Drill Audience in Germany
Drill has an estimated audience of 4,578,171 people in Germany. 24.3% are female, 75.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Makita, DeWalt, Ornamental plant, Hardware store, Central heating.
The average Drill fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Makita, DeWalt, Ornamental plant, with strongest over-indexing on Makita (19.93× the country average). Demographically, the Drill audience skews more male with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Musical genre
Demographics of Drill fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 41.6 |
| Estimated audience size | 4,578,171 |
Audience persona
The typical Drill fan in Germany is more male, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,220,827 | 1.22× |
| Bayern | 766,212 | 1.04× |
| Baden-Württemberg | 660,319 | 1.06× |
| Niedersachsen | 469,262 | 1.06× |
| Hessen | 380,159 | 1.09× |
| Sachsen | 229,848 | 1.02× |
| Berlin | 222,825 | 1.09× |
| Rheinland-Pfalz | 212,758 | 0.93× |
| Hamburg | 159,463 | 1.54× |
| Schleswig-Holstein | 148,159 | 0.9× |
| Brandenburg | 121,810 | 0.86× |
| Sachsen-Anhalt | 109,745 | 0.93× |
| Thüringen | 102,539 | 0.88× |
| Mecklenburg-Vorpommern | 63,133 | 0.72× |
| Saarland | 48,312 | 0.86× |
| Bremen | 41,054 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makita | 19.93× | Home & Garden |
| DeWalt | 15.68× | Home & Garden |
| Ornamental plant | 5.54× | Home & Garden |
| Hardware store | 4.92× | Home & Garden |
| Central heating | 10.63× | Home & Garden |
| Lawn mower | 8.19× | Home & Garden |
| Wood carving | 7.28× | Home & Garden |
| Solar power | 4.24× | Home & Garden |
| Obi (store) | 2.49× | Shopping |
| Efficient energy use | 3.41× | Technology & Electronics |
| Renovation | 2.85× | Home & Garden |
| Photovoltaics | 3.67× | Home & Garden |
| Solar energy | 3.03× | Home & Garden |
| Husqvarna | 7.58× | Home & Garden |
| Used car | 2.7× | Cars & Mobility |
| Hilti | 9.07× | Home & Garden |
| 3D printing | 5.99× | Technology & Electronics |
| Stihl | 6.49× | Home & Garden |
| Photovoltaic system | 4.22× | Home & Garden |
| Hornbach | 2.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.07 |
| Convenience Orientation | PREMIUM | 1.5 |
| Individualism | JOY | 1.44 |
| Luxury Orientation | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 5.3% |
| Japan | 4.6% |
See Drill audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Drill have in Germany?
Drill has an estimated audience of 4,578,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drill fans?
24.3% of Drill fans are female, 75.7% are male, with an average age of 41.6 years.
Which brands do Drill fans like most?
Drill fans show strongest brand affinity for Makita (19.93×), DeWalt (15.68×), and Ornamental plant (5.54×) over the country average.
Where do Drill fans live in Germany?
Drill fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,220,827), Bayern (reach 766,212), and Baden-Württemberg (reach 660,319). These three regions account for the largest share of the active audience.
What other brands do Drill fans also like?
Beyond Drill itself, the audience over-indexes on DeWalt (15.68×), Ornamental plant (5.54×), Hardware store (4.92×), and Central heating (10.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.