Rascasse Audience Intelligence

Blue book Target Market in United States

A data profile of the people who buy, follow and care about Blue book in United States — modelled from more than twelve digital signal sources. Blue book has an estimated audience of 3,178,581 people in United States.

#1015among Brand in United States#337in Cars & Mobility

The average Blue book fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, Lawn mower, Solar energy, with strongest over-indexing on United Parcel Service (6.72× the country average).

Demographically, the Blue book audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue book fan in United States is more male, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for United Parcel Service.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue book profile in United States.

Audience size
3.2M
in United States
Gender
11.7%♀
88.3% male
Age
44.1
average years
Country rank
#9802
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue book

11.7% are female, 88.3% are male, average age 44.1.

Fig. 02

Gender split

11.7%
Female
88.3%
Male
Demographic split for Blue book audience in United States
MetricValue
Female11.7%
Male88.3%
Average age44.1
Estimated audience size3,178,581
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Blue book audience in United States
Age bracketShare%
16-190%
20-2914%
30-3934%
40-4941%
50+12%
Fig. 04

Worldwide distribution

97.9%

of the worldwide Blue book audience comes from United States.

Worldwide audience distribution share by country for Blue book
CountryShare
United States97.9%
Italy1.1%
Germany1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue book audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue book customers by region in United States
#RegionReachAffinity×
01New Mexico~20K1.46×
02Alaska~10K1.44×
03West Virginia~20K1.41×
04Washington, District of Columbia~10K1.37×
05Florida~300K1.35×
06Michigan~100K1.33×
07Texas~400K1.32×
08Utah~40K1.32×
09Colorado~60K1.27×
10Idaho~20K1.26×
11Wyoming~6K1.18×
12Montana~10K1.16×
13California~400K1.14×
14Hawaii~10K1.09×
15Oklahoma~40K1.08×
16Georgia~100K1.05×
17Indiana~60K1.05×
18Kentucky~40K1.04×
19Arkansas~30K1.04×
20Nebraska~20K1.04×
21Virginia~80K1.03×
22Wisconsin~50K1.03×
23Oregon~40K1.02×
24Arizona~60K0.99×
25Maryland~50K0.98×
26Connecticut~30K0.98×
27Nevada~30K0.98×
28Washington~60K0.96×
29New Jersey~70K0.91×
30Louisiana~40K0.90×
31Kansas~20K0.90×
32Missouri~40K0.88×
33Iowa~20K0.88×
34North Dakota~6K0.88×
35South Carolina~40K0.87×
36South Dakota~6K0.87×
37New York~200K0.86×
38Pennsylvania~90K0.82×
39North Carolina~80K0.82×
40Delaware~7K0.82×
41Massachusetts~50K0.81×
42New Hampshire~10K0.81×
43Maine~9K0.80×
44Illinois~80K0.79×
45Ohio~80K0.78×
46Minnesota~40K0.78×
47Mississippi~20K0.78×
48Rhode Island~8K0.78×
49Tennessee~50K0.76×
50Alabama~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Blue book, United States
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue book audience
#·InterestCategoryAffinity×
01SiemensHome & Garden21.44×
02Qatar AirwaysTravel & Leisure14.64×
03Weber GrillsHome & Garden13.41×
04MakitaHome & Garden13.26×
05StihlHome & Garden10.19×
06Lawn mowerHome & Garden7.28×
07United Parcel ServiceBusiness & Career6.72×
08Air pollutionHealth5.38×
09Solar energyHome & Garden5.14×
10Discount TireShopping4.73×
11Renewable energyBusiness & Career4.36×
12Rail transportTravel & Leisure4.14×
13Hardware storeHome & Garden3.88×
14InnovationBusiness & Career3.85×
15Cloud computingTechnology & Electronics3.13×
16Used carCars & Mobility3.03×
17TelecommunicationTechnology & Electronics2.65×
18Home AppliancesHome & Garden2.50×
19BankingBusiness & Career2.35×
20Home improvementHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue book audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Need for SecurityCONSERVATISM1.98×
DIY MentalityTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue book audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
SustainabilityBALANCE0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue book's target market in United States?

Blue book's target market in United States covers an estimated 3,178,581 people, concentrated in California and Texas.

02

What is the gender split and age of Blue book customers?

11.7% of the Blue book audience are female, 88.3% are male, with an average age of 44.1 years.

03

Which brands do Blue book fans like most?

Blue book fans show strongest brand affinity for United Parcel Service (6.72×), Lawn mower (7.28×), and Solar energy (5.14×) over the country average.

04

Where do Blue book fans live in United States?

Blue book fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Blue book fans also like?

Beyond Blue book itself, the audience over-indexes on Lawn mower (7.28×), Solar energy (5.14×), Qatar Airways (14.64×), and Makita (13.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Blue book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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