Moroccanoil Audience in United States

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Moroccanoil has an estimated audience of 979,118 people in United States. 84.2% are female, 15.8% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: QB (singer), Davines, Paul Mitchell, Love Island, schwarzkopf.

The average Moroccanoil fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include QB (singer), Davines, Paul Mitchell, with strongest over-indexing on QB (singer) (291.19× the country average). Demographically, the Moroccanoil audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Moroccanoil fans

Demographic split for Moroccanoil audience in United States
MetricValue
Female84.2%
Male15.8%
Average age34.9
Estimated audience size979,118

Audience persona

The typical Moroccanoil fan in United States is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for QB (singer).

Top regions in United States

Top regions ranked by reach for Moroccanoil in United States
RegionReachAffinity
California118,0031.1×
Texas102,5781.22×
Florida78,4771.18×
New York66,8961.22×
Illinois48,2501.48×
Pennsylvania31,3130.95×
Ohio31,0191.03×
New Jersey30,4141.22×
North Carolina27,9120.95×
Georgia27,6860.92×
Michigan27,2831.07×
Massachusetts24,3411.26×
Minnesota23,4131.67×
Wisconsin22,0061.49×
Virginia21,6920.91×
Indiana19,8431.11×
Washington19,3310.98×
Arizona19,0200.95×
Tennessee17,6190.9×
Louisiana16,6071.32×
South Carolina15,1431.03×
Maryland14,8870.88×
Missouri14,7820.94×
Kentucky13,7461.12×
Colorado13,0520.85×
Connecticut12,8661.31×
Alabama10,6920.78×
Oklahoma9,7270.89×
Nevada9,6481.02×
Oregon9,1920.82×
Mississippi7,9820.99×
Iowa7,9680.99×
Arkansas7,7040.96×
Kansas7,5360.98×
Utah7,3140.83×
Nebraska5,1391.05×
Idaho4,3060.88×
New Mexico4,2210.86×
West Virginia3,9740.87×
New Hampshire3,8421×
Hawaii3,3200.79×
Rhode Island3,3151.06×
Montana2,3470.86×
Washington, District of Columbia2,2570.77×
Maine2,2400.64×
Delaware2,1650.8×
South Dakota2,1510.95×
North Dakota2,1101.05×
Alaska1,4750.7×
Vermont1,2860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moroccanoil audience
BrandAffinityCategory
QB (singer)291.19×Music & Radio
Davines80.3×Beauty & Wellness
Paul Mitchell51.61×Beauty & Wellness
Love Island12×Movies & TV
schwarzkopf42.19×Beauty & Wellness
Pocoyo53.17×Literature
Alfaparf Milano120.58×Beauty & Wellness
Joico56.28×Beauty & Wellness
Human hair color8.8×Beauty & Wellness
Hair tutorials11.22×Beauty & Wellness
Hair Stylists9.67×Beauty & Wellness
Alexander Skarsgård9.9×Movies & TV
Old Spice21.68×Beauty & Wellness
Blond8.4×Beauty & Wellness
Yahoo!奇摩名人娛樂2.96×Internet & Social Media
Kérastase11.69×Beauty & Wellness
Meme2.4×Internet & Social Media
Physician2.86×Business & Career
Tatcha17.41×Beauty & Wellness
Vidal Sassoon34.78×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moroccanoil audience
TraitClusterScore
IndulgenceJOY1.83
Luxury OrientationPREMIUM1.81
SustainabilityBALANCE1.76
Design AffinityPREMIUM1.75
Pet OwnershipJOY1.63
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Moroccanoil
CountryShare
United States25.4%
United Kingdom6.5%
Spain5.8%

See Moroccanoil audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Moroccanoil have in United States?

Moroccanoil has an estimated audience of 979,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Moroccanoil fans?

84.2% of Moroccanoil fans are female, 15.8% are male, with an average age of 34.9 years.

Which brands do Moroccanoil fans like most?

Moroccanoil fans show strongest brand affinity for QB (singer) (291.19×), Davines (80.3×), and Paul Mitchell (51.61×) over the country average.

Where do Moroccanoil fans live in United States?

Moroccanoil fans in United States are most concentrated in California (reach 118,003), Texas (reach 102,578), and Florida (reach 78,477). These three regions account for the largest share of the active audience.

What other brands do Moroccanoil fans also like?

Beyond Moroccanoil itself, the audience over-indexes on Davines (80.3×), Paul Mitchell (51.61×), Love Island (12×), and schwarzkopf (42.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moroccanoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.