Rascasse Audience Intelligence

OLED Audience in United States

A data profile of the people who buy, follow and care about OLED in United States — modelled from more than twelve digital signal sources. OLED has an estimated audience of 1,686,799 people in United States.

#29among Tech trend in United States#6892among Topic in United States#566in Technology & Electronics

The average OLED fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelle Dockery, Jane Eyre (2006 miniseries), Jane Eyre (1996 film), with strongest over-indexing on Michelle Dockery (56.79× the country average).

Demographically, the OLED audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OLED fan in United States is more male, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michelle Dockery.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OLED profile in United States.

Audience size
1.7M
in United States
Gender
35.5%♀
64.5% male
Age
39.6
average years
Country rank
#16247
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of OLED fans

35.5% are female, 64.5% are male, average age 39.6.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for OLED audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.6
Estimated audience size1,686,799
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the OLED audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

11.6%

of the worldwide OLED audience comes from United States.

Worldwide audience distribution share by country for OLED
CountryShare
Italy11.6%
United States11.6%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OLED audience in United States is strongest.

Fig. 05

Top regions by affinity

OLED fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K1.39×
02Washington~40K1.33×
03California~200K1.21×
04Oregon~20K1.16×
05New York~100K1.13×
06Massachusetts~40K1.10×
07Indiana~30K1.06×
08Hawaii~8K1.06×
09New Hampshire~7K1.06×
10Maryland~30K1.04×
11Texas~100K1.03×
12Michigan~50K1.03×
13Virginia~40K1.03×
14Minnesota~20K1.03×
15Missouri~30K1.02×
16Kansas~10K1.02×
17Alaska~4K1.02×
18Wisconsin~30K1.01×
19Utah~20K1.01×
20Iowa~10K1.01×
21Illinois~60K1.00×
22New Jersey~40K1.00×
23Colorado~30K1.00×
24Oklahoma~20K1.00×
25Connecticut~20K1.00×
26Nebraska~8K0.99×
27West Virginia~8K0.99×
28Maine~6K0.99×
29Rhode Island~5K0.99×
30Pennsylvania~60K0.98×
31Arizona~30K0.98×
32Kentucky~20K0.98×
33Idaho~8K0.98×
34North Dakota~3K0.98×
35New Mexico~8K0.97×
36South Dakota~4K0.97×
37Vermont~3K0.97×
38Florida~100K0.96×
39Washington, District of Columbia~5K0.96×
40Georgia~50K0.95×
41Ohio~50K0.95×
42Arkansas~10K0.95×
43North Carolina~50K0.94×
44Tennessee~30K0.94×
45Montana~4K0.94×
46Louisiana~20K0.92×
47Delaware~4K0.92×
48South Carolina~20K0.89×
49Alabama~20K0.88×
50Mississippi~10K0.82×
Fig. 06

Affinity by region

Affinity by region — OLED, United States
0.82×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OLED audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OLED audience
#·InterestCategoryAffinity×
01Jane Eyre (2006 miniseries)Movies & TV58.81×
02CBNMovies & TV58.52×
03Michelle DockeryMovies & TV56.79×
04Jane Eyre (2011 film)Movies & TV56.41×
05Allen LeechMovies & TV55.19×
06Jane Eyre (1996 film)Movies & TV54.82×
07LG TVTechnology & Electronics53.20×
08Richard Armitage (actor)Movies & TV48.64×
09Along Came PollyMovies & TV33.70×
10Kiss Kiss Bang BangMovies & TV33.58×
11Annie HallMovies & TV33.33×
12Chitty Chitty Bang BangMovies & TV31.56×
13August RushMusic & Radio27.45×
14EurogamerGames25.14×
15VizioTechnology & Electronics16.50×
16MacRumorsTechnology & Electronics14.28×
17Alexandria Ocasio-CortezPolitics & Society9.21×
18GadgetTechnology & Electronics8.29×
19GamerGames4.41×
20Madea's Class ReunionMovies & TV3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OLED audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OLED audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
Social Media UsageJOY1.17×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OLED audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
IndividualismJOY0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OLED have in United States?

OLED has an estimated audience of 1,686,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of OLED fans?

35.5% of OLED fans are female, 64.5% are male, with an average age of 39.6 years.

03

Which brands do OLED fans like most?

OLED fans show strongest brand affinity for Michelle Dockery (56.79×), Jane Eyre (2006 miniseries) (58.81×), and Jane Eyre (1996 film) (54.82×) over the country average.

04

Where do OLED fans live in United States?

OLED fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do OLED fans also like?

Beyond OLED itself, the audience over-indexes on Jane Eyre (2006 miniseries) (58.81×), Jane Eyre (1996 film) (54.82×), Richard Armitage (actor) (48.64×), and LG TV (53.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See OLED audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OLED. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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