Rascasse Audience Intelligence

Stihl Target Market in United States

A data profile of the people who buy, follow and care about Stihl in United States — modelled from more than twelve digital signal sources. Stihl has an estimated audience of 3,246,498 people in United States.

#5among Tools in United States#999among Brand in United States#592in Home & Garden

The average Stihl fan in United States is 45.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chainsaw, String trimmer, Forestry, with strongest over-indexing on Chainsaw (27.15× the country average).

Demographically, the Stihl audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stihl fan in United States is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Chainsaw.

Category: Home & Garden · Type: Brand · Subtype: Tools

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stihl profile in United States.

Audience size
3.2M
in United States
Gender
21.2%♀
78.8% male
Age
45.5
average years
Country rank
#9609
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stihl

21.2% are female, 78.8% are male, average age 45.5.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Stihl audience in United States
MetricValue
Female21.2%
Male78.8%
Average age45.5
Estimated audience size3,246,498
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Stihl audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4923%
50+36%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Stihl audience comes from United States.

Worldwide audience distribution share by country for Stihl
CountryShare
United States22.7%
Germany11.0%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stihl audience in United States is strongest.

Fig. 05

Top regions by affinity

Stihl customers by region in United States
#RegionReachAffinity×
01West Virginia~30K2.09×
02Virginia~100K1.48×
03Mississippi~40K1.48×
04Arkansas~40K1.39×
05Kentucky~60K1.37×
06Vermont~8K1.35×
07Alaska~9K1.33×
08Wisconsin~60K1.30×
09Oregon~50K1.30×
10Tennessee~80K1.28×
11South Carolina~60K1.27×
12North Carolina~100K1.26×
13Washington~80K1.26×
14Iowa~30K1.25×
15Missouri~60K1.22×
16Alabama~60K1.22×
17Idaho~20K1.22×
18Georgia~100K1.17×
19Maine~10K1.17×
20Montana~10K1.16×
21Ohio~100K1.13×
22New Hampshire~10K1.12×
23Indiana~70K1.11×
24Kansas~30K1.09×
25Pennsylvania~100K1.05×
26Michigan~90K1.04×
27Minnesota~50K1.04×
28Connecticut~30K1.02×
29Louisiana~40K0.98×
30Oklahoma~40K0.98×
31New Mexico~20K0.94×
32South Dakota~7K0.93×
33Nebraska~10K0.91×
34North Dakota~6K0.90×
35Texas~200K0.88×
36Florida~200K0.76×
37Maryland~40K0.70×
38Illinois~80K0.69×
39Delaware~6K0.68×
40Rhode Island~7K0.64×
41Utah~20K0.61×
42Colorado~30K0.59×
43Massachusetts~40K0.58×
44New York~100K0.55×
45Hawaii~8K0.54×
46New Jersey~40K0.53×
47California~200K0.49×
48Arizona~30K0.47×
49Washington, District of Columbia~5K0.46×
50Nevada~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Stihl, United States
0.38×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stihl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stihl audience
#·InterestCategoryAffinity×
01String trimmerHome & Garden35.90×
02ChainsawHome & Garden27.15×
03Compact excavatorHome & Garden26.44×
04Toro (company)Home & Garden26.21×
05MakitaHome & Garden16.92×
06Hog HuntingSports14.34×
07Bobcat CompanyHome & Garden12.79×
08ForestryHome & Garden10.84×
09Turkey huntingSports7.43×
10Lawn mowerHome & Garden7.22×
11Drill bitHome & Garden7.10×
12Hand toolHome & Garden7.05×
13Power toolHome & Garden6.96×
14Fox huntingSports6.31×
15MenardsHome & Garden6.15×
16Advance Auto PartsCars & Mobility5.91×
17O'Reilly Auto PartsCars & Mobility5.66×
18DrillHome & Garden5.59×
19AutoZoneCars & Mobility5.04×
20Ace HardwareHome & Garden4.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stihl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stihl audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
DIY MentalityTHRILL2.10×
Need for SecurityCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stihl audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Early Adopter MentalityPOWER0.72×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stihl's target market in United States?

Stihl's target market in United States covers an estimated 3,246,498 people, concentrated in Texas and California.

02

What is the gender split and age of Stihl customers?

21.2% of the Stihl audience are female, 78.8% are male, with an average age of 45.5 years.

03

Which brands do Stihl fans like most?

Stihl fans show strongest brand affinity for Chainsaw (27.15×), String trimmer (35.9×), and Forestry (10.84×) over the country average.

04

Where do Stihl fans live in United States?

Stihl fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Stihl fans also like?

Beyond Stihl itself, the audience over-indexes on String trimmer (35.9×), Forestry (10.84×), Compact excavator (26.44×), and Hand tool (7.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stihl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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