Rascasse Audience Intelligence

Paul Mitchell Target Market in United States

A data profile of the people who buy, follow and care about Paul Mitchell in United States — modelled from more than twelve digital signal sources. Paul Mitchell has an estimated audience of 662,375 people in United States.

#15among Hair care in United States#3183among Brand in United States#361in Beauty & Wellness

The average Paul Mitchell fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Holland Taylor, Great Clips, Sola Salon Studios, with strongest over-indexing on Holland Taylor (168.83× the country average).

Demographically, the Paul Mitchell audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Mitchell fan in United States is more female, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Holland Taylor.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Mitchell profile in United States.

Audience size
662K
in United States
Gender
74.4%♀
25.6% male
Age
35.7
average years
Country rank
#30899
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paul Mitchell

74.4% are female, 25.6% are male, average age 35.7.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Paul Mitchell audience in United States
MetricValue
Female74.4%
Male25.6%
Average age35.7
Estimated audience size662,375
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Paul Mitchell audience in United States
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Paul Mitchell audience comes from United States.

Worldwide audience distribution share by country for Paul Mitchell
CountryShare
United States46.9%
Germany8.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Mitchell audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Mitchell customers by region in United States
#RegionReachAffinity×
01Idaho~20K5.60×
02South Carolina~20K2.43×
03Nevada~10K2.13×
04Utah~10K1.85×
05Louisiana~10K1.73×
06Kentucky~10K1.63×
07Delaware~3K1.55×
08Missouri~20K1.52×
09Arkansas~8K1.46×
10Washington~20K1.36×
11Kansas~7K1.33×
12Rhode Island~3K1.25×
13Oklahoma~9K1.24×
14Ohio~20K1.20×
15Tennessee~10K1.08×
16New Mexico~3K1.03×
17California~70K1.00×
18Alabama~9K0.99×
19Indiana~10K0.95×
20Texas~50K0.94×
21Hawaii~3K0.92×
22South Dakota~1K0.92×
23Arizona~10K0.84×
24New Hampshire~2K0.81×
25Connecticut~5K0.80×
26Colorado~8K0.78×
27Michigan~10K0.76×
28Illinois~20K0.75×
29North Carolina~10K0.74×
30Florida~30K0.72×
31Georgia~10K0.69×
32Wisconsin~7K0.66×
33North Dakota<1K0.63×
34Maryland~7K0.61×
35Virginia~10K0.60×
36Mississippi~3K0.60×
37West Virginia~2K0.60×
38Alaska<1K0.60×
39Vermont<1K0.59×
40Maine~1K0.57×
41Oregon~4K0.56×
42Montana<1K0.54×
43Massachusetts~7K0.52×
44New Jersey~8K0.50×
45Nebraska~2K0.50×
46New York~20K0.49×
47Washington, District of Columbia<1K0.49×
48Iowa~3K0.48×
49Pennsylvania~10K0.47×
50Minnesota~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Paul Mitchell, United States
0.39×1.00×5.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Mitchell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Mitchell audience
#·InterestCategoryAffinity×
01Holland TaylorMovies & TV168.83×
02schwarzkopfBeauty & Wellness62.64×
03Phenix Salon SuitesBeauty & Wellness51.81×
04Sola Salon StudiosBeauty & Wellness47.75×
05Mobile HairdresserBeauty & Wellness46.29×
06SalonCentricShopping42.14×
07Salon ServicesShopping38.68×
08StyleSeatBeauty & Wellness38.24×
09Lupita NyongoMovies & TV30.86×
10MoroccanoilHealth29.95×
11CosmoProfBeauty & Wellness28.59×
12OmbreBeauty & Wellness20.81×
13Love IslandMovies & TV16.97×
14Great ClipsBeauty & Wellness13.05×
15Hair StylistsBeauty & Wellness12.98×
16Human hair colorBeauty & Wellness9.34×
17Beauty & FashionBeauty & Wellness8.33×
18Health And BeautyBeauty & Wellness6.13×
19SportsSports2.31×
20MusicBusiness & Career2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Mitchell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Mitchell audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.30×
Healthy LifestyleBALANCE2.03×
IndividualismJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Mitchell audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paul Mitchell's target market in United States?

Paul Mitchell's target market in United States covers an estimated 662,375 people, concentrated in California and Texas.

02

What is the gender split and age of Paul Mitchell customers?

74.4% of the Paul Mitchell audience are female, 25.6% are male, with an average age of 35.7 years.

03

Which brands do Paul Mitchell fans like most?

Paul Mitchell fans show strongest brand affinity for Holland Taylor (168.83×), Great Clips (13.05×), and Sola Salon Studios (47.75×) over the country average.

04

Where do Paul Mitchell fans live in United States?

Paul Mitchell fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Mitchell fans also like?

Beyond Paul Mitchell itself, the audience over-indexes on Great Clips (13.05×), Sola Salon Studios (47.75×), CosmoProf (28.59×), and SalonCentric (42.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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