Rascasse Audience Intelligence

Environmental technology Audience in United States

A data profile of the people who buy, follow and care about Environmental technology in United States — modelled from more than twelve digital signal sources. Environmental technology has an estimated audience of 6,218,859 people in United States.

#3288among Topic in United States#394in Home & Garden

The average Environmental technology fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, Renewable energy, Solar energy, with strongest over-indexing on United Parcel Service (7.24× the country average).

Demographically, the Environmental technology audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmental technology fan in United States is balanced, around 31.6 years old, with strong Sustainability tendencies and a notable affinity for United Parcel Service.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental technology profile in United States.

Audience size
6.2M
in United States
Gender
52.5%♀
47.5% male
Age
31.6
average years
Country rank
#5564
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental technology fans

52.5% are female, 47.5% are male, average age 31.6.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Environmental technology audience in United States
MetricValue
Female52.5%
Male47.5%
Average age31.6
Estimated audience size6,218,859
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Environmental technology audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3912%
40-4910%
50+12%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Environmental technology audience comes from United States.

Worldwide audience distribution share by country for Environmental technology
CountryShare
United States30.9%
France6.2%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmental technology fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.17×
02South Dakota~20K1.12×
03Delaware~20K1.10×
04West Virginia~30K1.07×
05Maine~20K1.07×
06Alaska~10K1.07×
07Kentucky~80K1.06×
08New Hampshire~30K1.06×
09North Dakota~10K1.05×
10Montana~20K1.04×
11Rhode Island~20K1.03×
12Mississippi~50K1.02×
13New Mexico~30K1.02×
14Nebraska~30K1.01×
15Arkansas~50K1.00×
16Kansas~50K1.00×
17Idaho~30K1.00×
18Hawaii~30K1.00×
19Washington, District of Columbia~20K1.00×
20Florida~400K0.99×
21Maryland~100K0.99×
22Indiana~100K0.98×
23Iowa~50K0.98×
24Louisiana~80K0.97×
25Nevada~60K0.97×
26Oklahoma~70K0.96×
27Utah~50K0.96×
28Alabama~80K0.95×
29Oregon~70K0.95×
30Connecticut~60K0.95×
31Missouri~90K0.94×
32South Carolina~90K0.94×
33Wisconsin~90K0.94×
34Arizona~100K0.93×
35Tennessee~100K0.93×
36Minnesota~80K0.93×
37Illinois~200K0.92×
38Colorado~90K0.92×
39Virginia~100K0.91×
40Washington~100K0.91×
41Massachusetts~100K0.91×
42Michigan~100K0.90×
43North Carolina~200K0.89×
44New Jersey~100K0.89×
45Pennsylvania~200K0.88×
46Georgia~200K0.88×
47Ohio~200K0.88×
48Texas~400K0.81×
49New York~300K0.80×
50California~500K0.76×
Fig. 06

Affinity by region

Affinity by region — Environmental technology, United States
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental technology audience
#·InterestCategoryAffinity×
01Qatar AirwaysTravel & Leisure13.47×
02Renewable energyBusiness & Career8.89×
03Dominican RepublicTravel & Leisure8.37×
04Sustainable energyHome & Garden7.36×
05United Parcel ServiceBusiness & Career7.24×
06Solar energyHome & Garden6.84×
07Tesla MotorsCars & Mobility6.40×
08Lawn mowerHome & Garden6.11×
09Discount TireShopping5.62×
10Hardware storeHome & Garden4.42×
11Rail transportTravel & Leisure4.39×
12Credit (finance)Business & Career4.16×
13Cloud computingTechnology & Electronics3.58×
14Home AppliancesHome & Garden3.19×
15TelecommunicationTechnology & Electronics3.16×
16BankingBusiness & Career3.00×
17InsuranceBusiness & Career2.81×
18SmartphonesTechnology & Electronics2.44×
19Home improvementHome & Garden2.40×
20CookingFood & Beverages1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental technology audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.21×
DIY MentalityTHRILL2.04×
Need for SecurityCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental technology audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
MindfulnessBALANCE0.80×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental technology have in United States?

Environmental technology has an estimated audience of 6,218,859 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Environmental technology fans?

52.5% of Environmental technology fans are female, 47.5% are male, with an average age of 31.6 years.

03

Which brands do Environmental technology fans like most?

Environmental technology fans show strongest brand affinity for United Parcel Service (7.24×), Renewable energy (8.89×), and Solar energy (6.84×) over the country average.

04

Where do Environmental technology fans live in United States?

Environmental technology fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental technology fans also like?

Beyond Environmental technology itself, the audience over-indexes on Renewable energy (8.89×), Solar energy (6.84×), Sustainable energy (7.36×), and Dominican Republic (8.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Environmental technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmental technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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