Drybar Audience in United States

Drybar has an estimated audience of 900,155 people in United States. 100.0% are female, 0.0% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: ULTA Beauty, British Airways, Sephora, Hair iron, Walgreens.

The average Drybar fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ULTA Beauty, British Airways, Sephora, with strongest over-indexing on ULTA Beauty (4.86× the country average). Demographically, the Drybar audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

Demographics of Drybar fans

Demographic split for Drybar audience in United States
MetricValue
Female100.0%
Male0.0%
Average age36.8
Estimated audience size900,155

Audience persona

The typical Drybar fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for ULTA Beauty.

Top regions in United States

Top regions ranked by reach for Drybar in United States
RegionReachAffinity
California211,5032.14×
Texas115,8291.5×
New York96,0971.91×
Florida60,3510.99×
Arizona36,3271.98×
Virginia35,1921.61×
Illinois35,1861.17×
Massachusetts33,0911.87×
Georgia31,0791.12×
North Carolina29,2981.08×
New Jersey29,1551.27×
Pennsylvania26,2600.87×
Indiana18,0521.1×
Colorado17,8761.26×
Maryland17,6451.14×
Michigan16,9450.72×
Ohio16,7170.6×
Nevada15,9161.83×
Tennessee15,8110.88×
Missouri14,5581×
Oklahoma12,2381.22×
Kentucky11,2220.99×
Wisconsin9,6210.71×
Washington9,5610.53×
Arkansas9,0091.21×
Minnesota8,8920.69×
Washington, District of Columbia8,6263.19×
South Carolina8,4100.62×
Connecticut7,9660.88×
Oregon7,1080.69×
Hawaii7,0931.83×
Louisiana6,6190.57×
Rhode Island6,6042.31×
Nebraska6,4301.42×
Idaho5,3581.19×
Utah5,3080.66×
Alabama4,2970.34×
Kansas4,0140.57×
New Hampshire3,6001.02×
Iowa2,2530.3×
Mississippi1,8930.26×
Montana1,5450.62×
South Dakota1,3620.65×
New Mexico1,3310.29×
West Virginia1,2550.3×
Maine1,1860.37×
Delaware9110.37×
Vermont5930.38×
North Dakota5250.28×
Wyoming4020.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drybar audience
BrandAffinityCategory
ULTA Beauty4.86×Beauty & Wellness
British Airways12.46×Travel & Leisure
Sephora3.54×Shopping
Hair iron5.75×Beauty & Wellness
Walgreens3.21×Shopping
Waxing5.71×Beauty & Wellness
CC cream10.24×Beauty & Wellness
Crocs6.39×Fashion & Accessoires
Urban Outfitters5.11×Shopping
CVS Pharmacy3.63×Shopping
Bobbi Brown11.41×Beauty & Wellness
Nordstrom2.96×Shopping
Hair removal5.05×Beauty & Wellness
Arc'teryx9.23×Fashion & Accessoires
Designer clothing4.58×Fashion & Accessoires
Target Corporation2.33×Shopping
Tory Burch4.96×Fashion & Accessoires
Personal care2.87×Health
Manicure4.15×Beauty & Wellness
Do it yourself (DIY)2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drybar audience
TraitClusterScore
Design AffinityPREMIUM2.29
SustainabilityBALANCE1.81
IndulgenceJOY1.77
MindfulnessBALANCE1.74
Luxury OrientationPREMIUM1.74
Quality AwarenessPREMIUM1.73

Worldwide distribution

Worldwide audience distribution share by country for Drybar
CountryShare
United States99.1%
Germany0.7%
Italy0.2%

See Drybar audiences in other countries

More Hair salon audiences in United States

Frequently asked questions

How many fans does Drybar have in United States?

Drybar has an estimated audience of 900,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Drybar fans?

100.0% of Drybar fans are female, 0.0% are male, with an average age of 36.8 years.

Which brands do Drybar fans like most?

Drybar fans show strongest brand affinity for ULTA Beauty (4.86×), British Airways (12.46×), and Sephora (3.54×) over the country average.

Where do Drybar fans live in United States?

Drybar fans in United States are most concentrated in California (reach 211,503), Texas (reach 115,829), and New York (reach 96,097). These three regions account for the largest share of the active audience.

What other brands do Drybar fans also like?

Beyond Drybar itself, the audience over-indexes on British Airways (12.46×), Sephora (3.54×), Hair iron (5.75×), and Walgreens (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drybar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.