Rascasse Audience Intelligence

Overtone Target Market in United States

A data profile of the people who buy, follow and care about Overtone in United States — modelled from more than twelve digital signal sources. Overtone has an estimated audience of 841,021 people in United States.

#12among Hair care in United States#2714among Brand in United States#330in Beauty & Wellness

The average Overtone fan in United States is 29.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, IKEA, Sephora, with strongest over-indexing on Trader Joe's (2.08× the country average).

Demographically, the Overtone audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overtone fan in United States is more female, around 29.1 years old, with strong Extroversion tendencies and a notable affinity for Trader Joe's.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overtone profile in United States.

Audience size
841K
in United States
Gender
93.9%♀
6.1% male
Age
29.1
average years
Country rank
#26566
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Overtone

93.9% are female, 6.1% are male, average age 29.1.

Fig. 02

Gender split

93.9%
Female
6.1%
Male
Demographic split for Overtone audience in United States
MetricValue
Female93.9%
Male6.1%
Average age29.1
Estimated audience size841,021
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Overtone audience in United States
Age bracketShare%
16-1944%
20-2928%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Overtone audience comes from United States.

Worldwide audience distribution share by country for Overtone
CountryShare
United States80.3%
Canada6.2%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overtone audience in United States is strongest.

Fig. 05

Top regions by affinity

Overtone customers by region in United States
#RegionReachAffinity×
01Oregon~10K1.54×
02Vermont~2K1.44×
03Washington~20K1.37×
04Colorado~20K1.34×
05Maine~4K1.32×
06New Hampshire~4K1.29×
07Alaska~2K1.25×
08Utah~9K1.19×
09Massachusetts~20K1.16×
10Montana~3K1.15×
11California~100K1.13×
12Rhode Island~3K1.13×
13Minnesota~10K1.12×
14New Mexico~5K1.12×
15New York~50K1.06×
16Idaho~4K1.05×
17Wisconsin~10K1.04×
18Connecticut~8K1.04×
19Washington, District of Columbia~2K1.01×
20North Dakota~2K1.01×
21Pennsylvania~30K1.00×
22Virginia~20K0.98×
23Hawaii~3K0.98×
24Indiana~10K0.97×
25Illinois~30K0.96×
26West Virginia~4K0.95×
27Michigan~20K0.94×
28Arizona~20K0.94×
29Maryland~10K0.94×
30Missouri~10K0.93×
31Oklahoma~8K0.93×
32Nevada~7K0.92×
33Kansas~6K0.92×
34South Dakota~2K0.92×
35Nebraska~4K0.90×
36Ohio~20K0.88×
37New Jersey~20K0.88×
38Tennessee~10K0.88×
39Iowa~6K0.87×
40Kentucky~9K0.86×
41North Carolina~20K0.83×
42Delaware~2K0.83×
43Arkansas~5K0.80×
44Texas~60K0.79×
45Florida~40K0.78×
46South Carolina~9K0.75×
47Louisiana~8K0.75×
48Georgia~20K0.74×
49Alabama~8K0.70×
50Mississippi~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Overtone, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overtone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overtone audience
#·InterestCategoryAffinity×
01Eye linerBeauty & Wellness3.58×
02Anne HathawayMovies & TV2.89×
03Eyelash extensionsBeauty & Wellness2.58×
04ManicureBeauty & Wellness2.40×
05Britney SpearsMusic & Radio2.36×
06IKEAHome & Garden2.25×
07ULTA BeautyBeauty & Wellness2.25×
08SephoraShopping2.16×
09Trader Joe'sShopping2.08×
10Veterinary medicineBusiness & Career2.01×
11Vintage clothingFashion & Accessoires2.01×
12EtsyFashion & Accessoires2.00×
13Fine artBusiness & Career1.98×
14Taylor SwiftMusic & Radio1.97×
15RedditInternet & Social Media1.85×
16Harry PotterMovies & TV1.82×
17Skin careBeauty & Wellness1.79×
18Personal careHealth1.78×
19Beauty salonsBeauty & Wellness1.61×
20SubwayFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overtone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overtone audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.31×
MindfulnessBALANCE1.86×
Pet OwnershipJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overtone audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
SpiritualityBALANCE0.87×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Overtone's target market in United States?

Overtone's target market in United States covers an estimated 841,021 people, concentrated in California and Texas.

02

What is the gender split and age of Overtone customers?

93.9% of the Overtone audience are female, 6.1% are male, with an average age of 29.1 years.

03

Which brands do Overtone fans like most?

Overtone fans show strongest brand affinity for Trader Joe's (2.08×), IKEA (2.25×), and Sephora (2.16×) over the country average.

04

Where do Overtone fans live in United States?

Overtone fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Overtone fans also like?

Beyond Overtone itself, the audience over-indexes on IKEA (2.25×), Sephora (2.16×), Harry Potter (1.82×), and Reddit (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Overtone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Overtone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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