Rascasse Audience Intelligence

Gardena (company) Target Market in United States

A data profile of the people who buy, follow and care about Gardena (company) in United States — modelled from more than twelve digital signal sources. Gardena (company) has an estimated audience of 457,712 people in United States.

#15among Hardware store in United States#3980among Brand in United States#538in Shopping

The average Gardena (company) fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Garden tool, Drill bit, Drill, with strongest over-indexing on Garden tool (51.35× the country average).

Demographically, the Gardena (company) audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gardena (company) fan in United States is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Garden tool.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gardena (company) profile in United States.

Audience size
458K
in United States
Gender
41.7%♀
58.3% male
Age
40.9
average years
Country rank
#38574
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gardena (company)

41.7% are female, 58.3% are male, average age 40.9.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Gardena (company) audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.9
Estimated audience size457,712
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Gardena (company) audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Gardena (company) audience comes from United States.

Worldwide audience distribution share by country for Gardena (company)
CountryShare
Germany32.8%
United States14.1%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gardena (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gardena (company) customers by region in United States
#RegionReachAffinity×
01California~300K19.19×
02Nevada~8K2.00×
03Idaho~3K1.48×
04Washington~10K1.31×
05Oregon~7K1.31×
06Hawaii~2K1.24×
07Utah~5K1.18×
08Washington, District of Columbia~1K1.04×
09Arizona~9K1.03×
10Alaska<1K1.02×
11Iowa~4K1.00×
12North Dakota<1K0.88×
13Vermont<1K0.86×
14South Dakota<1K0.83×
15Colorado~6K0.82×
16Montana<1K0.81×
17Delaware<1K0.80×
18Maine~1K0.79×
19New Mexico~2K0.78×
20Kansas~3K0.77×
21West Virginia~2K0.77×
22Rhode Island~1K0.77×
23New Hampshire~1K0.75×
24New York~20K0.73×
25Illinois~10K0.71×
26Nebraska~2K0.71×
27Arkansas~2K0.70×
28Mississippi~2K0.70×
29Texas~30K0.69×
30Virginia~7K0.67×
31Oklahoma~3K0.66×
32Georgia~9K0.65×
33Massachusetts~5K0.64×
34South Carolina~4K0.64×
35Alabama~4K0.64×
36Louisiana~4K0.64×
37Maryland~5K0.63×
38Connecticut~3K0.63×
39Wisconsin~4K0.62×
40Minnesota~4K0.62×
41New Jersey~7K0.61×
42Kentucky~3K0.59×
43Missouri~4K0.58×
44North Carolina~7K0.57×
45Indiana~5K0.57×
46Tennessee~5K0.56×
47Florida~20K0.53×
48Michigan~6K0.53×
49Pennsylvania~7K0.51×
50Ohio~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Gardena (company), United States
0.51×1.00×19.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gardena (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gardena (company) audience
#·InterestCategoryAffinity×
01Garden toolHome & Garden51.35×
02Drill bitHome & Garden19.01×
03SprayerPolitics & Society18.94×
04DrillHome & Garden11.53×
05PergolaHome & Garden11.31×
06Window blindHome & Garden9.52×
07Pressure washerHome & Garden8.75×
08Lawn mowerHome & Garden8.67×
09Smart deviceTechnology & Electronics8.61×
10Power toolHome & Garden8.43×
11Garden furnitureHome & Garden8.26×
12Solar panelHome & Garden8.10×
13BackyardHome & Garden6.87×
14Efficient energy useTechnology & Electronics6.58×
15PatioHome & Garden6.46×
16Solar powerHome & Garden6.17×
17Home automationTechnology & Electronics5.90×
18LawnHome & Garden5.22×
19Home repairHome & Garden4.96×
20Ace HardwareHome & Garden3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gardena (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gardena (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.32×
DIY MentalityTHRILL2.12×
Quality AwarenessPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gardena (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
MindfulnessBALANCE0.55×
Healthy LifestyleBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gardena (company)'s target market in United States?

Gardena (company)'s target market in United States covers an estimated 457,712 people, concentrated in California and Texas.

02

What is the gender split and age of Gardena (company) customers?

41.7% of the Gardena (company) audience are female, 58.3% are male, with an average age of 40.9 years.

03

Which brands do Gardena (company) fans like most?

Gardena (company) fans show strongest brand affinity for Garden tool (51.35×), Drill bit (19.01×), and Drill (11.53×) over the country average.

04

Where do Gardena (company) fans live in United States?

Gardena (company) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gardena (company) fans also like?

Beyond Gardena (company) itself, the audience over-indexes on Drill bit (19.01×), Drill (11.53×), Power tool (8.43×), and Pergola (11.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Gardena (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gardena (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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