Rascasse Audience Intelligence

Drybar Target Market in United States

A data profile of the people who buy, follow and care about Drybar in United States — modelled from more than twelve digital signal sources. Drybar has an estimated audience of 923,106 people in United States.

#4among Hair salon in United States#2558among Brand in United States#320in Beauty & Wellness

The average Drybar fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include QVC, British Airways, Pinterest, with strongest over-indexing on QVC (8.96× the country average).

Demographically, the Drybar audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drybar fan in United States is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drybar profile in United States.

Audience size
923K
in United States
Gender
100.0%♀
0.0% male
Age
36.8
average years
Country rank
#24987
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Drybar

100.0% are female, 0.0% are male, average age 36.8.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Drybar audience in United States
MetricValue
Female100.0%
Male0.0%
Average age36.8
Estimated audience size923,106
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Drybar audience in United States
Age bracketShare%
16-1915%
20-2930%
30-3926%
40-4919%
50+10%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Drybar audience comes from United States.

Worldwide audience distribution share by country for Drybar
CountryShare
United States99.1%
Germany0.7%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drybar audience in United States is strongest.

Fig. 05

Top regions by affinity

Drybar customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K3.10×
02New York~100K2.44×
03Rhode Island~6K2.12×
04California~200K2.02×
05Arizona~40K2.01×
06Nevada~20K1.97×
07Massachusetts~30K1.81×
08Hawaii~7K1.76×
09Virginia~40K1.74×
10Texas~100K1.44×
11Nebraska~6K1.36×
12Arkansas~9K1.24×
13New Jersey~30K1.20×
14Colorado~20K1.20×
15Oklahoma~10K1.19×
16Georgia~30K1.18×
17Maryland~20K1.13×
18Idaho~5K1.13×
19Illinois~30K1.10×
20North Carolina~30K1.06×
21New Hampshire~4K1.06×
22Indiana~20K1.00×
23Kentucky~10K1.00×
24Missouri~10K0.98×
25Tennessee~20K0.97×
26Florida~60K0.94×
27Pennsylvania~30K0.86×
28South Dakota~2K0.85×
29Connecticut~7K0.81×
30Oregon~8K0.76×
31Michigan~20K0.70×
32Utah~6K0.70×
33Wisconsin~9K0.68×
34Montana~2K0.68×
35Alaska~1K0.68×
36Minnesota~8K0.66×
37Kansas~5K0.65×
38Vermont~1K0.65×
39North Dakota~1K0.64×
40South Carolina~9K0.63×
41Louisiana~7K0.61×
42Ohio~20K0.58×
43Delaware~1K0.58×
44Maine~2K0.55×
45West Virginia~2K0.53×
46Washington~9K0.50×
47New Mexico~2K0.48×
48Alabama~6K0.47×
49Mississippi~3K0.46×
50Iowa~3K0.43×
Fig. 06

Affinity by region

Affinity by region — Drybar, United States
0.43×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drybar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drybar audience
#·InterestCategoryAffinity×
01British AirwaysTravel & Leisure14.55×
02Bobbi BrownBeauty & Wellness10.95×
03DysonHome & Garden9.39×
04QVCMovies & TV8.96×
05CliniqueBeauty & Wellness7.91×
06WaxingBeauty & Wellness5.82×
07Hair removalBeauty & Wellness4.93×
08Hair ironBeauty & Wellness4.84×
09Discount storesShopping3.98×
10Shopping mallsShopping3.35×
11ULTA BeautyBeauty & Wellness3.33×
12SephoraShopping3.11×
13CVS PharmacyShopping3.10×
14IKEAHome & Garden2.99×
15PinterestInternet & Social Media2.88×
16WalgreensShopping2.86×
17Mortgage loansBusiness & Career2.72×
18Trader Joe'sShopping2.67×
19Organic foodFood & Beverages2.46×
20FurnitureHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drybar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drybar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.84×
Price SensitivityPREMIUM2.70×
Convenience OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drybar audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Drybar's target market in United States?

Drybar's target market in United States covers an estimated 923,106 people, concentrated in California and New York.

02

What is the gender split and age of Drybar customers?

100.0% of the Drybar audience are female, 0.0% are male, with an average age of 36.8 years.

03

Which brands do Drybar fans like most?

Drybar fans show strongest brand affinity for QVC (8.96×), British Airways (14.55×), and Pinterest (2.88×) over the country average.

04

Where do Drybar fans live in United States?

Drybar fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Drybar fans also like?

Beyond Drybar itself, the audience over-indexes on British Airways (14.55×), Pinterest (2.88×), Discount stores (3.98×), and Waxing (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair salon audiences in United States

See Drybar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drybar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →