Drybar Audience in United States
Drybar has an estimated audience of 900,155 people in United States. 100.0% are female, 0.0% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Ipsos, Bank account, Tierra Cali, Soldering iron.
The average Drybar fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Ipsos, Bank account, with strongest over-indexing on Mothercare (5.16× the country average). Demographically, the Drybar audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon
Demographics of Drybar fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 36.8 |
| Estimated audience size | 900,155 |
Audience persona
The typical Drybar fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 211,503 | 2.14× |
| Texas | 115,829 | 1.5× |
| New York | 96,097 | 1.91× |
| Florida | 60,351 | 0.99× |
| Arizona | 36,327 | 1.98× |
| Virginia | 35,192 | 1.61× |
| Illinois | 35,186 | 1.17× |
| Massachusetts | 33,091 | 1.87× |
| Georgia | 31,079 | 1.12× |
| North Carolina | 29,298 | 1.08× |
| New Jersey | 29,155 | 1.27× |
| Pennsylvania | 26,260 | 0.87× |
| Indiana | 18,052 | 1.1× |
| Colorado | 17,876 | 1.26× |
| Maryland | 17,645 | 1.14× |
| Michigan | 16,945 | 0.72× |
| Ohio | 16,717 | 0.6× |
| Nevada | 15,916 | 1.83× |
| Tennessee | 15,811 | 0.88× |
| Missouri | 14,558 | 1× |
| Oklahoma | 12,238 | 1.22× |
| Kentucky | 11,222 | 0.99× |
| Wisconsin | 9,621 | 0.71× |
| Washington | 9,561 | 0.53× |
| Arkansas | 9,009 | 1.21× |
| Minnesota | 8,892 | 0.69× |
| Washington, District of Columbia | 8,626 | 3.19× |
| South Carolina | 8,410 | 0.62× |
| Connecticut | 7,966 | 0.88× |
| Oregon | 7,108 | 0.69× |
| Hawaii | 7,093 | 1.83× |
| Louisiana | 6,619 | 0.57× |
| Rhode Island | 6,604 | 2.31× |
| Nebraska | 6,430 | 1.42× |
| Idaho | 5,358 | 1.19× |
| Utah | 5,308 | 0.66× |
| Alabama | 4,297 | 0.34× |
| Kansas | 4,014 | 0.57× |
| New Hampshire | 3,600 | 1.02× |
| Iowa | 2,253 | 0.3× |
| Mississippi | 1,893 | 0.26× |
| Montana | 1,545 | 0.62× |
| South Dakota | 1,362 | 0.65× |
| New Mexico | 1,331 | 0.29× |
| West Virginia | 1,255 | 0.3× |
| Maine | 1,186 | 0.37× |
| Delaware | 911 | 0.37× |
| Vermont | 593 | 0.38× |
| North Dakota | 525 | 0.28× |
| Wyoming | 402 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.16× | Kids & Family |
| Ipsos | 12.46× | Business & Career |
| Bank account | 1.52× | Business & Career |
| Tierra Cali | 4.17× | Travel & Leisure |
| Soldering iron | 1.78× | Home & Garden |
| California University of Pennsylvania | 10.24× | Business & Career |
| Arco Iris | 9.96× | Music & Radio |
| Tierra caliente | 3.74× | Travel & Leisure |
| Cachorro | 2× | Pets & Animals |
| E-box | 4.67× | Health |
| Highland games | 3.2× | Sports |
| JC Whitney | 5.73× | Shopping |
| Divergent series | 4.18× | Movies & TV |
| CAC 40 | 1.8× | Business & Career |
| CAC 40 | 1.77× | Business & Career |
| New York Harbor | 4.25× | Travel & Leisure |
| The Specials | 8.28× | Music & Radio |
| English literature | 2.08× | Literature |
| Buenavista (Madrid) | 2.64× | Travel & Leisure |
| Leprechaun | 2.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.29 |
| Sustainability | BALANCE | 1.81 |
| Indulgence | JOY | 1.77 |
| Mindfulness | BALANCE | 1.74 |
| Luxury Orientation | PREMIUM | 1.74 |
| Quality Awareness | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| Germany | 0.7% |
| Italy | 0.2% |
See Drybar audiences in other countries
More Hair salon audiences in United States
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- Regis Corporation (220,879)
- Tchip Coiffure (562)
Frequently asked questions
How many fans does Drybar have in United States?
Drybar has an estimated audience of 900,155 people in United States, concentrated in California and Texas.
What is the gender split and age of Drybar fans?
100.0% of Drybar fans are female, 0.0% are male, with an average age of 36.8 years.
Which brands do Drybar fans like most?
Drybar fans show strongest brand affinity for Mothercare (5.16×), Ipsos (12.46×), and Bank account (1.52×) over the country average.
Where do Drybar fans live in United States?
Drybar fans in United States are most concentrated in California (reach 211,503), Texas (reach 115,829), and New York (reach 96,097). These three regions account for the largest share of the active audience.
What other brands do Drybar fans also like?
Beyond Drybar itself, the audience over-indexes on Ipsos (12.46×), Bank account (1.52×), Tierra Cali (4.17×), and Soldering iron (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Drybar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.