Siemens Audience in United States

Siemens logo

Siemens has an estimated audience of 1,476,110 people in United States. 38.7% are female, 61.3% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: SEW-Eurodrive, Liebherr, Siemens Energy, Environmental technology, Wind turbine.

The average Siemens fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SEW-Eurodrive, Liebherr, Siemens Energy, with strongest over-indexing on SEW-Eurodrive (319.46× the country average). Demographically, the Siemens audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of Siemens fans

Demographic split for Siemens audience in United States
MetricValue
Female38.7%
Male61.3%
Average age42.8
Estimated audience size1,476,110

Audience persona

The typical Siemens fan in United States is more male, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for SEW-Eurodrive.

Top regions in United States

Top regions ranked by reach for Siemens in United States
RegionReachAffinity
California217,2701.34×
Texas205,0351.62×
Florida108,9231.09×
North Carolina98,6382.22×
New York93,4911.13×
Illinois73,9521.5×
Georgia65,2261.43×
Virginia60,8421.69×
Pennsylvania58,8681.18×
Ohio49,5551.09×
Michigan49,3311.28×
New Jersey41,9121.12×
Massachusetts41,5381.43×
South Carolina36,8441.66×
Washington33,5241.13×
Tennessee30,2991.02×
Indiana28,3691.05×
Maryland25,6371.01×
Oregon23,1021.37×
Colorado22,9240.99×
Arizona22,7960.76×
Minnesota20,1580.95×
Missouri19,5310.82×
Wisconsin18,4930.83×
Alabama16,9820.82×
Louisiana15,2810.8×
Kentucky14,9360.81×
Mississippi14,3661.18×
Oklahoma14,0130.85×
Connecticut12,8020.86×
Iowa11,3440.93×
Kansas10,8070.93×
Nevada10,5940.74×
Utah9,7910.74×
Arkansas7,7830.64×
Washington, District of Columbia7,7261.74×
Nebraska5,0840.69×
New Hampshire5,0840.87×
Delaware4,8941.2×
Idaho4,6230.62×
New Mexico4,4270.6×
Rhode Island3,9710.85×
Maine3,8880.74×
West Virginia3,6670.53×
Hawaii3,1710.5×
Alaska2,8320.9×
Montana2,1270.52×
South Dakota1,8870.55×
Vermont1,5940.62×
North Dakota1,5570.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Siemens audience
BrandAffinityCategory
SEW-Eurodrive319.46×Business & Career
Liebherr213.97×Home & Garden
Siemens Energy161.38×Business & Career
Environmental technology16.65×Home & Garden
Wind turbine10.08×Home & Garden
Electric power distribution23.34×Home & Garden
Blue book21.44×Cars & Mobility
Technician10.97×Technology & Electronics
Vitesco Technologies214.61×Technology & Electronics
Machine tool8.21×Home & Garden
Financial accounting8.99×Business & Career
Google Docs3.77×Internet & Social Media
John Cockerill319.46×Business & Career
Anthony Edwards6.37×Movies & TV
Cutting tool (machining)9.65×Home & Garden
Industrial engineering10×Business & Career
Transport2.85×Cars & Mobility
Gmail3.34×Internet & Social Media
Plumbing fixture11.15×Home & Garden
GitHub6.7×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Siemens audience
TraitClusterScore
Luxury OrientationPREMIUM2.71
Quality AwarenessPREMIUM2.41
Risk AppetiteTHRILL2.22
Career OrientationPOWER1.71
SustainabilityBALANCE1.58
Need for SecurityCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Siemens
CountryShare
Germany15.1%
United States9.4%
India8.6%

See Siemens audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does Siemens have in United States?

Siemens has an estimated audience of 1,476,110 people in United States, concentrated in California and Texas.

What is the gender split and age of Siemens fans?

38.7% of Siemens fans are female, 61.3% are male, with an average age of 42.8 years.

Which brands do Siemens fans like most?

Siemens fans show strongest brand affinity for SEW-Eurodrive (319.46×), Liebherr (213.97×), and Siemens Energy (161.38×) over the country average.

Where do Siemens fans live in United States?

Siemens fans in United States are most concentrated in California (reach 217,270), Texas (reach 205,035), and Florida (reach 108,923). These three regions account for the largest share of the active audience.

What other brands do Siemens fans also like?

Beyond Siemens itself, the audience over-indexes on Liebherr (213.97×), Siemens Energy (161.38×), Environmental technology (16.65×), and Wind turbine (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Siemens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.