A data profile of the people who buy, follow and care about Mobile phones in United Kingdom — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 23,257,502 people in United Kingdom.
The average Mobile phones fan in United Kingdom is 43.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
The key figures that characterise the Mobile phones profile in United Kingdom.
54.2% are female, 45.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.6 |
| Estimated audience size | 23,257,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Mobile phones audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
Where the Mobile phones audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 1.47× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.43× | |
| 03 | Wales | ~1.5M | 1.15× | |
| 04 | North East | ~1M | 1.15× | |
| 05 | East of England | ~2.5M | 1.06× | |
| 06 | England | ~17M | 1.02× | |
| 07 | Scotland | ~2M | 0.92× | |
| 08 | Northern Ireland | ~700K | 0.91× | |
| 09 | East Midlands | ~1.5M | 0.85× | |
| 10 | South West | ~1.5M | 0.80× | |
| 11 | South East | ~2.5M | 0.75× | |
| 12 | North West | ~1.5M | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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