Rascasse Audience Intelligence

Garden tool Audience in United States

A data profile of the people who buy, follow and care about Garden tool in United States — modelled from more than twelve digital signal sources. Garden tool has an estimated audience of 7,876,251 people in United States.

#2753among Topic in United States#323in Home & Garden

The average Garden tool fan in United States is 46.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lawn mower, Gardena (company), Hardware store, with strongest over-indexing on Lawn mower (10.31× the country average).

Demographically, the Garden tool audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garden tool fan in United States is more male, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden tool profile in United States.

Audience size
7.9M
in United States
Gender
40.5%♀
59.5% male
Age
46.7
average years
Country rank
#4490
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden tool fans

40.5% are female, 59.5% are male, average age 46.7.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Garden tool audience in United States
MetricValue
Female40.5%
Male59.5%
Average age46.7
Estimated audience size7,876,251
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Garden tool audience in United States
Age bracketShare%
16-197%
20-2912%
30-3918%
40-4922%
50+40%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Garden tool audience comes from United States.

Worldwide audience distribution share by country for Garden tool
CountryShare
United States20.9%
Germany8.1%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Garden tool fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.31×
02Hawaii~40K1.24×
03Washington~200K1.14×
04Oklahoma~100K1.14×
05Kentucky~100K1.13×
06Arkansas~70K1.13×
07Oregon~100K1.12×
08Louisiana~100K1.11×
09Vermont~20K1.10×
10New York~500K1.09×
11Texas~700K1.08×
12Connecticut~90K1.08×
13Maine~30K1.08×
14North Carolina~200K1.05×
15Michigan~200K1.05×
16Pennsylvania~300K1.04×
17Tennessee~200K1.03×
18Indiana~100K1.03×
19Wisconsin~100K1.03×
20Arizona~200K1.02×
21Kansas~60K1.02×
22Missouri~100K1.01×
23Iowa~70K1.01×
24Mississippi~70K1.01×
25Idaho~40K1.01×
26New Mexico~40K1.01×
27New Hampshire~30K1.01×
28Georgia~200K1.00×
29Minnesota~100K1.00×
30Rhode Island~30K1.00×
31Illinois~300K0.99×
32Ohio~200K0.99×
33Alabama~100K0.99×
34Nebraska~40K0.99×
35West Virginia~40K0.99×
36Delaware~20K0.99×
37Virginia~200K0.98×
38South Carolina~100K0.98×
39Maryland~100K0.97×
40New Jersey~200K0.95×
41Massachusetts~100K0.94×
42North Dakota~10K0.91×
43Florida~500K0.90×
44Utah~60K0.90×
45South Dakota~20K0.89×
46Montana~20K0.88×
47Alaska~10K0.88×
48Nevada~70K0.87×
49Colorado~100K0.84×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Garden tool, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden tool audience
#·InterestCategoryAffinity×
01Gardena (company)Shopping51.35×
02Lawn mowerHome & Garden10.31×
03StihlHome & Garden7.67×
04MakitaHome & Garden6.39×
05FertilizerHome & Garden5.33×
06Hardware storeHome & Garden4.24×
07Discount TireShopping3.57×
08Sustainable energyHome & Garden3.30×
09Renewable energyBusiness & Career3.24×
10Garden furnitureHome & Garden3.21×
11Tractor Supply CompanyShopping3.16×
12Rail transportTravel & Leisure3.01×
13Ace HardwareHome & Garden2.87×
14Microwave ovenHome & Garden2.81×
15Solar energyHome & Garden2.78×
16MenardsHome & Garden2.35×
17United Parcel ServiceBusiness & Career2.34×
18Trader Joe'sShopping2.06×
19Planet FitnessSports1.88×
20Home AppliancesHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden tool audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.99×
DIY MentalityTHRILL2.11×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden tool audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.81×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden tool have in United States?

Garden tool has an estimated audience of 7,876,251 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Garden tool fans?

40.5% of Garden tool fans are female, 59.5% are male, with an average age of 46.7 years.

03

Which brands do Garden tool fans like most?

Garden tool fans show strongest brand affinity for Lawn mower (10.31×), Gardena (company) (51.35×), and Hardware store (4.24×) over the country average.

04

Where do Garden tool fans live in United States?

Garden tool fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Garden tool fans also like?

Beyond Garden tool itself, the audience over-indexes on Gardena (company) (51.35×), Hardware store (4.24×), Discount Tire (3.57×), and Fertilizer (5.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Garden tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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