Rascasse Audience Intelligence

Environmental technology Audience in Germany

A data profile of the people who buy, follow and care about Environmental technology in Germany — modelled from more than twelve digital signal sources. Environmental technology has an estimated audience of 661,508 people in Germany.

#3992among Topic in Germany#558in Home & Garden

The average Environmental technology fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RDS, Efficient energy use, Solar energy, with strongest over-indexing on RDS (16.87× the country average).

Demographically, the Environmental technology audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Environmental technology fan in Germany is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for RDS.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmental technology profile in Germany.

Audience size
662K
in Germany
Gender
41.3%♀
58.7% male
Age
35.1
average years
Country rank
#9282
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmental technology fans

41.3% are female, 58.7% are male, average age 35.1.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Environmental technology audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age35.1
Estimated audience size661,508
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Environmental technology audience in Germany
Age bracketShare%
16-1928%
20-2926%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Environmental technology audience comes from Germany.

Worldwide audience distribution share by country for Environmental technology
CountryShare
United States30.9%
France6.2%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmental technology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Environmental technology fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.51×
02Mecklenburg-Vorpommern~10K1.13×
03Sachsen-Anhalt~20K1.09×
04Thüringen~20K1.09×
05Brandenburg~20K1.02×
06Hamburg~10K0.98×
07Schleswig-Holstein~20K0.97×
08Rheinland-Pfalz~30K0.95×
09Sachsen~30K0.94×
10Berlin~30K0.91×
11Niedersachsen~60K0.88×
12Hessen~40K0.88×
13Baden-Württemberg~80K0.85×
14Bayern~90K0.82×
15Nordrhein-Westfalen~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Environmental technology, Germany
0.80×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmental technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmental technology audience
#·InterestCategoryAffinity×
01RDSMovies & TV16.87×
02HusqvarnaHome & Garden8.30×
03Major League SoccerSports7.96×
04FertilizerHome & Garden6.71×
05WürthHome & Garden5.79×
06MakitaHome & Garden5.17×
07Photovoltaic systemHome & Garden4.49×
08Luxury yachtTravel & Leisure4.36×
09PhotovoltaicsHome & Garden3.95×
10Efficient energy useTechnology & Electronics3.73×
11Solar energyHome & Garden3.56×
12Tour de FranceSports3.33×
13Solar powerHome & Garden3.30×
14Public transportCars & Mobility3.25×
15VolunteeringPolitics & Society3.04×
16Renewable energyBusiness & Career2.77×
17ADACCars & Mobility2.64×
18Müller (company)Food & Beverages2.04×
19Netto Marken-DiscountShopping1.88×
20TagesschauMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmental technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmental technology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Need for SecurityCONSERVATISM1.89×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmental technology audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
CreativityOPEN0.64×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmental technology have in Germany?

Environmental technology has an estimated audience of 661,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Environmental technology fans?

41.3% of Environmental technology fans are female, 58.7% are male, with an average age of 35.1 years.

03

Which brands do Environmental technology fans like most?

Environmental technology fans show strongest brand affinity for RDS (16.87×), Efficient energy use (3.73×), and Solar energy (3.56×) over the country average.

04

Where do Environmental technology fans live in Germany?

Environmental technology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Environmental technology fans also like?

Beyond Environmental technology itself, the audience over-indexes on Efficient energy use (3.73×), Solar energy (3.56×), Würth (5.79×), and Major League Soccer (7.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Environmental technology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmental technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →