Rascasse Audience Intelligence

Mobile phones Audience in Brazil

A data profile of the people who buy, follow and care about Mobile phones in Brazil — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 28,991,813 people in Brazil.

#22among Lifestyle cluster in Brazil#30among Topic in Brazil#3in Technology & Electronics

The average Mobile phones fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phones profile in Brazil.

Audience size
29M
in Brazil
Gender
57.0%♀
43.0% male
Age
41.1
average years
Country rank
#65
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phones fans

57.0% are female, 43.0% are male, average age 41.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Mobile phones audience in Brazil
MetricValue
Female57.0%
Male43.0%
Average age41.1
Estimated audience size28,991,813
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Mobile phones audience in Brazil
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Mobile phones audience comes from Brazil.

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phones audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Mobile phones fans by region: top regions in Brazil
#RegionReachAffinity×
01Rondônia~300K1.35×
02Roraima~90K1.07×
03Acre~100K1.06×
04Amapá~100K1.04×
05Bahia~2M1.01×
06Rio de Janeiro~2.5M1.00×
07Amazonas~500K1.00×
08São Paulo~7.5M0.99×
09Pará~900K0.99×
10Rio Grande do Norte~500K0.99×
11Piauí~400K0.99×
12Sergipe~300K0.99×
13Espírito Santo~600K0.98×
14Tocantins~200K0.98×
15Rio Grande do Sul~1.5M0.97×
16Paraíba~600K0.97×
17Alagoas~400K0.97×
18Pernambuco~1.5M0.96×
19Maranhão~700K0.95×
20Minas Gerais~3M0.94×
21Mato Grosso do Sul~400K0.94×
22Ceará~1M0.93×
23Federal District~400K0.92×
24Mato Grosso~500K0.91×
25Goiás~1M0.89×
26Santa Catarina~1M0.88×
27Paraná~1.5M0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Brazil

See Mobile phones audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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