Rascasse Audience Intelligence

String trimmer Audience in United States

A data profile of the people who buy, follow and care about String trimmer in United States — modelled from more than twelve digital signal sources. String trimmer has an estimated audience of 3,064,825 people in United States.

#5049among Topic in United States#617in Home & Garden

The average String trimmer fan in United States is 45.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lawn mower, Chainsaw, AutoZone, with strongest over-indexing on Lawn mower (6.09× the country average).

Demographically, the String trimmer audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical String trimmer fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the String trimmer profile in United States.

Audience size
3.1M
in United States
Gender
21.9%♀
78.1% male
Age
45.9
average years
Country rank
#10110
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of String trimmer fans

21.9% are female, 78.1% are male, average age 45.9.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for String trimmer audience in United States
MetricValue
Female21.9%
Male78.1%
Average age45.9
Estimated audience size3,064,825
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the String trimmer audience in United States
Age bracketShare%
16-197%
20-2915%
30-3918%
40-4922%
50+38%
Fig. 04

Worldwide distribution

32.5%

of the worldwide String trimmer audience comes from United States.

Worldwide audience distribution share by country for String trimmer
CountryShare
United States32.5%
France7.8%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the String trimmer audience in United States is strongest.

Fig. 05

Top regions by affinity

String trimmer fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.35×
02Mississippi~30K1.35×
03Alabama~60K1.33×
04Oklahoma~50K1.33×
05Texas~300K1.26×
06Arkansas~30K1.25×
07Tennessee~70K1.21×
08Kentucky~50K1.21×
09South Carolina~60K1.20×
10Kansas~30K1.20×
11North Carolina~100K1.17×
12West Virginia~20K1.16×
13Indiana~60K1.15×
14Iowa~30K1.14×
15Nebraska~20K1.14×
16Ohio~100K1.09×
17Missouri~50K1.08×
18Wisconsin~50K1.08×
19New Mexico~20K1.08×
20Georgia~100K1.06×
21Idaho~20K1.06×
22Michigan~80K1.05×
23Maine~10K1.03×
24Delaware~9K1.03×
25Hawaii~10K1.02×
26Oregon~30K0.99×
27North Dakota~6K0.98×
28Vermont~5K0.98×
29Pennsylvania~100K0.97×
30Connecticut~30K0.97×
31Minnesota~40K0.95×
32South Dakota~7K0.95×
33Virginia~70K0.94×
34Montana~8K0.94×
35Illinois~90K0.93×
36Washington~60K0.92×
37New Hampshire~10K0.92×
38Alaska~6K0.91×
39Florida~200K0.90×
40Maryland~50K0.89×
41Utah~20K0.89×
42Rhode Island~8K0.83×
43Massachusetts~50K0.80×
44Colorado~40K0.78×
45California~300K0.75×
46Washington, District of Columbia~7K0.75×
47New Jersey~60K0.74×
48Arizona~40K0.70×
49New York~100K0.65×
50Nevada~20K0.64×
Fig. 06

Affinity by region

Affinity by region — String trimmer, United States
0.64×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the String trimmer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for String trimmer audience
#·InterestCategoryAffinity×
01Hair clipperBeauty & Wellness12.38×
02Weedeater (band)Music & Radio12.29×
03StihlHome & Garden10.67×
04ChainsawHome & Garden8.66×
05Bobcat CompanyHome & Garden6.36×
06Lawn mowerHome & Garden6.09×
07Garden toolHome & Garden6.07×
08MowerHome & Garden4.97×
09ForestryHome & Garden4.51×
10Boxer (dog)Pets & Animals4.50×
11Hand toolHome & Garden3.72×
12Power toolHome & Garden3.71×
13DrillHome & Garden3.44×
14Heavy equipmentHome & Garden3.31×
15O'Reilly Auto PartsCars & Mobility3.21×
16TractorCars & Mobility3.15×
17WrenchHome & Garden3.11×
18AutoZoneCars & Mobility3.04×
19MenardsHome & Garden2.62×
20AutomobilesCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the String trimmer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by String trimmer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
PatriotismCONSERVATISM1.22×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by String trimmer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
IndulgenceJOY0.61×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does String trimmer have in United States?

String trimmer has an estimated audience of 3,064,825 people in United States, concentrated in Texas and California.

02

What is the gender split and age of String trimmer fans?

21.9% of String trimmer fans are female, 78.1% are male, with an average age of 45.9 years.

03

Which brands do String trimmer fans like most?

String trimmer fans show strongest brand affinity for Lawn mower (6.09×), Chainsaw (8.66×), and AutoZone (3.04×) over the country average.

04

Where do String trimmer fans live in United States?

String trimmer fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do String trimmer fans also like?

Beyond String trimmer itself, the audience over-indexes on Chainsaw (8.66×), AutoZone (3.04×), Hand tool (3.72×), and Power tool (3.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See String trimmer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for String trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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