Rascasse Audience Intelligence

Great Clips Target Market in United States

A data profile of the people who buy, follow and care about Great Clips in United States — modelled from more than twelve digital signal sources. Great Clips has an estimated audience of 27,185,526 people in United States.

#1among Hair salon in United States#109among Brand in United States#19in Beauty & Wellness

The average Great Clips fan in United States is 43.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, California.

Top brand affinities include Sport Clips, Supercuts, FIFA World Cup 2026, with strongest over-indexing on Sport Clips (28.55× the country average).

Demographically, the Great Clips audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Clips fan in United States is balanced, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Sport Clips.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Clips profile in United States.

Audience size
27.2M
in United States
Gender
49.9%♀
50.1% male
Age
43.9
average years
Country rank
#1081
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Great Clips

49.9% are female, 50.1% are male, average age 43.9.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Great Clips audience in United States
MetricValue
Female49.9%
Male50.1%
Average age43.9
Estimated audience size27,185,526
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Great Clips audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3920%
40-4923%
50+32%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Great Clips audience comes from United States.

Worldwide audience distribution share by country for Great Clips
CountryShare
United States96.2%
Canada3.0%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Clips audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Clips customers by region in United States
#RegionReachAffinity×
01Minnesota~700K1.97×
02Ohio~1.5M1.88×
03Indiana~900K1.83×
04South Dakota~100K1.78×
05Kansas~400K1.74×
06Utah~400K1.63×
07Iowa~300K1.56×
08Missouri~600K1.51×
09South Carolina~600K1.50×
10Kentucky~500K1.50×
11Idaho~200K1.42×
12North Carolina~1M1.39×
13Arizona~700K1.37×
14Tennessee~700K1.36×
15Nevada~300K1.33×
16New Mexico~200K1.33×
17Colorado~600K1.32×
18Nebraska~200K1.31×
19Michigan~900K1.29×
20Montana~90K1.23×
21Wisconsin~500K1.20×
22Georgia~1M1.16×
23Washington~600K1.09×
24North Dakota~60K1.09×
25Alabama~400K1.08×
26Illinois~900K1.06×
27Texas~2.5M1.03×
28Wyoming~40K1.00×
29Oregon~300K0.99×
30Oklahoma~300K0.97×
31Pennsylvania~800K0.94×
32Delaware~60K0.86×
33Alaska~50K0.84×
34Arkansas~200K0.83×
35Florida~1.5M0.79×
36New Hampshire~80K0.78×
37Virginia~500K0.75×
38West Virginia~90K0.69×
39New Jersey~400K0.52×
40California~1.5M0.51×
41Maryland~200K0.41×
42Hawaii~40K0.34×
43Connecticut~90K0.33×
44Maine~30K0.33×
45Massachusetts~100K0.28×
46Washington, District of Columbia~20K0.24×
47Rhode Island~10K0.18×
48Mississippi~30K0.15×
49New York~200K0.13×
50Louisiana~30K0.09×
Fig. 06

Affinity by region

Affinity by region — Great Clips, United States
0.09×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Clips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Clips audience
#·InterestCategoryAffinity×
01Sport ClipsBeauty & Wellness28.55×
02SupercutsBeauty & Wellness21.20×
03KoreabooInternet & Social Media13.15×
04Etta JamesMusic & Radio12.38×
05Hair CutteryBeauty & Wellness6.79×
06Kim CattrallMovies & TV6.75×
07OrangeTechnology & Electronics5.16×
08Zoom (TV channel)Technology & Electronics3.08×
09HairstyleBeauty & Wellness2.21×
10Panda ExpressFood & Beverages2.06×
11Staples (Canada)Business & Career2.06×
12Beauty salonsBeauty & Wellness2.04×
13CarvanaCars & Mobility2.00×
14southwest airlinesTravel & Leisure1.94×
15IHOPFood & Beverages1.81×
16United Parcel ServiceBusiness & Career1.72×
17FIFA World Cup 2026Sports1.68×
18Panera BreadFood & Beverages1.57×
19CVS PharmacyShopping1.56×
20United AirlinesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Clips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Great Clips audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.42×
Need for SecurityCONSERVATISM1.11×
Community OrientationOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Great Clips audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.86×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Great Clips's target market in United States?

Great Clips's target market in United States covers an estimated 27,185,526 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Great Clips customers?

49.9% of the Great Clips audience are female, 50.1% are male, with an average age of 43.9 years.

03

Which brands do Great Clips fans like most?

Great Clips fans show strongest brand affinity for Sport Clips (28.55×), Supercuts (21.2×), and FIFA World Cup 2026 (1.68×) over the country average.

04

Where do Great Clips fans live in United States?

Great Clips fans in United States are most concentrated in Texas (reach ~2.5M), Ohio (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Great Clips fans also like?

Beyond Great Clips itself, the audience over-indexes on Supercuts (21.2×), FIFA World Cup 2026 (1.68×), Beauty salons (2.04×), and Hairstyle (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair salon audiences in United States

See Great Clips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Clips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →