Mobile phones Audience in Brazil

Mobile phones has an estimated audience of 28,991,813 people in Brazil. 57.0% are female, 43.0% are male, average age 41.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.

The average Mobile phones fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Mobile phones audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Mindfulness.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mobile phones fans

Demographic split for Mobile phones audience in Brazil
MetricValue
Female57.0%
Male43.0%
Average age41.1
Estimated audience size28,991,813

Top regions in Brazil

Top regions ranked by reach for Mobile phones in Brazil
RegionReachAffinity
São Paulo7,442,0240.99×
Minas Gerais2,761,2260.92×
Rio de Janeiro2,733,7951.01×
Bahia1,929,2261.01×
Rio Grande do Sul1,638,5360.96×
Paraná1,295,0420.73×
Pernambuco1,219,9200.92×
Ceará1,106,1400.87×
Santa Catarina1,055,4480.79×
Pará917,3650.97×
Goiás856,2460.77×
Maranhão630,3110.87×
Espírito Santo571,2060.95×
Paraíba535,6170.92×
Rondônia508,5532.1×
Amazonas498,5820.99×
Rio Grande do Norte468,9580.97×
Piauí388,4820.96×
Federal District379,4680.79×
Alagoas369,6750.87×
Mato Grosso360,3020.66×
Mato Grosso do Sul312,2690.74×
Sergipe282,6920.94×
Tocantins165,0160.86×
Acre149,5381.48×
Amapá137,7491.34×
Roraima132,6881.62×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile phones audience
TraitClusterScore
Need for SecurityCONSERVATISM2.37
MindfulnessBALANCE2.15
Family OrientationCONSERVATISM1.77
Luxury OrientationPREMIUM1.71
Sports ActivityPOWER1.68
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%

See Mobile phones audiences in other countries

More Lifestyle cluster audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.