Rascasse Audience Intelligence

Dyson Target Market in United States

A data profile of the people who buy, follow and care about Dyson in United States — modelled from more than twelve digital signal sources. Dyson has an estimated audience of 5,748,706 people in United States.

#1among Domestic appliances in United States#611among Brand in United States#414in Home & Garden

The average Dyson fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vacuum cleaner, Hair dryer, Water purification, with strongest over-indexing on Vacuum cleaner (17.1× the country average).

Demographically, the Dyson audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dyson fan in United States is more female, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Vacuum cleaner.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dyson profile in United States.

Audience size
5.7M
in United States
Gender
68.4%♀
31.6% male
Age
42.2
average years
Country rank
#5916
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dyson

68.4% are female, 31.6% are male, average age 42.2.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Dyson audience in United States
MetricValue
Female68.4%
Male31.6%
Average age42.2
Estimated audience size5,748,706
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Dyson audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4922%
50+26%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Dyson audience comes from United States.

Worldwide audience distribution share by country for Dyson
CountryShare
United States9.6%
Germany7.6%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dyson audience in United States is strongest.

Fig. 05

Top regions by affinity

Dyson customers by region in United States
#RegionReachAffinity×
01California~1M1.74×
02New York~500K1.64×
03New Jersey~200K1.60×
04Texas~700K1.44×
05Florida~600K1.42×
06Massachusetts~200K1.41×
07Illinois~300K1.37×
08Washington~200K1.29×
09Arizona~100K1.23×
10Nevada~70K1.22×
11Connecticut~70K1.21×
12Virginia~200K1.16×
13Hawaii~30K1.15×
14Colorado~100K1.11×
15Washington, District of Columbia~20K1.10×
16Maryland~100K1.07×
17Georgia~200K1.03×
18New Mexico~30K1.01×
19Utah~50K1.00×
20New Hampshire~20K0.99×
21Rhode Island~20K0.99×
22Pennsylvania~200K0.98×
23Oregon~60K0.96×
24Alaska~10K0.96×
25North Carolina~200K0.95×
26Tennessee~100K0.92×
27Minnesota~70K0.89×
28North Dakota~10K0.88×
29South Carolina~80K0.87×
30Kansas~40K0.86×
31Delaware~10K0.85×
32Louisiana~60K0.84×
33Nebraska~20K0.84×
34Michigan~100K0.83×
35Kentucky~60K0.83×
36Indiana~90K0.82×
37Oklahoma~50K0.82×
38Arkansas~40K0.82×
39Ohio~100K0.81×
40Wisconsin~70K0.80×
41Alabama~60K0.80×
42Idaho~20K0.80×
43Vermont~8K0.80×
44Maine~20K0.79×
45Iowa~40K0.77×
46Montana~10K0.77×
47Missouri~70K0.75×
48West Virginia~20K0.74×
49South Dakota~10K0.73×
50Mississippi~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Dyson, United States
0.69×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dyson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dyson audience
#·InterestCategoryAffinity×
01Vacuum cleanerHome & Garden17.10×
02Water purificationFood & Beverages13.68×
03Air purifierHome & Garden8.33×
04Hair dryerBeauty & Wellness7.50×
05Facial careBeauty & Wellness6.50×
06Diane KeatonMovies & TV3.81×
07MenardsHome & Garden3.62×
08Mobile phonesTechnology & Electronics2.70×
09Google DocsInternet & Social Media2.67×
10Women's clothingFashion & Accessoires2.62×
11Mobile appTechnology & Electronics2.33×
12Men's clothingFashion & Accessoires2.33×
13NatureHome & Garden2.20×
14EducationBusiness & Career2.04×
15BeveragesFood & Beverages1.74×
16FoodFood & Beverages1.65×
17Food and drinkFood & Beverages1.60×
18Fitness and wellnessSports1.57×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dyson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dyson audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
Healthy LifestyleBALANCE2.20×
Price SensitivityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dyson audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Risk AppetiteTHRILL0.96×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dyson's target market in United States?

Dyson's target market in United States covers an estimated 5,748,706 people, concentrated in California and Texas.

02

What is the gender split and age of Dyson customers?

68.4% of the Dyson audience are female, 31.6% are male, with an average age of 42.2 years.

03

Which brands do Dyson fans like most?

Dyson fans show strongest brand affinity for Vacuum cleaner (17.1×), Hair dryer (7.5×), and Water purification (13.68×) over the country average.

04

Where do Dyson fans live in United States?

Dyson fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dyson fans also like?

Beyond Dyson itself, the audience over-indexes on Hair dryer (7.5×), Water purification (13.68×), Mobile phones (2.7×), and Mobile app (2.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Dyson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →