Paul Mitchell Audience in United States

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Paul Mitchell has an estimated audience of 665,802 people in United States. 74.4% are female, 25.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Holland Taylor, Great Clips, Sola Salon Studios, CosmoProf, SalonCentric.

The average Paul Mitchell fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Holland Taylor, Great Clips, Sola Salon Studios, with strongest over-indexing on Holland Taylor (168.83× the country average). Demographically, the Paul Mitchell audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Paul Mitchell fans

Demographic split for Paul Mitchell audience in United States
MetricValue
Female74.4%
Male25.6%
Average age35.7
Estimated audience size665,802

Audience persona

The typical Paul Mitchell fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Holland Taylor.

Top regions in United States

Top regions ranked by reach for Paul Mitchell in United States
RegionReachAffinity
California75,9941.04×
Texas55,8140.98×
Florida33,0460.73×
Ohio25,5311.24×
South Carolina25,0372.5×
Washington18,9741.42×
Idaho18,7795.62×
New York18,5730.5×
Illinois17,6310.79×
Missouri16,5491.54×
Louisiana15,1391.76×
North Carolina15,0120.75×
Tennessee14,4711.08×
Kentucky14,3231.72×
Nevada14,2042.21×
Georgia13,8090.67×
Michigan13,3460.77×
Indiana11,7150.96×
Utah11,6411.95×
Arizona11,1150.82×
Pennsylvania10,4820.47×
Virginia9,7510.6×
Oklahoma9,2821.26×
Alabama9,0730.98×
Colorado8,4970.81×
New Jersey8,4300.5×
Arkansas8,0051.46×
Kansas6,8711.31×
Maryland6,7620.59×
Wisconsin6,7050.67×
Massachusetts6,7000.51×
Connecticut5,2970.79×
Oregon3,9760.52×
Minnesota3,3540.35×
New Mexico3,2260.97×
Mississippi2,9380.54×
Delaware2,8461.55×
Rhode Island2,6431.25×
Hawaii2,4470.85×
Iowa2,3060.42×
New Hampshire1,9540.74×
West Virginia1,6240.52×
Nebraska1,4070.42×
South Dakota1,3740.89×
Maine1,1340.48×
Washington, District of Columbia7750.39×
Montana7170.39×
North Dakota6440.47×
Alaska6220.44×
Vermont5050.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Mitchell audience
BrandAffinityCategory
Holland Taylor168.83×Movies & TV
Great Clips13.05×Beauty & Wellness
Sola Salon Studios47.75×Beauty & Wellness
CosmoProf28.59×Beauty & Wellness
SalonCentric42.14×Shopping
schwarzkopf62.64×Beauty & Wellness
Love Island16.97×Movies & TV
Lupita Nyongo30.86×Movies & TV
Phenix Salon Suites51.81×Beauty & Wellness
Mobile Hairdresser46.29×Beauty & Wellness
Hair Stylists12.98×Beauty & Wellness
StyleSeat38.24×Beauty & Wellness
Beauty & Fashion8.33×Beauty & Wellness
Sports2.31×Sports
Salon Services38.68×Shopping
Moroccanoil29.95×Health
Ombre20.81×Beauty & Wellness
Human hair color9.34×Beauty & Wellness
Health And Beauty6.13×Beauty & Wellness
Music2.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Mitchell audience
TraitClusterScore
Quality AwarenessPREMIUM1.74
SustainabilityBALANCE1.7
Design AffinityPREMIUM1.7
Luxury OrientationPREMIUM1.64
DIY MentalityTHRILL1.5
CreativityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Paul Mitchell
CountryShare
United States47.1%
Germany8.1%
United Kingdom5.6%

See Paul Mitchell audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Paul Mitchell have in United States?

Paul Mitchell has an estimated audience of 665,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Mitchell fans?

74.4% of Paul Mitchell fans are female, 25.6% are male, with an average age of 35.7 years.

Which brands do Paul Mitchell fans like most?

Paul Mitchell fans show strongest brand affinity for Holland Taylor (168.83×), Great Clips (13.05×), and Sola Salon Studios (47.75×) over the country average.

Where do Paul Mitchell fans live in United States?

Paul Mitchell fans in United States are most concentrated in California (reach 75,994), Texas (reach 55,814), and Florida (reach 33,046). These three regions account for the largest share of the active audience.

What other brands do Paul Mitchell fans also like?

Beyond Paul Mitchell itself, the audience over-indexes on Great Clips (13.05×), Sola Salon Studios (47.75×), CosmoProf (28.59×), and SalonCentric (42.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.