Aveda Audience in United States
Aveda has an estimated audience of 3,364,926 people in United States. 70.5% are female, 29.5% are male, average age 35.2. Top regions: California, Florida, Texas. Top brand affinities: Macy's, Macy's, Marshalls, Make-up artist, Sephora.
The average Aveda fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Macy's, Macy's, Marshalls, with strongest over-indexing on Macy's (2.07× the country average). Demographically, the Aveda audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Aveda fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 35.2 |
| Estimated audience size | 3,364,926 |
Audience persona
The typical Aveda fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Macy's.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 284,001 | 0.77× |
| Florida | 247,093 | 1.08× |
| Texas | 200,962 | 0.69× |
| Minnesota | 160,184 | 3.32× |
| Ohio | 152,224 | 1.47× |
| New York | 142,404 | 0.76× |
| Wisconsin | 137,311 | 2.71× |
| Michigan | 113,888 | 1.29× |
| Illinois | 113,240 | 1.01× |
| North Carolina | 91,770 | 0.91× |
| Washington | 87,416 | 1.3× |
| Georgia | 85,062 | 0.82× |
| Arizona | 81,444 | 1.19× |
| Colorado | 81,127 | 1.53× |
| Pennsylvania | 77,497 | 0.68× |
| Tennessee | 71,592 | 1.06× |
| Louisiana | 66,053 | 1.52× |
| Indiana | 66,022 | 1.07× |
| Virginia | 65,653 | 0.8× |
| New Jersey | 55,611 | 0.65× |
| Massachusetts | 53,261 | 0.8× |
| Iowa | 49,257 | 1.78× |
| Kentucky | 44,255 | 1.05× |
| Oregon | 39,712 | 1.03× |
| Maryland | 39,022 | 0.67× |
| Alabama | 38,590 | 0.82× |
| Missouri | 36,090 | 0.67× |
| Nevada | 29,616 | 0.91× |
| South Carolina | 28,816 | 0.57× |
| Utah | 27,328 | 0.91× |
| New Mexico | 22,173 | 1.31× |
| Idaho | 21,838 | 1.29× |
| Connecticut | 19,674 | 0.58× |
| Oklahoma | 18,433 | 0.49× |
| Maine | 17,749 | 1.47× |
| Kansas | 17,709 | 0.67× |
| Mississippi | 13,185 | 0.48× |
| Montana | 12,978 | 1.39× |
| Arkansas | 11,218 | 0.4× |
| Nebraska | 10,684 | 0.63× |
| Washington, District of Columbia | 10,195 | 1.01× |
| Hawaii | 10,171 | 0.7× |
| New Hampshire | 8,726 | 0.66× |
| North Dakota | 7,514 | 1.09× |
| Vermont | 7,221 | 1.22× |
| Rhode Island | 6,975 | 0.65× |
| Delaware | 6,155 | 0.66× |
| South Dakota | 5,709 | 0.73× |
| Alaska | 5,440 | 0.76× |
| West Virginia | 5,415 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macy's | 2.07× | Shopping |
| Macy's | 1.79× | Shopping |
| Marshalls | 2.2× | Fashion & Accessoires |
| Make-up artist | 3.77× | Beauty & Wellness |
| Sephora | 2.11× | Shopping |
| God | 1.85× | Politics & Society |
| Meditation | 2.16× | Health |
| Spirituality | 2.29× | Health |
| Dermatology | 3.76× | Beauty & Wellness |
| Beauty salons | 1.64× | Beauty & Wellness |
| Old Navy | 1.66× | Fashion & Accessoires |
| Ageing | 2.46× | Beauty & Wellness |
| Kohl's | 1.59× | Shopping |
| CVS Pharmacy | 2.04× | Shopping |
| Integumentary system | 3.36× | Pets & Animals |
| Moroccanoil | 13.26× | Health |
| Spas | 1.62× | Beauty & Wellness |
| Walgreens | 1.65× | Shopping |
| Dollar General | 1.63× | Shopping |
| Meme | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.72 |
| Indulgence | JOY | 1.58 |
| Extroversion | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.42 |
| Healthy Lifestyle | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| Japan | 12.0% |
| United Kingdom | 9.6% |
See Aveda audiences in other countries
More Hair care audiences in United States
- Redken (3,461,498)
- Prose (3,218,760)
- Kérastase (3,026,228)
- Wella (1,750,764)
- Aussie (shampoo) (1,355,049)
Frequently asked questions
How many fans does Aveda have in United States?
Aveda has an estimated audience of 3,364,926 people in United States, concentrated in California and Florida.
What is the gender split and age of Aveda fans?
70.5% of Aveda fans are female, 29.5% are male, with an average age of 35.2 years.
Which brands do Aveda fans like most?
Aveda fans show strongest brand affinity for Macy's (2.07×), Macy's (1.79×), and Marshalls (2.2×) over the country average.
Where do Aveda fans live in United States?
Aveda fans in United States are most concentrated in California (reach 284,001), Florida (reach 247,093), and Texas (reach 200,962). These three regions account for the largest share of the active audience.
What other brands do Aveda fans also like?
Beyond Aveda itself, the audience over-indexes on Macy's (1.79×), Marshalls (2.2×), Make-up artist (3.77×), and Sephora (2.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Aveda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.