Rascasse Audience Intelligence

Moroccanoil Target Market in United States

A data profile of the people who buy, follow and care about Moroccanoil in United States — modelled from more than twelve digital signal sources. Moroccanoil has an estimated audience of 974,299 people in United States.

#2461among Brand in United States#716in Health

The average Moroccanoil fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QB (singer), Davines, Paul Mitchell, with strongest over-indexing on QB (singer) (291.19× the country average).

Demographically, the Moroccanoil audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moroccanoil fan in United States is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for QB (singer).

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moroccanoil profile in United States.

Audience size
974K
in United States
Gender
84.2%♀
15.8% male
Age
34.9
average years
Country rank
#24107
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moroccanoil

84.2% are female, 15.8% are male, average age 34.9.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Moroccanoil audience in United States
MetricValue
Female84.2%
Male15.8%
Average age34.9
Estimated audience size974,299
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Moroccanoil audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4919%
50+10%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Moroccanoil audience comes from United States.

Worldwide audience distribution share by country for Moroccanoil
CountryShare
United States26.1%
United Kingdom6.7%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moroccanoil audience in United States is strongest.

Fig. 05

Top regions by affinity

Moroccanoil customers by region in United States
#RegionReachAffinity×
01Minnesota~20K1.69×
02Wisconsin~20K1.56×
03Illinois~50K1.40×
04Louisiana~20K1.30×
05Connecticut~10K1.27×
06Massachusetts~20K1.20×
07New York~60K1.15×
08Florida~80K1.14×
09New Jersey~30K1.14×
10Texas~90K1.13×
11Indiana~20K1.11×
12North Dakota~2K1.11×
13Kentucky~10K1.10×
14Rhode Island~3K1.08×
15Michigan~30K1.05×
16California~100K1.04×
17Nebraska~5K1.04×
18Nevada~10K1.03×
19Mississippi~8K1.03×
20Ohio~30K1.02×
21South Carolina~20K1.02×
22New Hampshire~4K1.02×
23South Dakota~2K1.02×
24Iowa~8K0.99×
25Kansas~8K0.98×
26Arkansas~8K0.97×
27West Virginia~4K0.96×
28Oklahoma~10K0.94×
29Arizona~20K0.93×
30Washington~20K0.93×
31Missouri~10K0.93×
32North Carolina~30K0.92×
33Montana~2K0.92×
34Pennsylvania~30K0.91×
35Tennessee~20K0.91×
36Virginia~20K0.89×
37Idaho~4K0.89×
38Georgia~30K0.88×
39Maryland~10K0.87×
40Utah~8K0.87×
41New Mexico~4K0.87×
42Delaware~2K0.87×
43Vermont~1K0.86×
44Colorado~10K0.83×
45Alaska~2K0.83×
46Alabama~10K0.82×
47Oregon~9K0.81×
48Hawaii~3K0.80×
49Washington, District of Columbia~2K0.76×
50Maine~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Moroccanoil, United States
0.73×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moroccanoil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moroccanoil audience
#·InterestCategoryAffinity×
01QB (singer)Music & Radio291.19×
02Alfaparf MilanoBeauty & Wellness120.58×
03DavinesBeauty & Wellness80.30×
04JoicoBeauty & Wellness56.28×
05PocoyoLiterature53.17×
06Paul MitchellBeauty & Wellness51.61×
07schwarzkopfBeauty & Wellness42.19×
08Vidal SassoonBeauty & Wellness34.78×
09Old SpiceBeauty & Wellness21.68×
10TatchaBeauty & Wellness17.41×
11Love IslandMovies & TV12.00×
12KérastaseBeauty & Wellness11.69×
13Hair tutorialsBeauty & Wellness11.22×
14Alexander SkarsgårdMovies & TV9.90×
15Hair StylistsBeauty & Wellness9.67×
16Human hair colorBeauty & Wellness8.80×
17BlondBeauty & Wellness8.40×
18Make-up artistBeauty & Wellness4.69×
19PhysicianBusiness & Career2.86×
20MemeInternet & Social Media2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moroccanoil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moroccanoil audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.71×
MindfulnessBALANCE1.51×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moroccanoil audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
Career OrientationPOWER0.59×
PatriotismCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moroccanoil's target market in United States?

Moroccanoil's target market in United States covers an estimated 974,299 people, concentrated in California and Texas.

02

What is the gender split and age of Moroccanoil customers?

84.2% of the Moroccanoil audience are female, 15.8% are male, with an average age of 34.9 years.

03

Which brands do Moroccanoil fans like most?

Moroccanoil fans show strongest brand affinity for QB (singer) (291.19×), Davines (80.3×), and Paul Mitchell (51.61×) over the country average.

04

Where do Moroccanoil fans live in United States?

Moroccanoil fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Moroccanoil fans also like?

Beyond Moroccanoil itself, the audience over-indexes on Davines (80.3×), Paul Mitchell (51.61×), schwarzkopf (42.19×), and Love Island (12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Moroccanoil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moroccanoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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