Gardena (company) Audience in United States

Gardena (company) logo

Gardena (company) has an estimated audience of 432,439 people in United States. 41.7% are female, 58.3% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Garden tool, Drill bit, Drill, Power tool, Pergola.

The average Gardena (company) fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Garden tool, Drill bit, Drill, with strongest over-indexing on Garden tool (51.35× the country average). Demographically, the Gardena (company) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Gardena (company) fans

Demographic split for Gardena (company) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.9
Estimated audience size432,439

Audience persona

The typical Gardena (company) fan in United States is more male, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Garden tool.

Top regions in United States

Top regions ranked by reach for Gardena (company) in United States
RegionReachAffinity
California324,33015.08×
Texas27,8130.75×
New York17,5560.73×
Florida16,7490.57×
Washington11,2791.3×
Illinois10,8930.76×
Nevada9,9022.37×
Georgia9,3440.7×
Arizona8,7120.99×
North Carolina7,9230.61×
Oregon7,5631.53×
Pennsylvania7,4020.51×
New Jersey7,1740.65×
Virginia6,9180.66×
Ohio6,6640.5×
Massachusetts5,8510.69×
Michigan5,6750.5×
Colorado5,2450.77×
Maryland4,7770.64×
Tennessee4,4670.51×
Utah4,2961.11×
Iowa4,1591.17×
Indiana4,0160.51×
South Carolina3,9750.61×
Wisconsin3,9630.61×
Minnesota3,8080.61×
Missouri3,5530.51×
Alabama3,5390.59×
Louisiana2,9940.54×
Oklahoma2,7170.57×
Hawaii2,7051.46×
Idaho2,5061.16×
Connecticut2,3990.55×
Kentucky2,1480.4×
Arkansas1,9710.55×
Kansas1,7120.5×
Washington, District of Columbia1,6001.23×
Mississippi1,5500.44×
New Mexico1,2750.59×
Alaska1,0571.14×
Nebraska1,0500.48×
Maine9650.62×
New Hampshire8360.49×
Montana6140.51×
Rhode Island5790.42×
West Virginia5740.28×
Delaware5190.43×
North Dakota4610.52×
South Dakota4360.44×
Vermont4320.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gardena (company) audience
BrandAffinityCategory
Garden tool51.35×Home & Garden
Drill bit19.01×Home & Garden
Drill11.53×Home & Garden
Power tool8.43×Home & Garden
Pergola11.31×Home & Garden
Lawn mower8.67×Home & Garden
Lowe's3.9×Shopping
Solar panel8.1×Home & Garden
Patio6.46×Home & Garden
Backyard6.87×Home & Garden
Home repair4.96×Home & Garden
Lawn5.22×Home & Garden
Garden furniture8.26×Home & Garden
Smart device8.61×Technology & Electronics
Pressure washer8.75×Home & Garden
Solar power6.17×Home & Garden
Efficient energy use6.58×Technology & Electronics
Home automation5.9×Technology & Electronics
Window blind9.52×Home & Garden
Sprayer18.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gardena (company) audience
TraitClusterScore
IndulgenceJOY3.02
Quality AwarenessPREMIUM2.59
SustainabilityBALANCE1.91
Family OrientationCONSERVATISM1.61
Design AffinityPREMIUM1.57
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Gardena (company)
CountryShare
Germany33.8%
United States13.4%
France6.7%

See Gardena (company) audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Gardena (company) have in United States?

Gardena (company) has an estimated audience of 432,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Gardena (company) fans?

41.7% of Gardena (company) fans are female, 58.3% are male, with an average age of 40.9 years.

Which brands do Gardena (company) fans like most?

Gardena (company) fans show strongest brand affinity for Garden tool (51.35×), Drill bit (19.01×), and Drill (11.53×) over the country average.

Where do Gardena (company) fans live in United States?

Gardena (company) fans in United States are most concentrated in California (reach 324,330), Texas (reach 27,813), and New York (reach 17,556). These three regions account for the largest share of the active audience.

What other brands do Gardena (company) fans also like?

Beyond Gardena (company) itself, the audience over-indexes on Drill bit (19.01×), Drill (11.53×), Power tool (8.43×), and Pergola (11.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gardena (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.