Environmental technology Audience in Germany
Environmental technology has an estimated audience of 661,508 people in Germany. 41.3% are female, 58.7% are male, average age 35.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ethical consumerism, Luxury yacht, Satire, Photovoltaics, Renewable energy.
The average Environmental technology fan in Germany is 35.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ethical consumerism, Luxury yacht, Satire, with strongest over-indexing on Ethical consumerism (4.95× the country average). Demographically, the Environmental technology audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Environmental technology fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 35.1 |
| Estimated audience size | 661,508 |
Audience persona
The typical Environmental technology fan in Germany is more male, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 37,291 | 0.35× |
| Nordrhein-Westfalen | 36,277 | 0.25× |
| Baden-Württemberg | 30,213 | 0.33× |
| Thüringen | 25,562 | 1.52× |
| Sachsen-Anhalt | 25,220 | 1.47× |
| Rheinland-Pfalz | 23,751 | 0.72× |
| Brandenburg | 23,009 | 1.12× |
| Niedersachsen | 21,762 | 0.34× |
| Bremen | 21,638 | 3.82× |
| Mecklenburg-Vorpommern | 21,551 | 1.71× |
| Sachsen | 20,667 | 0.64× |
| Schleswig-Holstein | 20,342 | 0.86× |
| Hessen | 18,642 | 0.37× |
| Berlin | 18,027 | 0.61× |
| Hamburg | 13,386 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethical consumerism | 4.95× | Shopping |
| Luxury yacht | 5.01× | Travel & Leisure |
| Satire | 4.08× | Literature |
| Photovoltaics | 3.61× | Home & Garden |
| Renewable energy | 2.73× | Business & Career |
| Solar power | 3.23× | Home & Garden |
| Pets | 1.63× | Pets & Animals |
| Tagesschau | 1.71× | Movies & TV |
| Netto Marken-Discount | 1.99× | Shopping |
| ADAC | 2.8× | Cars & Mobility |
| FC Bayern Munich | 1.66× | Sports |
| Photovoltaic system | 4.26× | Home & Garden |
| Automobiles | 1.73× | Cars & Mobility |
| Al-Hilal FC | 11.8× | Sports |
| Efficient energy use | 2.75× | Technology & Electronics |
| Desktop computers | 3.97× | Technology & Electronics |
| FRITZ!Box | 2.43× | Technology & Electronics |
| Husqvarna | 6.71× | Home & Garden |
| Solar energy | 2.56× | Home & Garden |
| Allgäu | 4.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.87 |
| Patriotism | CONSERVATISM | 1.82 |
| Need for Security | CONSERVATISM | 1.75 |
| Community Orientation | OPEN | 1.66 |
| DIY Mentality | THRILL | 1.6 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| France | 6.2% |
| Brazil | 5.9% |
See Environmental technology audiences in other countries
- Environmental technology — United States
- Environmental technology — United Kingdom
- Environmental technology — France
- Environmental technology — Italy
- Environmental technology — Spain
- Environmental technology — Brazil
- Environmental technology — Japan
- Environmental technology — South Korea
- Environmental technology — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmental technology have in Germany?
Environmental technology has an estimated audience of 661,508 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Environmental technology fans?
41.3% of Environmental technology fans are female, 58.7% are male, with an average age of 35.1 years.
Which brands do Environmental technology fans like most?
Environmental technology fans show strongest brand affinity for Ethical consumerism (4.95×), Luxury yacht (5.01×), and Satire (4.08×) over the country average.
Where do Environmental technology fans live in Germany?
Environmental technology fans in Germany are most concentrated in Bayern (reach 37,291), Nordrhein-Westfalen (reach 36,277), and Baden-Württemberg (reach 30,213). These three regions account for the largest share of the active audience.
What other brands do Environmental technology fans also like?
Beyond Environmental technology itself, the audience over-indexes on Luxury yacht (5.01×), Satire (4.08×), Photovoltaics (3.61×), and Renewable energy (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmental technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.