Rascasse Audience Intelligence

Vacuum cleaner Audience in United States

A data profile of the people who buy, follow and care about Vacuum cleaner in United States — modelled from more than twelve digital signal sources. Vacuum cleaner has an estimated audience of 11,153,696 people in United States.

#2092among Topic in United States#227in Home & Garden

The average Vacuum cleaner fan in United States is 43.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Robotic vacuum cleaner, AutoZone, Best Buy, with strongest over-indexing on Robotic vacuum cleaner (10.13× the country average).

Demographically, the Vacuum cleaner audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vacuum cleaner fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Robotic vacuum cleaner.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacuum cleaner profile in United States.

Audience size
11.2M
in United States
Gender
64.7%♀
35.3% male
Age
43.0
average years
Country rank
#3218
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vacuum cleaner fans

64.7% are female, 35.3% are male, average age 43.0.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Vacuum cleaner audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.0
Estimated audience size11,153,696
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Vacuum cleaner audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Vacuum cleaner audience comes from United States.

Worldwide audience distribution share by country for Vacuum cleaner
CountryShare
United States11.5%
Italy6.4%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacuum cleaner audience in United States is strongest.

Fig. 05

Top regions by affinity

Vacuum cleaner fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.42×
02Mississippi~100K1.42×
03Georgia~500K1.39×
04North Carolina~400K1.30×
05South Carolina~200K1.29×
06Maryland~200K1.27×
07Tennessee~300K1.25×
08Louisiana~200K1.21×
09Arkansas~100K1.21×
10Texas~1M1.19×
11Virginia~300K1.19×
12Ohio~400K1.18×
13Michigan~300K1.16×
14Pennsylvania~400K1.12×
15Delaware~30K1.12×
16Kentucky~200K1.11×
17Florida~800K1.09×
18West Virginia~60K1.09×
19Indiana~200K1.08×
20Oklahoma~100K1.08×
21Illinois~400K1.07×
22New Jersey~300K1.06×
23Connecticut~100K1.06×
24Wisconsin~200K1.02×
25Missouri~200K1.01×
26Massachusetts~200K1.00×
27New York~600K0.97×
28Kansas~80K0.94×
29New Mexico~50K0.94×
30Maine~40K0.93×
31Minnesota~100K0.91×
32Iowa~80K0.90×
33New Hampshire~40K0.90×
34Rhode Island~30K0.90×
35California~1M0.89×
36Washington~200K0.88×
37Nebraska~50K0.86×
38Arizona~200K0.85×
39North Dakota~20K0.84×
40Oregon~100K0.83×
41Nevada~90K0.83×
42Vermont~20K0.83×
43Washington, District of Columbia~30K0.81×
44South Dakota~20K0.81×
45Idaho~40K0.78×
46Hawaii~40K0.76×
47Montana~20K0.76×
48Colorado~100K0.75×
49Alaska~20K0.69×
50Utah~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Vacuum cleaner, United States
0.60×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacuum cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacuum cleaner audience
#·InterestCategoryAffinity×
01Robotic vacuum cleanerHome & Garden10.13×
02RoombaTechnology & Electronics6.92×
03DysonHome & Garden4.83×
04VacuumPolitics & Society2.48×
05CleaningHome & Garden1.97×
06O'Reilly Auto PartsCars & Mobility1.85×
07Staples Inc.Business & Career1.84×
08Drill bitHome & Garden1.79×
09Spring cleaningHome & Garden1.75×
10HousekeepingTravel & Leisure1.73×
11Office DepotShopping1.72×
12Power toolHome & Garden1.69×
13MenardsHome & Garden1.68×
14DrillHome & Garden1.67×
15AutoZoneCars & Mobility1.66×
16WrenchHome & Garden1.66×
17Best BuyShopping1.56×
18Ace HardwareHome & Garden1.55×
19KitchenwareHome & Garden1.54×
20Advance Auto PartsCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacuum cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacuum cleaner audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.40×
DIY MentalityTHRILL1.25×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacuum cleaner audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
IndulgenceJOY0.84×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vacuum cleaner have in United States?

Vacuum cleaner has an estimated audience of 11,153,696 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vacuum cleaner fans?

64.7% of Vacuum cleaner fans are female, 35.3% are male, with an average age of 43.0 years.

03

Which brands do Vacuum cleaner fans like most?

Vacuum cleaner fans show strongest brand affinity for Robotic vacuum cleaner (10.13×), AutoZone (1.66×), and Best Buy (1.56×) over the country average.

04

Where do Vacuum cleaner fans live in United States?

Vacuum cleaner fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Vacuum cleaner fans also like?

Beyond Vacuum cleaner itself, the audience over-indexes on AutoZone (1.66×), Best Buy (1.56×), Dyson (4.83×), and Staples Inc. (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vacuum cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →