Chromebook Audience in United States

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Chromebook has an estimated audience of 2,379,910 people in United States. 44.8% are female, 55.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Best Buy, Hewlett-Packard, Vizio, Keegan Bradley, Asus.

The average Chromebook fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Best Buy, Hewlett-Packard, Vizio, with strongest over-indexing on Best Buy (5.8× the country average). Demographically, the Chromebook audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Chromebook fans

Demographic split for Chromebook audience in United States
MetricValue
Female44.8%
Male55.2%
Average age40.7
Estimated audience size2,379,910

Audience persona

The typical Chromebook fan in United States is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Best Buy.

Top regions in United States

Top regions ranked by reach for Chromebook in United States
RegionReachAffinity
California277,2771.06×
Texas220,7631.08×
Florida140,3500.87×
New York133,6821.01×
Ohio82,7421.13×
Illinois82,1871.04×
Pennsylvania81,7781.02×
Georgia80,8331.1×
North Carolina76,2621.06×
Michigan70,0291.13×
New Jersey64,0841.06×
Virginia57,8701×
Massachusetts53,7161.15×
Maryland52,2801.28×
Tennessee47,0620.99×
Washington46,2940.97×
Arizona46,0760.95×
Indiana44,6741.03×
Missouri42,2741.1×
Wisconsin38,6981.08×
Colorado38,4261.02×
Kentucky37,6551.26×
Minnesota36,4611.07×
Alabama35,3391.06×
South Carolina35,1750.98×
Louisiana34,0881.11×
Oregon31,3391.15×
Oklahoma29,6191.12×
Connecticut24,6801.03×
Utah22,6761.06×
Nevada21,5560.94×
Arkansas21,4491.09×
Kansas19,0921.02×
Iowa18,9340.97×
Mississippi18,8900.96×
Nebraska10,9440.92×
Idaho10,9410.92×
West Virginia10,1500.92×
New Mexico10,1320.85×
New Hampshire9,9911.07×
Maine7,9540.93×
Hawaii7,5210.74×
Rhode Island7,1070.94×
Montana6,8311.03×
Washington, District of Columbia5,7630.81×
Delaware5,5620.85×
South Dakota4,5560.83×
Vermont4,1230.99×
Alaska3,8860.76×
North Dakota3,7800.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chromebook audience
BrandAffinityCategory
Best Buy5.8×Shopping
Hewlett-Packard16.18×Technology & Electronics
Vizio25.81×Technology & Electronics
Keegan Bradley20.72×Sports
Asus12.47×Technology & Electronics
Streaming media2.57×Technology & Electronics
Toshiba18.91×Technology & Electronics
Tower Bridge32.95×Travel & Leisure
Logitech10.81×Technology & Electronics
Intel8.65×Technology & Electronics
Chase (bank)3.13×Business & Career
SKLZ74.15×Sports
Dell Latitude44.1×Technology & Electronics
Acer Inc.14.24×Technology & Electronics
Lenovo8.71×Technology & Electronics
Rings of Saturn2.61×Travel & Leisure
Let the Right One In (film)23.84×Movies & TV
Capital One2.02×Business & Career
Kota Kinabalu55.55×Travel & Leisure
Dodge Charger (B-body)9.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chromebook audience
TraitClusterScore
Convenience OrientationPREMIUM1.75
LGBTQ+ IdentityOPEN1.67
IndulgenceJOY1.56
Early Adopter MentalityPOWER1.53
Family OrientationCONSERVATISM1.46
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Chromebook
CountryShare
United States26.8%
Japan11.2%
Brazil8.0%

See Chromebook audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Chromebook have in United States?

Chromebook has an estimated audience of 2,379,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Chromebook fans?

44.8% of Chromebook fans are female, 55.2% are male, with an average age of 40.7 years.

Which brands do Chromebook fans like most?

Chromebook fans show strongest brand affinity for Best Buy (5.8×), Hewlett-Packard (16.18×), and Vizio (25.81×) over the country average.

Where do Chromebook fans live in United States?

Chromebook fans in United States are most concentrated in California (reach 277,277), Texas (reach 220,763), and Florida (reach 140,350). These three regions account for the largest share of the active audience.

What other brands do Chromebook fans also like?

Beyond Chromebook itself, the audience over-indexes on Hewlett-Packard (16.18×), Vizio (25.81×), Keegan Bradley (20.72×), and Asus (12.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chromebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.