A data profile of the people who buy, follow and care about 4K resolution in United Kingdom — modelled from more than twelve digital signal sources. 4K resolution has an estimated audience of 4,007,046 people in United Kingdom.
The average 4K resolution fan in United Kingdom is 42.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Toolstation, Transport, Mobile phones, with strongest over-indexing on Toolstation (3.85× the country average).
Demographically, the 4K resolution audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical 4K resolution fan in United Kingdom is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Toolstation.
The key figures that characterise the 4K resolution profile in United Kingdom.
34.3% are female, 65.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 42.7 |
| Estimated audience size | 4,007,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide 4K resolution audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.4% |
| United Kingdom | 6.7% |
| India | 6.2% |
Where the 4K resolution audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.23× | |
| 02 | Greater London | ~600K | 1.17× | |
| 03 | East Midlands | ~300K | 1.17× | |
| 04 | South East | ~600K | 1.14× | |
| 05 | South West | ~400K | 1.14× | |
| 06 | North West | ~500K | 1.13× | |
| 07 | East of England | ~400K | 1.11× | |
| 08 | Wales | ~200K | 0.97× | |
| 09 | Scotland | ~300K | 0.96× | |
| 10 | Northern Ireland | ~100K | 0.89× | |
| 11 | North East | ~100K | 0.76× | |
| 12 | Yorkshire and the Humber | ~200K | 0.74× | |
| 13 | West Midlands | ~100K | 0.70× |
The strongest cross-interests of the 4K resolution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLED | Technology & Electronics | 11.06× | ||
| 02 | Euro Car Parts | Cars & Mobility | 4.46× | ||
| 03 | Toolstation | Home & Garden | 3.85× | ||
| 04 | Transport | Cars & Mobility | 3.26× | ||
| 05 | Electronics | Technology & Electronics | 3.26× | ||
| 06 | Road | Travel & Leisure | 3.26× | ||
| 07 | Halfords | Cars & Mobility | 3.22× | ||
| 08 | Training | Sports | 3.10× | ||
| 09 | Finance | Business & Career | 2.94× | ||
| 10 | Gmail | Internet & Social Media | 2.90× | ||
| 11 | Mobile phones | Technology & Electronics | 2.76× | ||
| 12 | United States | Travel & Leisure | 2.76× | ||
| 13 | Companies House | Politics & Society | 2.61× | ||
| 14 | Google Maps | Internet & Social Media | 2.46× | ||
| 15 | Scotland | Travel & Leisure | 2.25× | ||
| 16 | Automobiles | Cars & Mobility | 2.11× | ||
| 17 | Europe | Travel & Leisure | 2.10× | ||
| 18 | Halford | Music & Radio | 2.09× | ||
| 19 | Video games | Games | 1.94× | ||
| 20 | Computers | Technology & Electronics | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.31× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.78× | |
| Community Orientation | OPEN | 0.80× |
4K resolution has an estimated audience of 4,007,046 people in United Kingdom, concentrated in England and South East.
34.3% of 4K resolution fans are female, 65.7% are male, with an average age of 42.7 years.
4K resolution fans show strongest brand affinity for Toolstation (3.85×), Transport (3.26×), and Mobile phones (2.76×) over the country average.
4K resolution fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Greater London (reach ~600K). These three regions account for the largest share of the active audience.
Beyond 4K resolution itself, the audience over-indexes on Transport (3.26×), Mobile phones (2.76×), Training (3.1×), and Halfords (3.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for 4K resolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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