Overtone Audience in United States
Overtone has an estimated audience of 815,066 people in United States. 93.9% are female, 6.1% are male, average age 29.1. Top regions: California, Texas, New York. Top brand affinities: Harry Potter, ULTA Beauty, Sephora, Do it yourself (DIY), Hair conditioner.
The average Overtone fan in United States is 29.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harry Potter, ULTA Beauty, Sephora, with strongest over-indexing on Harry Potter (2.02× the country average). Demographically, the Overtone audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Overtone fans
| Metric | Value |
|---|---|
| Female | 93.9% |
| Male | 6.1% |
| Average age | 29.1 |
| Estimated audience size | 815,066 |
Audience persona
The typical Overtone fan in United States is more female, around 29.1 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 108,166 | 1.21× |
| Texas | 58,286 | 0.83× |
| New York | 51,333 | 1.13× |
| Florida | 43,356 | 0.79× |
| Illinois | 27,771 | 1.02× |
| Pennsylvania | 27,374 | 1× |
| Washington | 24,142 | 1.48× |
| Ohio | 22,831 | 0.91× |
| Michigan | 20,776 | 0.97× |
| North Carolina | 20,640 | 0.84× |
| Massachusetts | 19,785 | 1.23× |
| Virginia | 19,741 | 0.99× |
| Georgia | 18,812 | 0.75× |
| New Jersey | 18,388 | 0.89× |
| Colorado | 17,856 | 1.39× |
| Arizona | 15,674 | 0.94× |
| Oregon | 15,463 | 1.66× |
| Indiana | 14,530 | 0.98× |
| Tennessee | 14,297 | 0.87× |
| Minnesota | 13,691 | 1.17× |
| Maryland | 13,522 | 0.96× |
| Wisconsin | 13,110 | 1.07× |
| Missouri | 12,266 | 0.93× |
| Utah | 9,071 | 1.24× |
| South Carolina | 8,956 | 0.73× |
| Oklahoma | 8,396 | 0.93× |
| Connecticut | 8,385 | 1.03× |
| Kentucky | 8,144 | 0.8× |
| Louisiana | 7,382 | 0.7× |
| Nevada | 7,171 | 0.91× |
| Alabama | 7,102 | 0.62× |
| Iowa | 5,568 | 0.83× |
| Kansas | 5,463 | 0.85× |
| Arkansas | 4,786 | 0.71× |
| New Mexico | 4,416 | 1.08× |
| Idaho | 4,276 | 1.05× |
| New Hampshire | 4,231 | 1.32× |
| Maine | 3,828 | 1.31× |
| Nebraska | 3,551 | 0.87× |
| Hawaii | 3,539 | 1.01× |
| West Virginia | 3,255 | 0.86× |
| Mississippi | 3,221 | 0.48× |
| Rhode Island | 3,064 | 1.18× |
| Washington, District of Columbia | 2,559 | 1.04× |
| Montana | 2,533 | 1.12× |
| Alaska | 2,288 | 1.31× |
| Vermont | 2,189 | 1.53× |
| North Dakota | 1,610 | 0.96× |
| Delaware | 1,601 | 0.71× |
| South Dakota | 1,575 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.02× | Movies & TV |
| ULTA Beauty | 2.58× | Beauty & Wellness |
| Sephora | 2.12× | Shopping |
| Do it yourself (DIY) | 1.55× | Home & Garden |
| Hair conditioner | 2.97× | Beauty & Wellness |
| Taylor Swift | 2.05× | Music & Radio |
| Etsy | 1.98× | Fashion & Accessoires |
| IKEA | 1.82× | Home & Garden |
| 1.68× | Internet & Social Media | |
| Skin care | 1.83× | Beauty & Wellness |
| Urban Outfitters | 2.73× | Shopping |
| Art exhibition | 2.83× | Arts & Culture |
| Personal care | 1.8× | Health |
| Manicure | 2.62× | Beauty & Wellness |
| Makeup Tutorials | 2.66× | Beauty & Wellness |
| Eye liner | 3.23× | Beauty & Wellness |
| Eyelash extensions | 2.66× | Beauty & Wellness |
| Millie Bobby Brown | 2.58× | Movies & TV |
| Contemporary art | 2.17× | Arts & Culture |
| Eye shadow | 3.03× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.92 |
| Mindfulness | BALANCE | 1.88 |
| Sustainability | BALANCE | 1.77 |
| Pet Ownership | JOY | 1.64 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.7% |
| United Kingdom | 6.1% |
| Canada | 6.1% |
See Overtone audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Overtone have in United States?
Overtone has an estimated audience of 815,066 people in United States, concentrated in California and Texas.
What is the gender split and age of Overtone fans?
93.9% of Overtone fans are female, 6.1% are male, with an average age of 29.1 years.
Which brands do Overtone fans like most?
Overtone fans show strongest brand affinity for Harry Potter (2.02×), ULTA Beauty (2.58×), and Sephora (2.12×) over the country average.
Where do Overtone fans live in United States?
Overtone fans in United States are most concentrated in California (reach 108,166), Texas (reach 58,286), and New York (reach 51,333). These three regions account for the largest share of the active audience.
What other brands do Overtone fans also like?
Beyond Overtone itself, the audience over-indexes on ULTA Beauty (2.58×), Sephora (2.12×), Do it yourself (DIY) (1.55×), and Hair conditioner (2.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Overtone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.