String trimmer Audience in United States

String trimmer logo

String trimmer has an estimated audience of 3,064,825 people in United States. 21.9% are female, 78.1% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Lawn mower, AutoZone, Chainsaw, Hand tool, Power tool.

The average String trimmer fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lawn mower, AutoZone, Chainsaw, with strongest over-indexing on Lawn mower (6.09× the country average). Demographically, the String trimmer audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of String trimmer fans

Demographic split for String trimmer audience in United States
MetricValue
Female21.9%
Male78.1%
Average age45.9
Estimated audience size3,064,825

Audience persona

The typical String trimmer fan in United States is more male, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Lawn mower.

Top regions in United States

Top regions ranked by reach for String trimmer in United States
RegionReachAffinity
Texas356,4181.35×
California248,6960.74×
Florida188,0940.91×
North Carolina119,2481.29×
New York117,8480.69×
Georgia109,8171.16×
Ohio104,8381.11×
Pennsylvania102,0410.99×
Illinois97,2980.95×
Michigan89,0801.11×
Tennessee76,9281.25×
Virginia71,3570.96×
Indiana65,3951.17×
Washington59,6380.97×
New Jersey57,7080.74×
South Carolina56,8281.23×
Alabama56,0651.31×
Missouri55,5651.12×
Louisiana54,1171.37×
Wisconsin52,0461.13×
Massachusetts50,6510.84×
Oklahoma50,1571.47×
Kentucky47,8931.25×
Maryland45,3460.86×
Colorado40,9670.85×
Minnesota40,8780.93×
Arizona36,6380.59×
Mississippi34,7801.38×
Oregon33,1600.94×
Arkansas32,9641.31×
Kansas30,2211.25×
Iowa29,9351.19×
Connecticut29,3180.95×
Utah23,7220.86×
West Virginia18,0291.26×
Nebraska17,7791.16×
New Mexico15,6761.02×
Idaho14,3360.93×
Hawaii11,5600.88×
Maine11,4821.05×
New Hampshire11,4160.95×
Nevada11,2850.38×
Delaware7,9690.94×
Montana6,9710.82×
Rhode Island6,5080.67×
South Dakota6,0920.86×
Vermont5,7481.07×
Alaska5,4140.83×
North Dakota5,0940.81×
Washington, District of Columbia4,2940.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for String trimmer audience
BrandAffinityCategory
Lawn mower6.09×Home & Garden
AutoZone3.04×Cars & Mobility
Chainsaw8.66×Home & Garden
Hand tool3.72×Home & Garden
Power tool3.71×Home & Garden
Forestry4.51×Home & Garden
Stihl10.67×Home & Garden
Boxer (dog)4.5×Pets & Animals
Drill3.44×Home & Garden
Garden tool6.07×Home & Garden
Hair clipper12.38×Beauty & Wellness
Menards2.62×Home & Garden
O'Reilly Auto Parts3.21×Cars & Mobility
Wrench3.11×Home & Garden
Automobiles1.51×Cars & Mobility
Tractor3.15×Cars & Mobility
Weedeater (band)12.29×Music & Radio
Mower4.97×Home & Garden
Heavy equipment3.31×Home & Garden
Hedge trimmer14.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by String trimmer audience
TraitClusterScore
Need for SecurityCONSERVATISM1.55
DIY MentalityTHRILL1.41
Urban LifestyleOPEN1.32
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.28
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for String trimmer
CountryShare
United States32.5%
France7.8%
Italy6.8%

See String trimmer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does String trimmer have in United States?

String trimmer has an estimated audience of 3,064,825 people in United States, concentrated in Texas and California.

What is the gender split and age of String trimmer fans?

21.9% of String trimmer fans are female, 78.1% are male, with an average age of 45.9 years.

Which brands do String trimmer fans like most?

String trimmer fans show strongest brand affinity for Lawn mower (6.09×), AutoZone (3.04×), and Chainsaw (8.66×) over the country average.

Where do String trimmer fans live in United States?

String trimmer fans in United States are most concentrated in Texas (reach 356,418), California (reach 248,696), and Florida (reach 188,094). These three regions account for the largest share of the active audience.

What other brands do String trimmer fans also like?

Beyond String trimmer itself, the audience over-indexes on AutoZone (3.04×), Chainsaw (8.66×), Hand tool (3.72×), and Power tool (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for String trimmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.