Blue book Audience in United States

Blue book logo

Blue book has an estimated audience of 3,172,780 people in United States. 11.7% are female, 88.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Kia Sportage, CarGurus.

The average Blue book fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (9.9× the country average). Demographically, the Blue book audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Blue book fans

Demographic split for Blue book audience in United States
MetricValue
Female11.7%
Male88.3%
Average age44.1
Estimated audience size3,172,780

Audience persona

The typical Blue book fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Blue book in United States
RegionReachAffinity
California421,3571.21×
Texas343,5711.26×
Florida279,7421.3×
New York139,6410.79×
Michigan107,2491.29×
Illinois93,1460.88×
Georgia90,0990.92×
Ohio78,6240.8×
Pennsylvania76,2410.71×
Virginia71,9570.93×
Arizona69,9471.08×
North Carolina69,0470.72×
Washington65,3101.03×
Colorado62,9131.26×
New Jersey59,1840.73×
Indiana54,7850.95×
Wisconsin54,4741.14×
Tennessee53,7340.84×
Missouri49,3820.97×
Maryland46,3670.85×
Massachusetts45,1600.72×
Utah41,9261.48×
Oklahoma41,3521.17×
Oregon40,7681.12×
Louisiana38,9530.95×
Minnesota38,6660.85×
Kentucky38,2920.96×
South Carolina37,0060.78×
Alabama31,9620.72×
Nevada31,5071.03×
Arkansas27,1961.04×
Connecticut25,7560.81×
Iowa25,2930.97×
New Mexico23,6531.49×
Kansas23,3430.93×
Idaho21,4411.35×
Mississippi21,4180.82×
West Virginia18,6641.26×
Nebraska18,0131.13×
Hawaii14,8891.09×
Washington, District of Columbia12,4961.31×
Montana11,0941.26×
Alaska9,8381.45×
New Hampshire9,2420.74×
Maine8,8190.78×
Delaware6,5540.75×
South Dakota6,4260.88×
Rhode Island6,0390.6×
Wyoming5,9601.27×
North Dakota5,7040.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue book audience
BrandAffinityCategory
Autism Awareness9.9×Health
Diabetes mellitus awareness6.81×Health
Google Maps3.79×Internet & Social Media
Kia Sportage19.51×Cars & Mobility
CarGurus5.45×Cars & Mobility
United Parcel Service4.68×Business & Career
Indeed.com3.69×Business & Career
Singer-songwriter3.28×Music & Radio
Microblogging6.89×Technology & Electronics
Enterprise Rent-A-Car4.52×Cars & Mobility
Capital One2.93×Business & Career
AutoZone2.82×Cars & Mobility
Lawn mower5.12×Home & Garden
Lowe's2.27×Shopping
Staples (Canada)3.23×Business & Career
Income tax7.34×Business & Career
Siemens15.4×Home & Garden
Qatar Airways8.64×Travel & Leisure
Makita7.95×Home & Garden
Honda HR-V13.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue book audience
TraitClusterScore
DIY MentalityTHRILL1.76
Career OrientationPOWER1.66
Quality AwarenessPREMIUM1.61
Need for SecurityCONSERVATISM1.5
Convenience OrientationPREMIUM1.48
Risk AppetiteTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Blue book
CountryShare
United States97.9%
Italy1.1%
Germany1.0%

See Blue book audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Blue book have in United States?

Blue book has an estimated audience of 3,172,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue book fans?

11.7% of Blue book fans are female, 88.3% are male, with an average age of 44.1 years.

Which brands do Blue book fans like most?

Blue book fans show strongest brand affinity for Autism Awareness (9.9×), Diabetes mellitus awareness (6.81×), and Google Maps (3.79×) over the country average.

Where do Blue book fans live in United States?

Blue book fans in United States are most concentrated in California (reach 421,357), Texas (reach 343,571), and Florida (reach 279,742). These three regions account for the largest share of the active audience.

What other brands do Blue book fans also like?

Beyond Blue book itself, the audience over-indexes on Diabetes mellitus awareness (6.81×), Google Maps (3.79×), Kia Sportage (19.51×), and CarGurus (5.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.