Garden tool Audience in United States

Garden tool has an estimated audience of 7,876,251 people in United States. 40.5% are female, 59.5% are male, average age 46.7. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Lawn mower, Gardena (company), MSN, Planet Fitness.

The average Garden tool fan in United States is 46.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Lawn mower, Gardena (company), with strongest over-indexing on PSV Eindhoven (80.76× the country average). Demographically, the Garden tool audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Garden tool fans

Demographic split for Garden tool audience in United States
MetricValue
Female40.5%
Male59.5%
Average age46.7
Estimated audience size7,876,251

Audience persona

The typical Garden tool fan in United States is more male, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Garden tool in United States
RegionReachAffinity
California1,114,9351.29×
Texas710,5761.05×
New York460,4581.05×
Florida456,9450.86×
Pennsylvania275,6581.04×
Illinois269,2341.03×
North Carolina257,8021.09×
Ohio252,6771.04×
Georgia234,2030.97×
Michigan228,9631.11×
Washington197,7221.25×
New Jersey193,0340.96×
Virginia179,1650.93×
Tennessee176,7861.12×
Indiana156,3761.09×
Massachusetts156,1131.01×
Wisconsin131,0391.11×
Missouri129,8631.02×
Arizona129,3980.8×
Maryland127,3320.94×
Minnesota118,4581.05×
South Carolina113,1580.95×
Colorado109,6300.88×
Oregon109,2031.21×
Alabama104,8740.95×
Kentucky104,2791.06×
Oklahoma100,6461.15×
Louisiana98,7710.97×
Connecticut93,4251.18×
Arkansas73,9411.14×
Iowa67,8751.05×
Utah66,0550.94×
Mississippi63,1880.97×
Kansas62,5591.01×
Nevada56,6540.74×
Idaho43,1211.09×
New Mexico36,9160.93×
Nebraska36,7710.93×
West Virginia34,7760.95×
Hawaii34,3891.02×
New Hampshire33,3911.08×
Maine32,6701.16×
Rhode Island24,0990.96×
Montana20,1280.92×
Delaware19,6830.91×
Vermont17,2281.25×
Washington, District of Columbia15,7990.67×
South Dakota15,5320.85×
North Dakota13,7170.85×
Alaska12,5940.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garden tool audience
BrandAffinityCategory
PSV Eindhoven80.76×Sports
Lawn mower10.49×Home & Garden
Gardena (company)54.84×Shopping
MSN3.38×News
Planet Fitness3.13×Sports
Diaper bag4.63×Kids & Family
Staples (Canada)3.64×Business & Career
Tractor Supply Company4.27×Shopping
Lowe's2.23×Shopping
Hardware store3.27×Home & Garden
Great Clips3.51×Beauty & Wellness
AutoZone2.19×Cars & Mobility
Fly fishing3.72×Sports
Menards2.66×Home & Garden
Carpentry3.12×Home & Garden
Fox News Channel1.52×Movies & TV
Golf Channel3.07×Sports
Chuck Norris3.18×Movies & TV
FC Bayern Munich3.49×Sports
Stihl8.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garden tool audience
TraitClusterScore
Urban LifestyleOPEN6.51
DIY MentalityTHRILL1.89
PatriotismCONSERVATISM1.62
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.49
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Garden tool
CountryShare
United States21.0%
Germany8.1%
United Kingdom6.4%

See Garden tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Garden tool have in United States?

Garden tool has an estimated audience of 7,876,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Garden tool fans?

40.5% of Garden tool fans are female, 59.5% are male, with an average age of 46.7 years.

Which brands do Garden tool fans like most?

Garden tool fans show strongest brand affinity for PSV Eindhoven (80.76×), Lawn mower (10.49×), and Gardena (company) (54.84×) over the country average.

Where do Garden tool fans live in United States?

Garden tool fans in United States are most concentrated in California (reach 1,114,935), Texas (reach 710,576), and New York (reach 460,458). These three regions account for the largest share of the active audience.

What other brands do Garden tool fans also like?

Beyond Garden tool itself, the audience over-indexes on Lawn mower (10.49×), Gardena (company) (54.84×), MSN (3.38×), and Planet Fitness (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garden tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.