Rascasse Audience Intelligence

Chromebook Target Market in United States

A data profile of the people who buy, follow and care about Chromebook in United States — modelled from more than twelve digital signal sources. Chromebook has an estimated audience of 2,355,060 people in United States.

#1258among Brand in United States#468in Technology & Electronics

The average Chromebook fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Best Buy, Hewlett-Packard, Vizio, with strongest over-indexing on Best Buy (5.8× the country average).

Demographically, the Chromebook audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chromebook fan in United States is more male, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Best Buy.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chromebook profile in United States.

Audience size
2.4M
in United States
Gender
44.8%♀
55.2% male
Age
40.7
average years
Country rank
#12490
Brand in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chromebook

44.8% are female, 55.2% are male, average age 40.7.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Chromebook audience in United States
MetricValue
Female44.8%
Male55.2%
Average age40.7
Estimated audience size2,355,060
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Chromebook audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4919%
50+27%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Chromebook audience comes from United States.

Worldwide audience distribution share by country for Chromebook
CountryShare
United States26.4%
Japan11.4%
Brazil7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chromebook audience in United States is strongest.

Fig. 05

Top regions by affinity

Chromebook customers by region in United States
#RegionReachAffinity×
01Kentucky~40K1.28×
02Maryland~50K1.18×
03Massachusetts~50K1.14×
04Minnesota~40K1.13×
05Oregon~30K1.13×
06Arkansas~20K1.12×
07Wisconsin~40K1.10×
08Oklahoma~30K1.10×
09New Hampshire~10K1.10×
10Missouri~40K1.09×
11Louisiana~30K1.09×
12Texas~200K1.08×
13Ohio~80K1.08×
14Michigan~70K1.08×
15Utah~20K1.08×
16Montana~7K1.08×
17Vermont~4K1.07×
18Georgia~80K1.06×
19New Jersey~60K1.06×
20Alabama~40K1.06×
21North Carolina~80K1.05×
22Connecticut~30K1.05×
23California~300K1.04×
24Illinois~80K1.04×
25Indiana~40K1.03×
26Virginia~60K1.02×
27New York~100K1.00×
28Iowa~20K1.00×
29Kansas~20K1.00×
30Pennsylvania~80K0.99×
31Nebraska~10K0.99×
32Colorado~40K0.97×
33South Carolina~30K0.97×
34Rhode Island~7K0.96×
35Idaho~10K0.95×
36Washington~40K0.94×
37Mississippi~20K0.94×
38Maine~8K0.94×
39Tennessee~40K0.92×
40South Dakota~5K0.91×
41North Dakota~4K0.91×
42Arizona~40K0.90×
43Nevada~20K0.90×
44West Virginia~10K0.90×
45Delaware~6K0.90×
46Alaska~4K0.87×
47New Mexico~10K0.86×
48Florida~100K0.78×
49Hawaii~8K0.77×
50Washington, District of Columbia~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Chromebook, United States
0.75×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chromebook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chromebook audience
#·InterestCategoryAffinity×
01SKLZSports74.15×
02Kota KinabaluTravel & Leisure55.55×
03Dell LatitudeTechnology & Electronics44.10×
04Tower BridgeTravel & Leisure32.95×
05VizioTechnology & Electronics25.81×
06Let the Right One In (film)Movies & TV23.84×
07Keegan BradleySports20.72×
08ToshibaTechnology & Electronics18.91×
09Hewlett-PackardTechnology & Electronics16.18×
10Acer Inc.Technology & Electronics14.24×
11AsusTechnology & Electronics12.47×
12LogitechTechnology & Electronics10.81×
13LenovoTechnology & Electronics8.71×
14IntelTechnology & Electronics8.65×
15DellTechnology & Electronics6.50×
16Best BuyShopping5.80×
17Rings of SaturnTravel & Leisure2.61×
18Streaming mediaTechnology & Electronics2.57×
19Capital OneBusiness & Career2.02×
20T-MobileTechnology & Electronics1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chromebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chromebook audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.46×
SpiritualityBALANCE1.45×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chromebook audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
Design AffinityPREMIUM1.01×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chromebook's target market in United States?

Chromebook's target market in United States covers an estimated 2,355,060 people, concentrated in California and Texas.

02

What is the gender split and age of Chromebook customers?

44.8% of the Chromebook audience are female, 55.2% are male, with an average age of 40.7 years.

03

Which brands do Chromebook fans like most?

Chromebook fans show strongest brand affinity for Best Buy (5.8×), Hewlett-Packard (16.18×), and Vizio (25.81×) over the country average.

04

Where do Chromebook fans live in United States?

Chromebook fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chromebook fans also like?

Beyond Chromebook itself, the audience over-indexes on Hewlett-Packard (16.18×), Vizio (25.81×), Asus (12.47×), and Streaming media (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Chromebook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chromebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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