Rascasse Audience Intelligence

Dracula Untold Audience in United States

A data profile of the people who buy, follow and care about Dracula Untold in United States — modelled from more than twelve digital signal sources. Dracula Untold has an estimated audience of 977,925 people in United States.

#1899among Movie / TV Show / Series in United States#4389in Movies & TV

The average Dracula Untold fan in United States is 43.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Haven (TV series), La Zona, Jeffrey Dean Morgan, with strongest over-indexing on Haven (TV series) (139.5× the country average).

Demographically, the Dracula Untold audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dracula Untold fan in United States is balanced, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Haven (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dracula Untold profile in United States.

Audience size
978K
in United States
Gender
47.7%♀
52.3% male
Age
43.6
average years
Country rank
#24040
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dracula Untold viewers

47.7% are female, 52.3% are male, average age 43.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Dracula Untold audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.6
Estimated audience size977,925
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Dracula Untold audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3914%
40-4924%
50+33%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Dracula Untold audience comes from United States.

Worldwide audience distribution share by country for Dracula Untold
CountryShare
United States27.8%
Germany5.8%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dracula Untold audience in United States is strongest.

Fig. 05

Top regions by affinity

Dracula Untold fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.46×
02Idaho~6K1.38×
03Oklahoma~10K1.33×
04New Mexico~6K1.33×
05Alaska~3K1.31×
06Arkansas~10K1.29×
07Texas~100K1.25×
08Arizona~20K1.20×
09Kentucky~10K1.18×
10Montana~3K1.17×
11Wyoming~2K1.17×
12Nevada~10K1.14×
13Mississippi~9K1.14×
14Tennessee~20K1.11×
15West Virginia~5K1.10×
16Kansas~8K1.09×
17Missouri~20K1.07×
18Louisiana~10K1.07×
19Oregon~10K1.04×
20Washington~20K1.03×
21Alabama~10K1.02×
22Indiana~20K1.01×
23Florida~60K1.00×
24North Dakota~2K1.00×
25Colorado~10K0.99×
26California~100K0.98×
27Georgia~30K0.97×
28North Carolina~30K0.97×
29Nebraska~4K0.96×
30South Carolina~10K0.95×
31South Dakota~2K0.95×
32Hawaii~4K0.93×
33Iowa~7K0.92×
34Virginia~20K0.91×
35Maine~3K0.91×
36Ohio~20K0.89×
37Michigan~20K0.87×
38New Hampshire~3K0.85×
39Illinois~30K0.84×
40Wisconsin~10K0.84×
41Pennsylvania~30K0.82×
42Rhode Island~2K0.82×
43Connecticut~7K0.81×
44Delaware~2K0.81×
45Minnesota~10K0.79×
46Maryland~10K0.78×
47New York~40K0.76×
48New Jersey~20K0.73×
49Massachusetts~10K0.68×
50Washington, District of Columbia~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Dracula Untold, United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dracula Untold audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dracula Untold audience
#·InterestCategoryAffinity×
01La ZonaMovies & TV1193.27×
02Lights Out (2016 film)Movies & TV173.21×
03The Woman in Black (2012 film)Movies & TV172.90×
04The Crazies (2010 film)Movies & TV171.29×
05The Omen (2006 film)Movies & TV157.58×
06Shutter (2008 film)Movies & TV155.92×
07The Village (2004 film)Movies & TV155.23×
08The Wicker Man (1973 film)Movies & TV141.82×
09Haven (TV series)Movies & TV139.50×
10Jeffrey Dean MorganMovies & TV133.13×
11Crimson PeakMovies & TV128.19×
12Let the Right One In (film)Movies & TV119.67×
13Cary ElwesMovies & TV116.65×
14Pan's LabyrinthMovies & TV103.55×
15Dark Shadows (film)Movies & TV82.66×
16Shutter Island (film)Movies & TV80.19×
17Grimm (TV series)Movies & TV61.09×
18Oculus (film)Movies & TV59.42×
19Dracula (TV series)Movies & TV53.27×
20The ConjuringMovies & TV36.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dracula Untold audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dracula Untold audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.57×
PatriotismCONSERVATISM1.55×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dracula Untold audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.98×
Luxury OrientationPREMIUM0.99×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dracula Untold have in United States?

Dracula Untold has an estimated audience of 977,925 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dracula Untold viewers?

47.7% of Dracula Untold fans are female, 52.3% are male, with an average age of 43.6 years.

03

Which brands do Dracula Untold fans like most?

Dracula Untold fans show strongest brand affinity for Haven (TV series) (139.5×), La Zona (1193.27×), and Jeffrey Dean Morgan (133.13×) over the country average.

04

Where do Dracula Untold fans live in United States?

Dracula Untold fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dracula Untold fans also like?

Beyond Dracula Untold itself, the audience over-indexes on La Zona (1193.27×), Jeffrey Dean Morgan (133.13×), Cary Elwes (116.65×), and Lights Out (2016 film) (173.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dracula Untold. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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