OLED Audience in United States

OLED logo

OLED has an estimated audience of 1,686,799 people in United States. 35.5% are female, 64.5% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Michelle Dockery, Jane Eyre (2006 miniseries), Jane Eyre (1996 film), Richard Armitage (actor).

The average OLED fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Michelle Dockery, Jane Eyre (2006 miniseries), with strongest over-indexing on Yahoo!奇摩名人娛樂 (29.42× the country average). Demographically, the OLED audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of OLED fans

Demographic split for OLED audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.6
Estimated audience size1,686,799

Audience persona

The typical OLED fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for OLED in United States
RegionReachAffinity
California249,7491.35×
Texas154,3381.06×
New York119,4961.27×
Florida109,8760.96×
Illinois61,2241.09×
Pennsylvania56,4630.99×
Washington50,8341.5×
Ohio49,6060.95×
Georgia48,7310.94×
North Carolina48,5410.96×
Michigan47,5431.08×
New Jersey47,4561.11×
Virginia45,7571.11×
Massachusetts41,1871.24×
Arizona34,7151.01×
Maryland33,3081.15×
Indiana31,2341.01×
Tennessee30,6790.91×
Colorado28,4571.07×
Missouri27,0450.99×
Minnesota26,2281.09×
Wisconsin26,0991.03×
Oregon25,2041.3×
South Carolina21,3720.84×
Nevada21,2751.3×
Kentucky19,3070.91×
Alabama18,5300.79×
Connecticut17,9871.06×
Oklahoma17,2900.92×
Louisiana16,5600.76×
Utah14,9240.99×
Iowa13,2060.95×
Arkansas12,9770.93×
Kansas12,9380.97×
Mississippi9,3130.67×
New Mexico8,0730.95×
Idaho8,0720.95×
Nebraska7,7330.91×
Hawaii7,5721.04×
New Hampshire6,8991.04×
West Virginia6,3720.81×
Maine5,7780.96×
Washington, District of Columbia5,7431.13×
Rhode Island5,1530.96×
Montana3,9400.84×
Delaware3,8270.82×
Alaska3,3630.93×
South Dakota3,2550.83×
North Dakota3,2140.93×
Vermont2,7610.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OLED audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂29.42×Internet & Social Media
Michelle Dockery56.79×Movies & TV
Jane Eyre (2006 miniseries)58.81×Movies & TV
Jane Eyre (1996 film)54.82×Movies & TV
Richard Armitage (actor)48.64×Movies & TV
Gadget8.29×Technology & Electronics
LG TV53.2×Technology & Electronics
Annie Hall33.33×Movies & TV
CBN58.52×Movies & TV
Allen Leech55.19×Movies & TV
Chitty Chitty Bang Bang31.56×Movies & TV
Jane Eyre (2011 film)56.41×Movies & TV
Gamer4.41×Games
Along Came Polly33.7×Movies & TV
Kiss Kiss Bang Bang33.58×Movies & TV
Eurogamer25.14×Games
Mission: Impossible (film series)7.09×Movies & TV
August Rush27.45×Music & Radio
Vizio16.5×Technology & Electronics
Howards End (film)55.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OLED audience
TraitClusterScore
Risk AppetiteTHRILL2.52
Luxury OrientationPREMIUM2.51
Early Adopter MentalityPOWER2.31
DIY MentalityTHRILL1.27
Quality AwarenessPREMIUM1.26
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for OLED
CountryShare
Italy11.6%
United States11.6%
Germany8.5%

See OLED audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does OLED have in United States?

OLED has an estimated audience of 1,686,799 people in United States, concentrated in California and Texas.

What is the gender split and age of OLED fans?

35.5% of OLED fans are female, 64.5% are male, with an average age of 39.6 years.

Which brands do OLED fans like most?

OLED fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (29.42×), Michelle Dockery (56.79×), and Jane Eyre (2006 miniseries) (58.81×) over the country average.

Where do OLED fans live in United States?

OLED fans in United States are most concentrated in California (reach 249,749), Texas (reach 154,338), and New York (reach 119,496). These three regions account for the largest share of the active audience.

What other brands do OLED fans also like?

Beyond OLED itself, the audience over-indexes on Michelle Dockery (56.79×), Jane Eyre (2006 miniseries) (58.81×), Jane Eyre (1996 film) (54.82×), and Richard Armitage (actor) (48.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OLED. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.