Mobile phones Audience in United Kingdom
Mobile phones has an estimated audience of 23,257,502 people in United Kingdom. 54.2% are female, 45.8% are male, average age 43.6. Top regions: England, Yorkshire and the Humber, South East.
The average Mobile phones fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Demographically, the Mobile phones audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mobile phones fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.6 |
| Estimated audience size | 23,257,502 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 17,443,127 | 1.02× |
| Yorkshire and the Humber | 2,684,879 | 1.44× |
| South East | 2,327,021 | 0.74× |
| East of England | 2,257,375 | 1.06× |
| Scotland | 1,933,048 | 0.92× |
| Wales | 1,533,244 | 1.15× |
| South West | 1,518,972 | 0.79× |
| West Midlands | 1,470,559 | 1.47× |
| East Midlands | 1,381,297 | 0.84× |
| North West | 1,212,419 | 0.49× |
| North East | 1,044,648 | 1.15× |
| Northern Ireland | 646,835 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.12 |
| Indulgence | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.04 |
| Travelling | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
See Mobile phones audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.