Rascasse Audience Intelligence

Drill Audience in Germany

A data profile of the people who buy, follow and care about Drill in Germany — modelled from more than twelve digital signal sources. Drill has an estimated audience of 4,578,171 people in Germany.

#756among Topic in Germany#90in Home & Garden

The average Drill fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DeWalt, Makita, Central heating, with strongest over-indexing on DeWalt (44.81× the country average).

Demographically, the Drill audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drill fan in Germany is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for DeWalt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drill profile in Germany.

Audience size
4.6M
in Germany
Gender
24.3%♀
75.7% male
Age
41.6
average years
Country rank
#1213
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drill fans

24.3% are female, 75.7% are male, average age 41.6.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Drill audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age41.6
Estimated audience size4,578,171
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Drill audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Drill audience comes from Germany.

Worldwide audience distribution share by country for Drill
CountryShare
United States30.8%
Germany5.3%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drill audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drill fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~400K3.44×
02Nordrhein-Westfalen~1M1.16×
03Bremen~40K1.03×
04Hessen~400K1.02×
05Berlin~200K1.02×
06Niedersachsen~400K1.01×
07Sachsen~200K1.01×
08Baden-Württemberg~600K0.99×
09Bayern~700K0.97×
10Sachsen-Anhalt~100K0.93×
11Schleswig-Holstein~200K0.92×
12Rheinland-Pfalz~200K0.91×
13Thüringen~100K0.89×
14Saarland~50K0.88×
15Brandenburg~100K0.86×
16Mecklenburg-Vorpommern~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Drill, Germany
0.79×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drill audience
#·InterestCategoryAffinity×
01DeWaltHome & Garden44.81×
02RyobiCars & Mobility27.88×
03MakitaHome & Garden21.89×
04Central heatingHome & Garden15.51×
05DremelHome & Garden14.98×
06Lawn mowerHome & Garden10.03×
07ChainsawHome & Garden9.97×
08HusqvarnaHome & Garden9.16×
09Wood carvingHome & Garden8.62×
10WürthHome & Garden7.87×
113D printingTechnology & Electronics7.76×
12RoboticsTechnology & Electronics7.27×
13StihlHome & Garden7.01×
14ForestryHome & Garden6.22×
15Ornamental plantHome & Garden5.88×
16Efficient energy useTechnology & Electronics4.53×
17Hardware storeHome & Garden4.52×
18Solar powerHome & Garden4.23×
19Solar energyHome & Garden4.12×
20PhotovoltaicsHome & Garden3.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drill audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.56×
Convenience OrientationPREMIUM1.69×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drill audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drill have in Germany?

Drill has an estimated audience of 4,578,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drill fans?

24.3% of Drill fans are female, 75.7% are male, with an average age of 41.6 years.

03

Which brands do Drill fans like most?

Drill fans show strongest brand affinity for DeWalt (44.81×), Makita (21.89×), and Central heating (15.51×) over the country average.

04

Where do Drill fans live in Germany?

Drill fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Drill fans also like?

Beyond Drill itself, the audience over-indexes on Makita (21.89×), Central heating (15.51×), Ryobi (27.88×), and Ornamental plant (5.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Drill audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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