Stihl Audience in United States

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Stihl has an estimated audience of 3,258,578 people in United States. 21.2% are female, 78.8% are male, average age 45.5. Top regions: Texas, Florida, California. Top brand affinities: Chainsaw, String trimmer, Forestry, Compact excavator, Hand tool.

The average Stihl fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Chainsaw, String trimmer, Forestry, with strongest over-indexing on Chainsaw (27.15× the country average). Demographically, the Stihl audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Stihl fans

Demographic split for Stihl audience in United States
MetricValue
Female21.2%
Male78.8%
Average age45.5
Estimated audience size3,258,578

Audience persona

The typical Stihl fan in United States is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Chainsaw.

Top regions in United States

Top regions ranked by reach for Stihl in United States
RegionReachAffinity
Texas266,4720.95×
Florida182,6150.83×
California182,0400.51×
North Carolina130,2021.33×
Georgia128,7861.28×
Virginia124,8131.57×
Pennsylvania116,9301.07×
Ohio111,4071.11×
New York105,9400.58×
Michigan90,7401.06×
Washington83,1681.27×
Illinois82,4560.76×
Tennessee77,5231.19×
South Carolina68,9511.41×
Indiana67,1811.13×
Wisconsin66,9761.37×
Missouri63,7381.21×
Alabama55,9451.23×
Kentucky54,0751.32×
Minnesota49,2811.06×
Oregon48,2481.29×
New Jersey45,0050.54×
Louisiana41,1140.98×
Maryland39,7000.71×
Massachusetts38,3230.6×
Arkansas37,6681.4×
Mississippi37,3821.39×
Oklahoma36,4821.01×
Connecticut34,7391.06×
Iowa33,8451.26×
Colorado30,7690.6×
Arizona30,0080.45×
West Virginia29,5721.95×
Kansas27,4701.07×
Idaho18,2311.12×
Utah17,5910.6×
New Hampshire14,9091.16×
Nebraska14,8720.91×
New Mexico14,8110.91×
Maine13,8491.19×
Nevada10,5180.33×
Montana10,1501.12×
Alaska8,7541.26×
Vermont7,8571.37×
Hawaii6,5260.47×
South Dakota6,1350.81×
Rhode Island5,9700.58×
North Dakota5,9550.89×
Delaware5,1510.57×
Washington, District of Columbia3,9260.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stihl audience
BrandAffinityCategory
Chainsaw27.15×Home & Garden
String trimmer35.9×Home & Garden
Forestry10.84×Home & Garden
Compact excavator26.44×Home & Garden
Hand tool7.05×Home & Garden
AutoZone5.04×Cars & Mobility
Power tool6.96×Home & Garden
Menards6.15×Home & Garden
Turkey hunting7.43×Sports
Hog Hunting14.34×Sports
Toro (company)26.21×Home & Garden
Makita16.92×Home & Garden
Fox hunting6.31×Sports
Lawn mower7.22×Home & Garden
Advance Auto Parts5.91×Cars & Mobility
Drill5.59×Home & Garden
O'Reilly Auto Parts5.66×Cars & Mobility
Drill bit7.1×Home & Garden
Ace Hardware4.65×Home & Garden
Sales management12.92×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stihl audience
TraitClusterScore
DIY MentalityTHRILL1.75
Need for SecurityCONSERVATISM1.51
Quality AwarenessPREMIUM1.4
Career OrientationPOWER1.29
Convenience OrientationPREMIUM1.26
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Stihl
CountryShare
United States23.0%
Germany10.9%
France7.9%

See Stihl audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Stihl have in United States?

Stihl has an estimated audience of 3,258,578 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Stihl fans?

21.2% of Stihl fans are female, 78.8% are male, with an average age of 45.5 years.

Which brands do Stihl fans like most?

Stihl fans show strongest brand affinity for Chainsaw (27.15×), String trimmer (35.9×), and Forestry (10.84×) over the country average.

Where do Stihl fans live in United States?

Stihl fans in United States are most concentrated in Texas (reach 266,472), Florida (reach 182,615), and California (reach 182,040). These three regions account for the largest share of the active audience.

What other brands do Stihl fans also like?

Beyond Stihl itself, the audience over-indexes on String trimmer (35.9×), Forestry (10.84×), Compact excavator (26.44×), and Hand tool (7.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stihl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.