Dyson Audience in United States

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Dyson has an estimated audience of 5,810,865 people in United States. 68.4% are female, 31.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, JDSU, Israel, Monogram.

The average Dyson fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, JDSU, with strongest over-indexing on Lulu 黃路梓茵 (11.79× the country average). Demographically, the Dyson audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Dyson fans

Demographic split for Dyson audience in United States
MetricValue
Female68.4%
Male31.6%
Average age42.2
Estimated audience size5,810,865

Audience persona

The typical Dyson fan in United States is more female, around 42.2 years old, with strong Pet Ownership tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Dyson in United States
RegionReachAffinity
California1,165,4281.82×
Texas742,2791.49×
Florida584,2621.49×
New York562,1151.73×
Illinois274,2431.42×
New Jersey237,9811.61×
Pennsylvania195,5371×
Georgia188,6681.05×
North Carolina174,5921×
Virginia167,3171.18×
Massachusetts165,3481.44×
Washington157,1821.35×
Arizona151,8981.28×
Ohio145,6660.81×
Michigan127,3640.84×
Maryland107,8491.08×
Colorado107,5101.17×
Tennessee107,1450.92×
Indiana85,9390.81×
South Carolina75,1060.86×
Minnesota73,3960.88×
Connecticut71,7561.23×
Nevada71,0331.26×
Missouri69,8620.75×
Wisconsin68,0590.78×
Oregon65,2290.98×
Alabama63,7220.78×
Louisiana62,5370.83×
Kentucky60,4310.83×
Oklahoma53,0980.82×
Utah52,2261×
Kansas38,7920.85×
Arkansas37,4600.78×
Iowa35,5920.74×
Mississippi30,5580.64×
New Mexico28,8450.99×
Hawaii27,4761.1×
Nebraska23,0830.79×
New Hampshire22,2960.97×
Idaho21,9950.75×
Washington, District of Columbia20,0841.15×
West Virginia18,2650.67×
Rhode Island17,9410.97×
Maine15,8680.76×
Delaware12,5520.78×
Montana11,8560.74×
Alaska10,8290.87×
North Dakota9,9680.84×
South Dakota8,7610.65×
Vermont7,5000.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dyson audience
BrandAffinityCategory
Lulu 黃路梓茵11.79×Movies & TV
Elsword28.38×Games
JDSU3.27×Business & Career
Israel1.98×Travel & Leisure
Monogram2.93×Home & Garden
Regional styles of Mexican music1.94×Music & Radio
Kansas1.76×Travel & Leisure
Jeep Wagoneer3.36×Cars & Mobility
Women's empowerment2.37×Politics & Society
Public speaking1.8×Politics & Society
Home staging2.32×Home & Garden
Lindy Hop4.03×Music & Radio
Janitor2.52×Home & Garden
Meals on Wheels2.15×Food & Beverages
Stamp collecting1.73×Home & Garden
Jeep Grand Cherokee (WJ)2.2×Cars & Mobility
Hayward, California3.8×Travel & Leisure
Fairfield County, Connecticut3.51×Travel & Leisure
Tierra caliente2.56×Travel & Leisure
CAC 401.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dyson audience
TraitClusterScore
Pet OwnershipJOY2.14
Quality AwarenessPREMIUM1.85
Family OrientationCONSERVATISM1.72
Design AffinityPREMIUM1.68
IndulgenceJOY1.65
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Dyson
CountryShare
United States10.1%
Germany8.0%
Italy7.7%

See Dyson audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Dyson have in United States?

Dyson has an estimated audience of 5,810,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Dyson fans?

68.4% of Dyson fans are female, 31.6% are male, with an average age of 42.2 years.

Which brands do Dyson fans like most?

Dyson fans show strongest brand affinity for Lulu 黃路梓茵 (11.79×), Elsword (28.38×), and JDSU (3.27×) over the country average.

Where do Dyson fans live in United States?

Dyson fans in United States are most concentrated in California (reach 1,165,428), Texas (reach 742,279), and Florida (reach 584,262). These three regions account for the largest share of the active audience.

What other brands do Dyson fans also like?

Beyond Dyson itself, the audience over-indexes on Elsword (28.38×), JDSU (3.27×), Israel (1.98×), and Monogram (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dyson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.