Rascasse Audience Intelligence

Vizio Target Market in United States

A data profile of the people who buy, follow and care about Vizio in United States — modelled from more than twelve digital signal sources. Vizio has an estimated audience of 1,618,922 people in United States.

#1729among Brand in United States#582in Technology & Electronics

The average Vizio fan in United States is 41.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Waterworld, Felicity Jones, DuckDuckGo, with strongest over-indexing on Waterworld (40.6× the country average).

Demographically, the Vizio audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vizio fan in United States is more male, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Waterworld.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vizio profile in United States.

Audience size
1.6M
in United States
Gender
35.8%♀
64.2% male
Age
41.9
average years
Country rank
#16750
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vizio

35.8% are female, 64.2% are male, average age 41.9.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Vizio audience in United States
MetricValue
Female35.8%
Male64.2%
Average age41.9
Estimated audience size1,618,922
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Vizio audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4918%
50+30%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Vizio audience comes from United States.

Worldwide audience distribution share by country for Vizio
CountryShare
United States73.1%
Italy6.1%
Mexico3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vizio audience in United States is strongest.

Fig. 05

Top regions by affinity

Vizio customers by region in United States
#RegionReachAffinity×
01Arkansas~20K1.60×
02South Dakota~5K1.42×
03Iowa~20K1.26×
04Mississippi~20K1.25×
05Oklahoma~20K1.24×
06Texas~200K1.23×
07Alabama~30K1.22×
08Louisiana~30K1.22×
09West Virginia~9K1.19×
10Missouri~30K1.13×
11Kansas~10K1.12×
12Colorado~30K1.11×
13Indiana~30K1.09×
14Kentucky~20K1.09×
15Georgia~50K1.08×
16Tennessee~30K1.08×
17North Dakota~4K1.08×
18New Mexico~9K1.07×
19Nebraska~8K1.04×
20Michigan~40K1.03×
21North Carolina~50K1.02×
22South Carolina~20K1.01×
23Illinois~50K1.00×
24Ohio~50K1.00×
25Arizona~30K0.99×
26Wyoming~2K0.99×
27Pennsylvania~50K0.96×
28Virginia~40K0.96×
29California~200K0.95×
30Florida~100K0.95×
31Wisconsin~20K0.95×
32Montana~4K0.93×
33Maryland~30K0.92×
34Nevada~10K0.90×
35Minnesota~20K0.89×
36Maine~5K0.88×
37Delaware~4K0.88×
38Alaska~3K0.88×
39Washington~30K0.87×
40Idaho~7K0.87×
41New York~80K0.85×
42New Hampshire~5K0.85×
43Utah~10K0.84×
44Connecticut~10K0.83×
45Oregon~20K0.82×
46Washington, District of Columbia~4K0.82×
47New Jersey~30K0.80×
48Rhode Island~4K0.80×
49Hawaii~5K0.77×
50Massachusetts~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Vizio, United States
0.72×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vizio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vizio audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV40.60×
02A Million Ways to Die in the WestMovies & TV38.36×
03Felicity JonesMovies & TV37.92×
04Last.fmMusic & Radio36.72×
05Jonathan Rhys MeyersFashion & Accessoires35.82×
06OnStarCars & Mobility29.09×
07Microsoft StoreTechnology & Electronics28.98×
08Alan TuringPolitics & Society28.11×
09ChromebookTechnology & Electronics25.81×
10Patricia ArquetteMovies & TV21.65×
11TransUnionTechnology & Electronics17.98×
12OLEDTechnology & Electronics16.50×
13Home cinemaTechnology & Electronics14.30×
14Olivia MunnMovies & TV13.56×
15DuckDuckGoInternet & Social Media12.96×
16Christopher WalkenMovies & TV12.45×
17Smart TVTechnology & Electronics11.97×
18FedEx OfficeBusiness & Career8.27×
19The UPS StoreShopping6.28×
20Best BuyShopping5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vizio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vizio audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.03×
Family OrientationCONSERVATISM2.39×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vizio audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
CreativityOPEN0.74×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vizio's target market in United States?

Vizio's target market in United States covers an estimated 1,618,922 people, concentrated in Texas and California.

02

What is the gender split and age of Vizio customers?

35.8% of the Vizio audience are female, 64.2% are male, with an average age of 41.9 years.

03

Which brands do Vizio fans like most?

Vizio fans show strongest brand affinity for Waterworld (40.6×), Felicity Jones (37.92×), and DuckDuckGo (12.96×) over the country average.

04

Where do Vizio fans live in United States?

Vizio fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Vizio fans also like?

Beyond Vizio itself, the audience over-indexes on Felicity Jones (37.92×), DuckDuckGo (12.96×), The UPS Store (6.28×), and TransUnion (17.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Vizio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vizio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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