Rascasse Audience Intelligence

4K resolution Audience in United States

A data profile of the people who buy, follow and care about 4K resolution in United States — modelled from more than twelve digital signal sources. 4K resolution has an estimated audience of 9,217,023 people in United States.

#2453among Topic in United States#177in Technology & Electronics

The average 4K resolution fan in United States is 40.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Online shopping, Video games, Business, with strongest over-indexing on Online shopping (1.75× the country average).

Demographically, the 4K resolution audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 4K resolution fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Online shopping.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 4K resolution profile in United States.

Audience size
9.2M
in United States
Gender
33.2%♀
66.8% male
Age
40.1
average years
Country rank
#3892
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 4K resolution fans

33.2% are female, 66.8% are male, average age 40.1.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for 4K resolution audience in United States
MetricValue
Female33.2%
Male66.8%
Average age40.1
Estimated audience size9,217,023
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the 4K resolution audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

15.4%

of the worldwide 4K resolution audience comes from United States.

Worldwide audience distribution share by country for 4K resolution
CountryShare
United States15.4%
United Kingdom6.7%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 4K resolution audience in United States is strongest.

Fig. 05

Top regions by affinity

4K resolution fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.63×
02California~1.5M1.44×
03Utah~100K1.42×
04Oregon~100K1.36×
05Colorado~200K1.22×
06Nevada~100K1.17×
07Idaho~50K1.12×
08Alaska~20K1.11×
09Virginia~200K1.09×
10New Hampshire~40K1.09×
11Arizona~200K1.05×
12Wisconsin~100K1.05×
13Kansas~80K1.05×
14Massachusetts~200K1.04×
15New York~500K1.03×
16Minnesota~100K1.03×
17Missouri~200K1.02×
18Washington, District of Columbia~30K1.02×
19Texas~800K1.01×
20Florida~600K1.01×
21Michigan~200K1.01×
22Georgia~300K1.00×
23Oklahoma~100K1.00×
24Hawaii~40K1.00×
25Vermont~20K1.00×
26Illinois~300K0.99×
27New Mexico~40K0.97×
28Rhode Island~30K0.97×
29Ohio~300K0.96×
30Maine~30K0.96×
31Tennessee~200K0.95×
32Indiana~200K0.95×
33Maryland~200K0.95×
34Iowa~70K0.94×
35North Dakota~20K0.94×
36New Jersey~200K0.93×
37North Carolina~300K0.92×
38Kentucky~100K0.92×
39Connecticut~90K0.92×
40Arkansas~70K0.92×
41Nebraska~40K0.91×
42Montana~20K0.91×
43South Dakota~20K0.91×
44Pennsylvania~300K0.90×
45West Virginia~40K0.89×
46Alabama~100K0.86×
47South Carolina~100K0.79×
48Louisiana~90K0.79×
49Delaware~20K0.78×
50Mississippi~60K0.73×
Fig. 06

Affinity by region

Affinity by region — 4K resolution, United States
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 4K resolution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 4K resolution audience
#·InterestCategoryAffinity×
01OLEDTechnology & Electronics14.38×
02Patrick WarburtonMovies & TV10.24×
03Micro CenterShopping4.03×
04ElectronicsTechnology & Electronics2.39×
05Google DriveTechnology & Electronics2.03×
06Google MapsInternet & Social Media2.02×
07Best BuyShopping2.02×
08AutoZoneCars & Mobility1.91×
09GmailInternet & Social Media1.91×
10Video gamesGames1.90×
11Online shoppingShopping1.75×
12RecreationTravel & Leisure1.70×
13Android (operating system)Technology & Electronics1.69×
14North AmericaTravel & Leisure1.69×
15PeacemakerMovies & TV1.69×
16BusinessBusiness & Career1.63×
17SoccerSports1.63×
18FamilyKids & Family1.53×
19MoviesMovies & TV1.50×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 4K resolution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 4K resolution audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Need for SecurityCONSERVATISM1.53×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 4K resolution audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Community OrientationOPEN0.83×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 4K resolution have in United States?

4K resolution has an estimated audience of 9,217,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 4K resolution fans?

33.2% of 4K resolution fans are female, 66.8% are male, with an average age of 40.1 years.

03

Which brands do 4K resolution fans like most?

4K resolution fans show strongest brand affinity for Online shopping (1.75×), Video games (1.9×), and Business (1.63×) over the country average.

04

Where do 4K resolution fans live in United States?

4K resolution fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do 4K resolution fans also like?

Beyond 4K resolution itself, the audience over-indexes on Video games (1.9×), Business (1.63×), Movies (1.5×), and OLED (14.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See 4K resolution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 4K resolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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