Dracula Untold Audience in United States

Dracula Untold logo

Dracula Untold has an estimated audience of 910,227 people in United States. 47.7% are female, 52.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Haven (TV series), La Zona, Jeffrey Dean Morgan, Cary Elwes, Lights Out (2016 film).

The average Dracula Untold fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haven (TV series), La Zona, Jeffrey Dean Morgan, with strongest over-indexing on Haven (TV series) (139.5× the country average). Demographically, the Dracula Untold audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Dracula Untold fans

Demographic split for Dracula Untold audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.6
Estimated audience size910,227

Audience persona

The typical Dracula Untold fan in United States is balanced, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Haven (TV series).

Top regions in United States

Top regions ranked by reach for Dracula Untold in United States
RegionReachAffinity
California102,9351.03×
Texas102,5671.31×
Florida63,4411.03×
New York42,0610.83×
Georgia28,0221×
Illinois26,8970.89×
North Carolina25,6540.94×
Pennsylvania25,2390.82×
Ohio24,9290.89×
Arizona22,5881.22×
Michigan21,1100.89×
Virginia20,6520.93×
Washington20,0711.1×
Tennessee19,7451.08×
New Jersey17,8780.77×
Indiana17,2911.04×
Missouri15,9671.09×
Oklahoma14,2501.41×
Colorado14,1780.99×
Kentucky13,4231.18×
Alabama13,2351.04×
South Carolina12,9770.95×
Massachusetts12,7350.71×
Louisiana12,3311.05×
Maryland12,2170.78×
Utah11,9971.47×
Wisconsin11,4720.84×
Oregon11,1821.07×
Minnesota10,3410.79×
Nevada10,2231.16×
Arkansas10,1871.36×
Mississippi8,4791.13×
Kansas7,9061.1×
Connecticut7,2850.8×
Iowa6,7950.91×
Idaho6,2071.36×
New Mexico6,0941.33×
West Virginia4,4611.05×
Nebraska4,4290.97×
Hawaii3,5510.91×
New Hampshire2,9880.83×
Montana2,8401.12×
Maine2,7970.86×
Alaska2,4491.26×
Rhode Island2,2410.77×
Delaware1,8780.75×
South Dakota1,8370.87×
North Dakota1,7490.94×
Washington, District of Columbia1,5610.57×
Wyoming1,5451.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dracula Untold audience
BrandAffinityCategory
Haven (TV series)139.5×Movies & TV
La Zona1193.27×Movies & TV
Jeffrey Dean Morgan133.13×Movies & TV
Cary Elwes116.65×Movies & TV
Lights Out (2016 film)173.21×Movies & TV
The Village (2004 film)155.23×Movies & TV
Shutter (2008 film)155.92×Movies & TV
Shutter Island (film)80.19×Movies & TV
The Crazies (2010 film)171.29×Movies & TV
Crimson Peak128.19×Movies & TV
The Conjuring36.07×Movies & TV
The Omen (2006 film)157.58×Movies & TV
The Woman in Black (2012 film)172.9×Movies & TV
Dracula (TV series)53.27×Movies & TV
The Wicker Man (1973 film)141.82×Movies & TV
Oculus (film)59.42×Movies & TV
Let the Right One In (film)119.67×Movies & TV
Dark Shadows (film)82.66×Movies & TV
Grimm (TV series)61.09×Movies & TV
The Witch (2015 film)60.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dracula Untold audience
TraitClusterScore
TraditionCONSERVATISM1.56
ExtroversionTHRILL1.55
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.36
SpiritualityBALANCE1.25
Need for SecurityCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Dracula Untold
CountryShare
United States26.8%
Germany6.0%
Italy5.8%

See Dracula Untold audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Dracula Untold have in United States?

Dracula Untold has an estimated audience of 910,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Dracula Untold fans?

47.7% of Dracula Untold fans are female, 52.3% are male, with an average age of 43.6 years.

Which brands do Dracula Untold fans like most?

Dracula Untold fans show strongest brand affinity for Haven (TV series) (139.5×), La Zona (1193.27×), and Jeffrey Dean Morgan (133.13×) over the country average.

Where do Dracula Untold fans live in United States?

Dracula Untold fans in United States are most concentrated in California (reach 102,935), Texas (reach 102,567), and Florida (reach 63,441). These three regions account for the largest share of the active audience.

What other brands do Dracula Untold fans also like?

Beyond Dracula Untold itself, the audience over-indexes on La Zona (1193.27×), Jeffrey Dean Morgan (133.13×), Cary Elwes (116.65×), and Lights Out (2016 film) (173.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dracula Untold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.