Rascasse Audience Intelligence

Let the Right One In (film) Audience in United States

A data profile of the people who buy, follow and care about Let the Right One In (film) in United States — modelled from more than twelve digital signal sources. Let the Right One In (film) has an estimated audience of 679,301 people in United States.

#41among Horror in United States#2577among Movie / TV Show / Series in United States#5659in Movies & TV

Let the Right One In (film) fans in United States are concentrated in California, with strong brand affinity for Jared Leto.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jared Leto, Drake Bell, Dracula Untold, with strongest over-indexing on Jared Leto (51.09× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Let the Right One In (film) fan in United States shows strong Family Orientation tendencies and a notable affinity for Jared Leto.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Let the Right One In (film) profile in United States.

Audience size
679K
in United States
Country rank
#30468
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Let the Right One In (film) viewers

Fig. 02

Gender split

Demographic split for Let the Right One In (film) audience in United States
MetricValue
Estimated audience size679,301
Fig. 04

Worldwide distribution

9.4%

of the worldwide Let the Right One In (film) audience comes from United States.

Worldwide audience distribution share by country for Let the Right One In (film)
CountryShare
Germany58.5%
Sweden10.3%
United States9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Let the Right One In (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Let the Right One In (film) fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~4K2.39×
02Oregon~9K1.61×
03Washington~10K1.33×
04Colorado~10K1.26×
05Vermont~1K1.21×
06Maine~2K1.16×
07California~60K1.15×
08New York~30K1.14×
09Massachusetts~10K1.13×
10New Mexico~3K1.11×
11Washington, District of Columbia~2K1.09×
12Utah~5K1.05×
13Illinois~20K1.04×
14Kentucky~7K1.04×
15New Hampshire~2K1.03×
16Pennsylvania~20K1.02×
17Missouri~8K1.02×
18Minnesota~7K1.02×
19Alaska~1K1.02×
20Connecticut~5K1.01×
21Montana~1K1.01×
22Ohio~20K0.99×
23Kansas~4K0.99×
24North Dakota~1K0.99×
25Oklahoma~5K0.98×
26Arizona~10K0.97×
27Wisconsin~7K0.97×
28Virginia~10K0.96×
29Arkansas~4K0.96×
30Michigan~10K0.95×
31Tennessee~9K0.94×
32Indiana~9K0.94×
33West Virginia~2K0.94×
34Delaware~1K0.93×
35North Carolina~10K0.92×
36South Carolina~7K0.92×
37Nevada~4K0.92×
38Idaho~2K0.92×
39Maryland~8K0.91×
40Texas~40K0.90×
41Louisiana~6K0.90×
42New Jersey~10K0.89×
43Iowa~4K0.89×
44Alabama~6K0.86×
45Nebraska~2K0.86×
46Georgia~10K0.83×
47South Dakota<1K0.81×
48Hawaii~2K0.80×
49Florida~30K0.79×
50Mississippi~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Let the Right One In (film), United States
0.75×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Let the Right One In (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Let the Right One In (film) audience
#·InterestCategoryAffinity×
01Drake BellMovies & TV121.34×
02Dracula UntoldMovies & TV119.67×
03Crimson PeakMovies & TV113.20×
0410 Cloverfield LaneMovies & TV90.23×
05Detroit: Become HumanGames60.37×
06David CronenbergMovies & TV54.36×
07Jared LetoMovies & TV51.09×
08A Quiet PlaceMovies & TV45.97×
09The Conjuring 2Movies & TV44.05×
10ChromebookTechnology & Electronics23.84×
11What We Do in the ShadowsMovies & TV21.46×
12Books-A-MillionLiterature21.28×
13It's Always Sunny in PhiladelphiaMovies & TV20.94×
1428 Days LaterMovies & TV20.93×
15The Strangers (2008 film)Movies & TV20.33×
16Gossip GirlMovies & TV12.93×
17Obsessed (2009 film)Movies & TV10.13×
18Micro CenterShopping7.97×
19Detroit PistonsSports7.01×
20PinterestInternet & Social Media3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Let the Right One In (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Let the Right One In (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Price SensitivityPREMIUM1.70×
IndulgenceJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Let the Right One In (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Healthy LifestyleBALANCE0.79×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Let the Right One In (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Let the Right One In (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →