Rascasse Audience Intelligence

Siemens Target Market in United States

A data profile of the people who buy, follow and care about Siemens in United States — modelled from more than twelve digital signal sources. Siemens has an estimated audience of 1,156,465 people in United States.

#7among Domestic appliances in United States#2201among Brand in United States#1053in Home & Garden

The average Siemens fan in United States is 42.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include SEW-Eurodrive, Liebherr, Siemens Energy, with strongest over-indexing on SEW-Eurodrive (319.46× the country average).

Demographically, the Siemens audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Siemens fan in United States is more male, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for SEW-Eurodrive.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Siemens profile in United States.

Audience size
1.2M
in United States
Gender
38.7%♀
61.3% male
Age
42.8
average years
Country rank
#21422
Brand in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Siemens

38.7% are female, 61.3% are male, average age 42.8.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Siemens audience in United States
MetricValue
Female38.7%
Male61.3%
Average age42.8
Estimated audience size1,156,465
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Siemens audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Siemens audience comes from United States.

Worldwide audience distribution share by country for Siemens
CountryShare
Germany14.6%
India8.2%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Siemens audience in United States is strongest.

Fig. 05

Top regions by affinity

Siemens customers by region in United States
#RegionReachAffinity×
01North Carolina~100K2.99×
02South Carolina~50K2.06×
03Georgia~80K1.69×
04Texas~200K1.62×
05Washington, District of Columbia~7K1.59×
06Illinois~70K1.41×
07Virginia~50K1.40×
08Massachusetts~40K1.34×
09California~200K1.26×
10New Jersey~50K1.26×
11Mississippi~20K1.26×
12Oregon~20K1.24×
13Michigan~50K1.21×
14Delaware~5K1.19×
15Pennsylvania~60K1.12×
16Maryland~30K1.09×
17Florida~100K1.08×
18Alaska~3K1.05×
19Washington~30K1.04×
20New York~80K1.03×
21Ohio~50K1.00×
22Tennessee~30K1.00×
23Indiana~30K0.95×
24Minnesota~20K0.94×
25Colorado~20K0.91×
26Iowa~10K0.91×
27Kansas~10K0.88×
28New Hampshire~5K0.88×
29Oklahoma~10K0.86×
30Alabama~20K0.85×
31Rhode Island~4K0.85×
32Louisiana~20K0.82×
33Connecticut~10K0.82×
34Missouri~20K0.79×
35Maine~4K0.78×
36Wisconsin~20K0.77×
37Kentucky~10K0.77×
38Nevada~10K0.76×
39Arizona~20K0.74×
40Utah~10K0.74×
41Vermont~2K0.74×
42Idaho~5K0.72×
43Nebraska~5K0.70×
44South Dakota~2K0.68×
45Arkansas~8K0.67×
46North Dakota~2K0.67×
47Montana~3K0.64×
48West Virginia~4K0.63×
49New Mexico~5K0.62×
50Hawaii~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Siemens, United States
0.59×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Siemens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Siemens audience
#·InterestCategoryAffinity×
01SEW-EurodriveBusiness & Career319.46×
02John CockerillBusiness & Career319.46×
03Vitesco TechnologiesTechnology & Electronics214.61×
04LiebherrHome & Garden213.97×
05Siemens EnergyBusiness & Career161.38×
06Electric power distributionHome & Garden23.34×
07Blue bookCars & Mobility21.44×
08Environmental technologyHome & Garden16.65×
09TechnicianTechnology & Electronics10.97×
10Wind turbineHome & Garden10.08×
11Industrial engineeringBusiness & Career10.00×
12Cutting tool (machining)Home & Garden9.65×
13Financial accountingBusiness & Career8.99×
14Machine toolHome & Garden8.21×
15GitHubInternet & Social Media6.70×
16Anthony EdwardsMovies & TV6.37×
17Google DocsInternet & Social Media3.77×
18GmailInternet & Social Media3.34×
19Lindsey GrahamPolitics & Society3.12×
20TransportCars & Mobility2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Siemens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Siemens audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.58×
PatriotismCONSERVATISM2.24×
Career OrientationPOWER1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Siemens audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
CreativityOPEN0.85×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Siemens's target market in United States?

Siemens's target market in United States covers an estimated 1,156,465 people, concentrated in Texas and California.

02

What is the gender split and age of Siemens customers?

38.7% of the Siemens audience are female, 61.3% are male, with an average age of 42.8 years.

03

Which brands do Siemens fans like most?

Siemens fans show strongest brand affinity for SEW-Eurodrive (319.46×), Liebherr (213.97×), and Siemens Energy (161.38×) over the country average.

04

Where do Siemens fans live in United States?

Siemens fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Siemens fans also like?

Beyond Siemens itself, the audience over-indexes on Liebherr (213.97×), Siemens Energy (161.38×), Environmental technology (16.65×), and Wind turbine (10.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See Siemens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Siemens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →