.7% | Hair care | Beauty & Wellness |
| 44 |  Goldwell |
139,752 | 17.0% | Hair care | Beauty & Wellness |
| 45 |  Got2b |
130,777 | 13.1% | Hair care | Beauty & Wellness |
| 46 |  Creme of Nature |
123,689 | 55.5% | Hair care | Beauty & Wellness |
| 47 |  Taliah Waajid |
115,551 | 88.9% | Hair care | Beauty & Wellness |
| 48 |  Mane 'n Tail |
113,244 | 61.6% | Hair care | Beauty & Wellness |
| 49 |  Toni & Guy |
109,976 | 7.2% | Hair care | Beauty & Wellness |
| 50 |  Alfaparf Milano |
75,796 | 15.9% | Hair care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in United States?
Redken currently leads with an estimated audience of 3,454,321 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.