Rascasse Audience Intelligence

Roomba Target Market in United States

A data profile of the people who buy, follow and care about Roomba in United States — modelled from more than twelve digital signal sources. Roomba has an estimated audience of 1,930,398 people in United States.

#21among Software in United States#1502among Brand in United States#524in Technology & Electronics

The average Roomba fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include I, Robot (film), Siri, Best Buy, with strongest over-indexing on I, Robot (film) (22.81× the country average).

Demographically, the Roomba audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roomba fan in United States is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for I, Robot (film).

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roomba profile in United States.

Audience size
1.9M
in United States
Gender
70.9%♀
29.1% male
Age
41.1
average years
Country rank
#14634
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roomba

70.9% are female, 29.1% are male, average age 41.1.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Roomba audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.1
Estimated audience size1,930,398
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Roomba audience in United States
Age bracketShare%
16-1912%
20-2921%
30-3924%
40-4922%
50+21%
Fig. 04

Worldwide distribution

36.3%

of the worldwide Roomba audience comes from United States.

Worldwide audience distribution share by country for Roomba
CountryShare
United States36.3%
Italy7.5%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roomba audience in United States is strongest.

Fig. 05

Top regions by affinity

Roomba customers by region in United States
#RegionReachAffinity×
01Montana~6K1.19×
02North Dakota~5K1.17×
03Washington~40K1.15×
04Oregon~20K1.13×
05Maine~8K1.11×
06Idaho~10K1.10×
07Texas~200K1.08×
08Nebraska~10K1.08×
09Arkansas~20K1.06×
10West Virginia~9K1.06×
11South Dakota~5K1.06×
12Missouri~30K1.05×
13New Hampshire~8K1.05×
14Arizona~40K1.04×
15Alabama~30K1.04×
16Kansas~20K1.04×
17Florida~100K1.03×
18Illinois~70K1.03×
19North Carolina~60K1.03×
20Tennessee~40K1.03×
21Massachusetts~40K1.03×
22South Carolina~30K1.03×
23Louisiana~30K1.03×
24Kentucky~20K1.03×
25Oklahoma~20K1.03×
26Hawaii~8K1.03×
27Indiana~40K1.02×
28Alaska~4K1.02×
29Colorado~30K1.00×
30Iowa~20K1.00×
31Virginia~50K0.99×
32Minnesota~30K0.99×
33Vermont~3K0.99×
34California~200K0.97×
35Ohio~60K0.97×
36Wisconsin~30K0.97×
37Georgia~60K0.95×
38Pennsylvania~60K0.93×
39Michigan~50K0.93×
40Mississippi~10K0.92×
41Rhode Island~6K0.92×
42Connecticut~20K0.90×
43New Mexico~9K0.90×
44Nevada~20K0.89×
45New York~90K0.88×
46New Jersey~40K0.87×
47Washington, District of Columbia~5K0.87×
48Utah~10K0.86×
49Delaware~5K0.85×
50Maryland~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Roomba, United States
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roomba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roomba audience
#·InterestCategoryAffinity×
01Z-WaveTechnology & Electronics55.63×
02Vax (vacuum)Home & Garden32.55×
03SiriTechnology & Electronics24.69×
04I, Robot (film)Movies & TV22.81×
05Ford EcoSportCars & Mobility12.05×
06SiemensHome & Garden11.96×
07Voice command deviceTechnology & Electronics11.72×
08BissellHome & Garden11.52×
09Leaf blowerHome & Garden11.11×
10MopHome & Garden10.08×
11WischmoppHome & Garden9.74×
12America FerreraMovies & TV6.36×
13Vacuum cleanerHome & Garden6.09×
14GoFundMeBusiness & Career5.44×
15Carpet cleaningHome & Garden3.85×
16Ace HardwareHome & Garden2.73×
17Best BuyShopping2.62×
18GmailInternet & Social Media1.75×
19RedditInternet & Social Media1.71×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roomba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roomba audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.65×
Early Adopter MentalityPOWER1.63×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roomba audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
TraditionCONSERVATISM1.05×
Community OrientationOPEN1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roomba's target market in United States?

Roomba's target market in United States covers an estimated 1,930,398 people, concentrated in California and Texas.

02

What is the gender split and age of Roomba customers?

70.9% of the Roomba audience are female, 29.1% are male, with an average age of 41.1 years.

03

Which brands do Roomba fans like most?

Roomba fans show strongest brand affinity for I, Robot (film) (22.81×), Siri (24.69×), and Best Buy (2.62×) over the country average.

04

Where do Roomba fans live in United States?

Roomba fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Roomba fans also like?

Beyond Roomba itself, the audience over-indexes on Siri (24.69×), Best Buy (2.62×), Vacuum cleaner (6.09×), and Z-Wave (55.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Roomba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roomba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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