Vizio Audience in United States

Vizio has an estimated audience of 1,608,848 people in United States. 35.8% are female, 64.2% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Felicity Jones, The UPS Store, Smart TV.

The average Vizio fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Felicity Jones, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Vizio audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Vizio fans

Demographic split for Vizio audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.9
Estimated audience size1,608,848

Audience persona

The typical Vizio fan in United States is more male, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Vizio in United States
RegionReachAffinity
California183,7901.04×
Texas158,1621.14×
Florida106,0500.97×
New York85,4890.95×
Illinois57,2901.07×
Georgia54,4171.1×
Pennsylvania53,6450.99×
Ohio50,9101.03×
North Carolina49,2451.02×
Michigan45,4821.08×
Virginia39,9521.02×
New Jersey35,2680.86×
Arizona34,4981.05×
Tennessee34,3471.06×
Indiana32,0181.09×
Colorado31,9491.26×
Washington30,6040.95×
Missouri28,6681.11×
Maryland26,8960.97×
Alabama25,9581.15×
South Carolina24,5531.01×
Massachusetts24,4930.77×
Wisconsin23,5990.97×
Louisiana23,1921.12×
Kentucky22,3031.11×
Minnesota21,2820.92×
Oklahoma20,5291.15×
Arkansas20,4991.55×
Iowa16,8761.27×
Oregon15,6990.85×
Mississippi15,0751.14×
Kansas14,9171.18×
Nevada14,2110.91×
Connecticut13,3970.83×
Utah12,3720.86×
New Mexico8,3271.03×
Nebraska8,3001.03×
West Virginia8,1301.09×
Idaho6,8830.85×
South Dakota5,3711.44×
New Hampshire5,3520.84×
Hawaii4,9220.71×
Maine4,8010.83×
Washington, District of Columbia4,0370.83×
Montana3,7730.85×
Rhode Island3,7630.73×
Delaware3,6490.82×
North Dakota3,1890.96×
Alaska2,7840.81×
Wyoming2,1510.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vizio audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Felicity Jones39.54×Movies & TV
The UPS Store7.96×Shopping
Smart TV15.66×Technology & Electronics
Home cinema17.47×Technology & Electronics
Waterworld38.26×Movies & TV
TransUnion20.87×Technology & Electronics
Microsoft Store38.22×Technology & Electronics
Jonathan Rhys Meyers54.92×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Chromebook26.4×Technology & Electronics
Patricia Arquette20.25×Movies & TV
Bachelor of Business Administration43.53×Business & Career
Income tax13.19×Business & Career
OnStar35.86×Cars & Mobility
Newegg14.13×Shopping
AutoZone3.91×Cars & Mobility
New York Knicks7.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vizio audience
TraitClusterScore
IndulgenceJOY2.1
LGBTQ+ IdentityOPEN2.04
Family OrientationCONSERVATISM1.81
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.54
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Vizio
CountryShare
United States73.0%
Italy6.2%
Mexico3.2%

See Vizio audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Vizio have in United States?

Vizio has an estimated audience of 1,608,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Vizio fans?

35.8% of Vizio fans are female, 64.2% are male, with an average age of 41.9 years.

Which brands do Vizio fans like most?

Vizio fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Felicity Jones (39.54×) over the country average.

Where do Vizio fans live in United States?

Vizio fans in United States are most concentrated in California (reach 183,790), Texas (reach 158,162), and Florida (reach 106,050). These three regions account for the largest share of the active audience.

What other brands do Vizio fans also like?

Beyond Vizio itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Felicity Jones (39.54×), The UPS Store (7.96×), and Smart TV (15.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vizio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.