Blue book Audience in United States

Blue book logo

Blue book has an estimated audience of 3,172,780 people in United States. 11.7% are female, 88.3% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Home construction, The Godfather Part II, Israel, Alaska.

The average Blue book fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Home construction, The Godfather Part II, with strongest over-indexing on Elsword (19.51× the country average). Demographically, the Blue book audience skews more male with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Blue book fans

Demographic split for Blue book audience in United States
MetricValue
Female11.7%
Male88.3%
Average age44.1
Estimated audience size3,172,780

Audience persona

The typical Blue book fan in United States is more male, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Blue book in United States
RegionReachAffinity
California421,3571.21×
Texas343,5711.26×
Florida279,7421.3×
New York139,6410.79×
Michigan107,2491.29×
Illinois93,1460.88×
Georgia90,0990.92×
Ohio78,6240.8×
Pennsylvania76,2410.71×
Virginia71,9570.93×
Arizona69,9471.08×
North Carolina69,0470.72×
Washington65,3101.03×
Colorado62,9131.26×
New Jersey59,1840.73×
Indiana54,7850.95×
Wisconsin54,4741.14×
Tennessee53,7340.84×
Missouri49,3820.97×
Maryland46,3670.85×
Massachusetts45,1600.72×
Utah41,9261.48×
Oklahoma41,3521.17×
Oregon40,7681.12×
Louisiana38,9530.95×
Minnesota38,6660.85×
Kentucky38,2920.96×
South Carolina37,0060.78×
Alabama31,9620.72×
Nevada31,5071.03×
Arkansas27,1961.04×
Connecticut25,7560.81×
Iowa25,2930.97×
New Mexico23,6531.49×
Kansas23,3430.93×
Idaho21,4411.35×
Mississippi21,4180.82×
West Virginia18,6641.26×
Nebraska18,0131.13×
Hawaii14,8891.09×
Washington, District of Columbia12,4961.31×
Montana11,0941.26×
Alaska9,8381.45×
New Hampshire9,2420.74×
Maine8,8190.78×
Delaware6,5540.75×
South Dakota6,4260.88×
Rhode Island6,0390.6×
Wyoming5,9601.27×
North Dakota5,7040.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue book audience
BrandAffinityCategory
Elsword19.51×Games
Home construction1.61×Home & Garden
The Godfather Part II15.4×Movies & TV
Israel2.27×Travel & Leisure
Alaska1.72×Travel & Leisure
Historic site3.41×Arts & Culture
Pillow1.58×Home & Garden
Pro-Ject2.91×Music & Radio
N1 road (South Africa)2.74×Travel & Leisure
Hipster5.58×Politics & Society
Wikia1.92×Internet & Social Media
Jaws3.01×Movies & TV
Vocal harmony2.33×Music & Radio
Generation Iron11×Movies & TV
Wound, ostomy, and continence nursing17.06×Health
Keith Stanfield3.19×Movies & TV
Hog Hunting1.65×Sports
Iowa Wrestling6.8×Sports
MK1.92×Music & Radio
WESH2.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue book audience
TraitClusterScore
DIY MentalityTHRILL1.76
Career OrientationPOWER1.66
Quality AwarenessPREMIUM1.61
Need for SecurityCONSERVATISM1.5
Convenience OrientationPREMIUM1.48
Risk AppetiteTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Blue book
CountryShare
United States97.9%
Italy1.1%
Germany1.0%

See Blue book audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Blue book have in United States?

Blue book has an estimated audience of 3,172,780 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue book fans?

11.7% of Blue book fans are female, 88.3% are male, with an average age of 44.1 years.

Which brands do Blue book fans like most?

Blue book fans show strongest brand affinity for Elsword (19.51×), Home construction (1.61×), and The Godfather Part II (15.4×) over the country average.

Where do Blue book fans live in United States?

Blue book fans in United States are most concentrated in California (reach 421,357), Texas (reach 343,571), and Florida (reach 279,742). These three regions account for the largest share of the active audience.

What other brands do Blue book fans also like?

Beyond Blue book itself, the audience over-indexes on Home construction (1.61×), The Godfather Part II (15.4×), Israel (2.27×), and Alaska (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.