Gardena (company) Audience in Germany
Gardena (company) has an estimated audience of 1,093,535 people in Germany. 42.1% are female, 57.9% are male, average age 47.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fish pond, Bauhaus, Tagesschau, Lawn mower, Lawn.
The average Gardena (company) fan in Germany is 47.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fish pond, Bauhaus, Tagesschau, with strongest over-indexing on Fish pond (120× the country average). Demographically, the Gardena (company) audience skews more male with an average age of 47.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Gardena (company) fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 47.9 |
| Estimated audience size | 1,093,535 |
Audience persona
The typical Gardena (company) fan in Germany is more male, around 47.9 years old, with strong DIY Mentality tendencies and a notable affinity for Fish pond.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,365 | 1.03× |
| Bayern | 213,388 | 1.21× |
| Baden-Württemberg | 148,041 | 0.99× |
| Niedersachsen | 140,186 | 1.32× |
| Hessen | 85,140 | 1.02× |
| Rheinland-Pfalz | 55,261 | 1.01× |
| Sachsen | 52,374 | 0.98× |
| Brandenburg | 48,040 | 1.42× |
| Schleswig-Holstein | 45,137 | 1.15× |
| Berlin | 35,662 | 0.73× |
| Sachsen-Anhalt | 29,089 | 1.03× |
| Thüringen | 25,228 | 0.91× |
| Mecklenburg-Vorpommern | 18,661 | 0.89× |
| Hamburg | 18,222 | 0.74× |
| Saarland | 11,605 | 0.86× |
| Bremen | 6,685 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fish pond | 120× | Home & Garden |
| Bauhaus | 6.73× | Shopping |
| Tagesschau | 4.17× | Movies & TV |
| Lawn mower | 12.57× | Home & Garden |
| Lawn | 6.83× | Home & Garden |
| Sparkasse | 4.88× | Business & Career |
| Garden centre | 6.25× | Home & Garden |
| Aquatic plant | 20× | Pets & Animals |
| Aral AG | 3.83× | Cars & Mobility |
| Marine aquarium | 20× | Pets & Animals |
| Tropical fish | 20× | Pets & Animals |
| McCulloch | 69.47× | Home & Garden |
| Obi (store) | 2.9× | Shopping |
| Heat pump | 7.85× | Home & Garden |
| Hardware store | 4.47× | Home & Garden |
| reisenthel | 7.5× | Fashion & Accessoires |
| Hornbach | 3.38× | Shopping |
| Premier Inn | 12.5× | Travel & Leisure |
| Tedox | 4.7× | Shopping |
| Garden tool | 6.31× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.32 |
| Quality Awareness | PREMIUM | 2.05 |
| Need for Security | CONSERVATISM | 1.65 |
| Convenience Orientation | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.8% |
| United States | 13.4% |
| France | 6.7% |
See Gardena (company) audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Gardena (company) have in Germany?
Gardena (company) has an estimated audience of 1,093,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gardena (company) fans?
42.1% of Gardena (company) fans are female, 57.9% are male, with an average age of 47.9 years.
Which brands do Gardena (company) fans like most?
Gardena (company) fans show strongest brand affinity for Fish pond (120×), Bauhaus (6.73×), and Tagesschau (4.17×) over the country average.
Where do Gardena (company) fans live in Germany?
Gardena (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,365), Bayern (reach 213,388), and Baden-Württemberg (reach 148,041). These three regions account for the largest share of the active audience.
What other brands do Gardena (company) fans also like?
Beyond Gardena (company) itself, the audience over-indexes on Bauhaus (6.73×), Tagesschau (4.17×), Lawn mower (12.57×), and Lawn (6.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gardena (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.