A data profile of the people who buy, follow and care about Drill in United Kingdom — modelled from more than twelve digital signal sources. Drill has an estimated audience of 3,830,694 people in United Kingdom.
The average Drill fan in United Kingdom is 43.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Lawn mower, EBay, Hardware store, with strongest over-indexing on Lawn mower (11.3× the country average).
Demographically, the Drill audience skews more male with an average age of 43.5, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Drill fan in United Kingdom is more male, around 43.5 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
The key figures that characterise the Drill profile in United Kingdom.
17.2% are female, 82.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 43.5 |
| Estimated audience size | 3,830,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Drill audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 5.3% |
| Japan | 4.6% |
Where the Drill audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.60× | |
| 02 | Yorkshire and the Humber | ~500K | 1.48× | |
| 03 | England | ~3M | 1.39× | |
| 04 | North East | ~200K | 1.20× | |
| 05 | Wales | ~200K | 0.92× | |
| 06 | South East | ~400K | 0.85× | |
| 07 | East Midlands | ~200K | 0.85× | |
| 08 | East of England | ~300K | 0.79× | |
| 09 | South West | ~200K | 0.78× | |
| 10 | Scotland | ~200K | 0.70× | |
| 11 | North West | ~200K | 0.52× |
The strongest cross-interests of the Drill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 13.07× | ||
| 02 | DeWalt | Home & Garden | 12.40× | ||
| 03 | Lawn mower | Home & Garden | 11.30× | ||
| 04 | Hardware store | Home & Garden | 8.44× | ||
| 05 | Photovoltaic system | Home & Garden | 8.43× | ||
| 06 | LED lamp | Home & Garden | 7.64× | ||
| 07 | Workwear | Fashion & Accessoires | 7.54× | ||
| 08 | Air pollution | Health | 5.26× | ||
| 09 | Sustainable energy | Home & Garden | 4.57× | ||
| 10 | 4K resolution | Technology & Electronics | 4.07× | ||
| 11 | EBay | Shopping | 4.00× | ||
| 12 | Breaking news | Movies & TV | 3.68× | ||
| 13 | Solar energy | Home & Garden | 3.46× | ||
| 14 | Life insurance | Business & Career | 3.33× | ||
| 15 | Energy | Home & Garden | 3.21× | ||
| 16 | Home Appliances | Home & Garden | 3.03× | ||
| 17 | Home improvement | Home & Garden | 2.15× | ||
| 18 | Comedy movies | Movies & TV | 1.87× | ||
| 19 | Rock music | Music & Radio | 1.86× | ||
| 20 | Cooking | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.44× | |
| Patriotism | CONSERVATISM | 2.12× | |
| Quality Awareness | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Drill has an estimated audience of 3,830,694 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
17.2% of Drill fans are female, 82.8% are male, with an average age of 43.5 years.
Drill fans show strongest brand affinity for Lawn mower (11.3×), EBay (4×), and Hardware store (8.44×) over the country average.
Drill fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Drill itself, the audience over-indexes on EBay (4×), Hardware store (8.44×), DeWalt (12.4×), and Workwear (7.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Drill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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