Vizio Audience in United States

Vizio logo

Vizio has an estimated audience of 1,608,848 people in United States. 35.8% are female, 64.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Morphine (band), Israel, edureka, Certified diabetes educator.

The average Vizio fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Morphine (band), Israel, with strongest over-indexing on Wikia (8.38× the country average). Demographically, the Vizio audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Vizio fans

Demographic split for Vizio audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.9
Estimated audience size1,608,848

Audience persona

The typical Vizio fan in United States is more male, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Vizio in United States
RegionReachAffinity
California183,7901.04×
Texas158,1621.14×
Florida106,0500.97×
New York85,4890.95×
Illinois57,2901.07×
Georgia54,4171.1×
Pennsylvania53,6450.99×
Ohio50,9101.03×
North Carolina49,2451.02×
Michigan45,4821.08×
Virginia39,9521.02×
New Jersey35,2680.86×
Arizona34,4981.05×
Tennessee34,3471.06×
Indiana32,0181.09×
Colorado31,9491.26×
Washington30,6040.95×
Missouri28,6681.11×
Maryland26,8960.97×
Alabama25,9581.15×
South Carolina24,5531.01×
Massachusetts24,4930.77×
Wisconsin23,5990.97×
Louisiana23,1921.12×
Kentucky22,3031.11×
Minnesota21,2820.92×
Oklahoma20,5291.15×
Arkansas20,4991.55×
Iowa16,8761.27×
Oregon15,6990.85×
Mississippi15,0751.14×
Kansas14,9171.18×
Nevada14,2110.91×
Connecticut13,3970.83×
Utah12,3720.86×
New Mexico8,3271.03×
Nebraska8,3001.03×
West Virginia8,1301.09×
Idaho6,8830.85×
South Dakota5,3711.44×
New Hampshire5,3520.84×
Hawaii4,9220.71×
Maine4,8010.83×
Washington, District of Columbia4,0370.83×
Montana3,7730.85×
Rhode Island3,7630.73×
Delaware3,6490.82×
North Dakota3,1890.96×
Alaska2,7840.81×
Wyoming2,1510.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vizio audience
BrandAffinityCategory
Wikia8.38×Internet & Social Media
Morphine (band)10.71×Music & Radio
Israel2.57×Travel & Leisure
edureka43.53×Business & Career
Certified diabetes educator13×Business & Career
Ken Griffey Jr.6.68×Sports
Graham Greene (actor)5.18×
Assassin's Creed II6.06×Games
Jeremy Riddle25.33×Music & Radio
Fernando Valenzuela8.21×Sports
Kansas1.72×Travel & Leisure
Iyanla Vanzant8.49×Business & Career
Grover Cleveland5.16×Politics & Society
Quechua (brand)9.97×Sports
Thom Browne5.43×Fashion & Accessoires
Mount Kilimanjaro9.25×Travel & Leisure
Elie Tahari6.91×Fashion & Accessoires
Consequence (rapper)3.5×Music & Radio
St. Ives7.5×Travel & Leisure
Hoonigan4.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vizio audience
TraitClusterScore
IndulgenceJOY2.1
LGBTQ+ IdentityOPEN2.04
Family OrientationCONSERVATISM1.81
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.54
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Vizio
CountryShare
United States73.0%
Italy6.2%
Mexico3.2%

See Vizio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Vizio have in United States?

Vizio has an estimated audience of 1,608,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Vizio fans?

35.8% of Vizio fans are female, 64.2% are male, with an average age of 41.9 years.

Which brands do Vizio fans like most?

Vizio fans show strongest brand affinity for Wikia (8.38×), Morphine (band) (10.71×), and Israel (2.57×) over the country average.

Where do Vizio fans live in United States?

Vizio fans in United States are most concentrated in California (reach 183,790), Texas (reach 158,162), and Florida (reach 106,050). These three regions account for the largest share of the active audience.

What other brands do Vizio fans also like?

Beyond Vizio itself, the audience over-indexes on Morphine (band) (10.71×), Israel (2.57×), edureka (43.53×), and Certified diabetes educator (13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vizio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.