Garden tool Audience in United States

Garden tool logo

Garden tool has an estimated audience of 7,876,251 people in United States. 40.5% are female, 59.5% are male, average age 46.7. Top regions: California, Texas, New York. Top brand affinities: Israel, Nebraska Cornhuskers football, Pillow, Minnesota, MK.

The average Garden tool fan in United States is 46.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Nebraska Cornhuskers football, Pillow, with strongest over-indexing on Israel (3.39× the country average). Demographically, the Garden tool audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Garden tool fans

Demographic split for Garden tool audience in United States
MetricValue
Female40.5%
Male59.5%
Average age46.7
Estimated audience size7,876,251

Audience persona

The typical Garden tool fan in United States is more male, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Garden tool in United States
RegionReachAffinity
California1,114,9351.29×
Texas710,5761.05×
New York460,4581.05×
Florida456,9450.86×
Pennsylvania275,6581.04×
Illinois269,2341.03×
North Carolina257,8021.09×
Ohio252,6771.04×
Georgia234,2030.97×
Michigan228,9631.11×
Washington197,7221.25×
New Jersey193,0340.96×
Virginia179,1650.93×
Tennessee176,7861.12×
Indiana156,3761.09×
Massachusetts156,1131.01×
Wisconsin131,0391.11×
Missouri129,8631.02×
Arizona129,3980.8×
Maryland127,3320.94×
Minnesota118,4581.05×
South Carolina113,1580.95×
Colorado109,6300.88×
Oregon109,2031.21×
Alabama104,8740.95×
Kentucky104,2791.06×
Oklahoma100,6461.15×
Louisiana98,7710.97×
Connecticut93,4251.18×
Arkansas73,9411.14×
Iowa67,8751.05×
Utah66,0550.94×
Mississippi63,1880.97×
Kansas62,5591.01×
Nevada56,6540.74×
Idaho43,1211.09×
New Mexico36,9160.93×
Nebraska36,7710.93×
West Virginia34,7760.95×
Hawaii34,3891.02×
New Hampshire33,3911.08×
Maine32,6701.16×
Rhode Island24,0990.96×
Montana20,1280.92×
Delaware19,6830.91×
Vermont17,2281.25×
Washington, District of Columbia15,7990.67×
South Dakota15,5320.85×
North Dakota13,7170.85×
Alaska12,5940.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden tool audience
BrandAffinityCategory
Israel3.39×Travel & Leisure
Nebraska Cornhuskers football3.61×Sports
Pillow2.1×Home & Garden
Minnesota1.62×Travel & Leisure
MK3.67×Music & Radio
Urban Outfitters1.52×Shopping
Jesse Plemons2.35×Movies & TV
3D printing1.64×Technology & Electronics
Jeep Wagoneer3.58×Cars & Mobility
Wikia2.06×Internet & Social Media
N1 road (South Africa)2.48×Travel & Leisure
Northrop Grumman3.82×Business & Career
Urban horticulture1.79×Home & Garden
Jaws2.57×Movies & TV
Glossier2.28×Beauty & Wellness
ABC 7 Chicago1.82×Movies & TV
Charlamagne Tha God3.99×Movies & TV
Home staging2.19×Home & Garden
Voltron: Legendary Defender6.54×Movies & TV
Hebe2.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden tool audience
TraitClusterScore
Urban LifestyleOPEN6.51
DIY MentalityTHRILL1.89
PatriotismCONSERVATISM1.62
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.49
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Garden tool
CountryShare
United States21.0%
Germany8.1%
United Kingdom6.4%

See Garden tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Garden tool have in United States?

Garden tool has an estimated audience of 7,876,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Garden tool fans?

40.5% of Garden tool fans are female, 59.5% are male, with an average age of 46.7 years.

Which brands do Garden tool fans like most?

Garden tool fans show strongest brand affinity for Israel (3.39×), Nebraska Cornhuskers football (3.61×), and Pillow (2.1×) over the country average.

Where do Garden tool fans live in United States?

Garden tool fans in United States are most concentrated in California (reach 1,114,935), Texas (reach 710,576), and New York (reach 460,458). These three regions account for the largest share of the active audience.

What other brands do Garden tool fans also like?

Beyond Garden tool itself, the audience over-indexes on Nebraska Cornhuskers football (3.61×), Pillow (2.1×), Minnesota (1.62×), and MK (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.