Roomba Audience in United States

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Roomba has an estimated audience of 1,926,101 people in United States. 70.9% are female, 29.1% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: I, Robot (film), Siri, Best Buy, Vacuum cleaner, Z-Wave.

The average Roomba fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include I, Robot (film), Siri, Best Buy, with strongest over-indexing on I, Robot (film) (22.81× the country average). Demographically, the Roomba audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Roomba fans

Demographic split for Roomba audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.1
Estimated audience size1,926,101

Audience persona

The typical Roomba fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for I, Robot (film).

Top regions in United States

Top regions ranked by reach for Roomba in United States
RegionReachAffinity
California217,5011.03×
Texas186,2231.12×
Florida141,0871.08×
New York101,3480.94×
Illinois68,5791.07×
Pennsylvania62,2390.96×
North Carolina61,1981.06×
Georgia58,9370.99×
Ohio58,2330.98×
Michigan49,2690.98×
Virginia47,3811.01×
Washington46,5441.2×
New Jersey44,2500.9×
Massachusetts41,9911.11×
Arizona40,8871.04×
Tennessee40,4791.05×
Indiana35,9691.02×
Missouri32,6111.05×
Colorado31,4121.03×
South Carolina29,7161.03×
Wisconsin28,3040.98×
Alabama27,9571.04×
Minnesota27,6921×
Maryland27,3220.82×
Oregon26,3871.2×
Kentucky25,4511.05×
Louisiana24,5330.99×
Oklahoma22,6651.06×
Connecticut17,2390.89×
Arkansas16,6391.05×
Nevada16,5670.89×
Iowa15,6890.99×
Kansas15,5571.02×
Utah15,2820.89×
Mississippi13,8630.87×
Idaho10,5681.09×
Nebraska10,1471.05×
West Virginia8,9321×
Hawaii8,5981.04×
New Mexico8,2110.85×
New Hampshire7,7121.02×
Maine7,2121.05×
Montana6,0411.13×
Rhode Island5,2720.86×
Washington, District of Columbia5,2060.9×
North Dakota4,5011.14×
South Dakota4,3620.98×
Delaware4,1710.78×
Alaska3,8570.94×
Vermont3,2300.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roomba audience
BrandAffinityCategory
I, Robot (film)22.81×Movies & TV
Siri24.69×Technology & Electronics
Best Buy2.62×Shopping
Vacuum cleaner6.09×Home & Garden
Z-Wave55.63×Technology & Electronics
Outdoor recreation1.52×Sports
Mop10.08×Home & Garden
Wischmopp9.74×Home & Garden
Bissell11.52×Home & Garden
Ace Hardware2.73×Home & Garden
Vax (vacuum)32.55×Home & Garden
Ford EcoSport12.05×Cars & Mobility
Siemens11.96×Home & Garden
GoFundMe5.44×Business & Career
Lowe's1.62×Shopping
Leaf blower11.11×Home & Garden
Reddit1.71×Internet & Social Media
Voice command device11.72×Technology & Electronics
Gmail1.75×Internet & Social Media
Carpet cleaning3.85×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roomba audience
TraitClusterScore
Quality AwarenessPREMIUM2.05
Family OrientationCONSERVATISM1.83
Pet OwnershipJOY1.8
IndulgenceJOY1.76
Design AffinityPREMIUM1.48
Convenience OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Roomba
CountryShare
United States36.2%
Italy7.7%
Spain6.3%

See Roomba audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Roomba have in United States?

Roomba has an estimated audience of 1,926,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Roomba fans?

70.9% of Roomba fans are female, 29.1% are male, with an average age of 41.1 years.

Which brands do Roomba fans like most?

Roomba fans show strongest brand affinity for I, Robot (film) (22.81×), Siri (24.69×), and Best Buy (2.62×) over the country average.

Where do Roomba fans live in United States?

Roomba fans in United States are most concentrated in California (reach 217,501), Texas (reach 186,223), and Florida (reach 141,087). These three regions account for the largest share of the active audience.

What other brands do Roomba fans also like?

Beyond Roomba itself, the audience over-indexes on Siri (24.69×), Best Buy (2.62×), Vacuum cleaner (6.09×), and Z-Wave (55.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roomba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.