Vacuum cleaner Audience in United States

Vacuum cleaner logo

Vacuum cleaner has an estimated audience of 11,153,696 people in United States. 64.7% are female, 35.3% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Robotic vacuum cleaner, Lowe's, AutoZone, Best Buy, Dyson.

The average Vacuum cleaner fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Robotic vacuum cleaner, Lowe's, AutoZone, with strongest over-indexing on Robotic vacuum cleaner (10.13× the country average). Demographically, the Vacuum cleaner audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Vacuum cleaner fans

Demographic split for Vacuum cleaner audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.0
Estimated audience size11,153,696

Audience persona

The typical Vacuum cleaner fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Robotic vacuum cleaner.

Top regions in United States

Top regions ranked by reach for Vacuum cleaner in United States
RegionReachAffinity
California1,181,6540.96×
Texas1,177,2051.23×
Florida871,4201.15×
New York645,6581.04×
Georgia489,9431.43×
North Carolina453,6571.35×
Pennsylvania436,0081.16×
Illinois423,5071.14×
Ohio422,0911.23×
Michigan355,0881.22×
Virginia330,6061.22×
New Jersey312,9081.1×
Tennessee284,2481.27×
Maryland247,1581.29×
Massachusetts233,3801.06×
Indiana228,4281.12×
South Carolina217,9741.3×
Alabama215,3591.38×
Washington203,2580.91×
Arizona197,4700.87×
Missouri185,9951.03×
Wisconsin175,1271.04×
Louisiana173,3631.21×
Kentucky154,7221.11×
Minnesota149,0180.93×
Colorado134,2830.76×
Oklahoma131,6211.06×
Connecticut121,2801.08×
Mississippi117,8311.28×
Oregon107,4690.84×
Arkansas106,5481.16×
Nevada91,7200.85×
Kansas83,4310.95×
Iowa80,7280.88×
Utah57,5500.58×
West Virginia52,8061.02×
New Mexico49,4480.88×
Nebraska46,1570.83×
Idaho41,4390.74×
New Hampshire38,1190.87×
Hawaii35,2440.74×
Maine34,3920.86×
Delaware33,5001.09×
Rhode Island30,6820.86×
Washington, District of Columbia27,6430.82×
Montana21,3570.69×
South Dakota18,5450.72×
North Dakota16,9910.74×
Vermont14,7710.75×
Alaska13,0010.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vacuum cleaner audience
BrandAffinityCategory
Robotic vacuum cleaner10.13×Home & Garden
Lowe's1.56×Shopping
AutoZone1.66×Cars & Mobility
Best Buy1.56×Shopping
Dyson4.83×Home & Garden
Staples Inc.1.84×Business & Career
Menards1.68×Home & Garden
Roomba6.92×Technology & Electronics
Power tool1.69×Home & Garden
O'Reilly Auto Parts1.85×Cars & Mobility
Ace Hardware1.55×Home & Garden
Housekeeping1.73×Travel & Leisure
Drill1.67×Home & Garden
Kitchenware1.54×Home & Garden
Cleaning1.97×Home & Garden
Wrench1.66×Home & Garden
Vacuum2.48×Politics & Society
Advance Auto Parts1.52×Cars & Mobility
Spring cleaning1.75×Home & Garden
Office Depot1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacuum cleaner audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
IndulgenceJOY1.66
Family OrientationCONSERVATISM1.43
Convenience OrientationPREMIUM1.37
Pet OwnershipJOY1.34
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Vacuum cleaner
CountryShare
United States11.5%
Italy6.4%
Germany5.1%

See Vacuum cleaner audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Vacuum cleaner have in United States?

Vacuum cleaner has an estimated audience of 11,153,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Vacuum cleaner fans?

64.7% of Vacuum cleaner fans are female, 35.3% are male, with an average age of 43.0 years.

Which brands do Vacuum cleaner fans like most?

Vacuum cleaner fans show strongest brand affinity for Robotic vacuum cleaner (10.13×), Lowe's (1.56×), and AutoZone (1.66×) over the country average.

Where do Vacuum cleaner fans live in United States?

Vacuum cleaner fans in United States are most concentrated in California (reach 1,181,654), Texas (reach 1,177,205), and Florida (reach 871,420). These three regions account for the largest share of the active audience.

What other brands do Vacuum cleaner fans also like?

Beyond Vacuum cleaner itself, the audience over-indexes on Lowe's (1.56×), AutoZone (1.66×), Best Buy (1.56×), and Dyson (4.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.